All Sporting Goods Intelligence articles in Volume 37 Issue 23+24
View all stories from this issue.
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ArticleIntersport Deutschland cuts emissions 12.5%
The German cooperative’s first VSME report shows real cuts at HQ, and a reporting gap across its 700-retailer network.
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ArticleAdidas’s ESG data: growth is outpacing its cuts
Intensity metrics keep improving at adidas, but 2025 is the year absolute emissions growth outran them.
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ArticleFenix Outdoor Q2 operating loss widens to €11.1m
Germany weakness and ERP snags widen Fenix Outdoor’s Q2 loss, even as Nordic markets outperform
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ArticleNike ripped up the script. It didn’t go as planned.
Nike Football boss Camilo Andrade defends the brand’s execution even as its script for the final didn’t hold.
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ArticleGarmin’s CIRQA Smart Band challenges Whoop’s model
CIRQA matches Whoop’s screenless design but skips the membership fee
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News briefsPUMA taps Dusan Hamlin to lead global e-commerce
Hamlin’s appointment follows PUMA’s split of its direct-to-consumer business into retail and e-commerce arms.
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News briefsFrasers stake in Hugo Boss passes 30% threshold
Frasers has crossed the 30 percent mandatory-bid threshold in Hugo Boss, and the board is urging shareholders to reject its offer.
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ArticleH1 2026: Moncler margin holds even as Europe sales reverse
A weak tourist season turned Moncler’s biggest region negative in Q2 - yet group margin still widened.
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OpinionEU destruction ban: five moves to make
Large brands are in scope now. Mid-sized brands have until July 2030. The prize is what they do with those four years.
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ArticleNike to rejigger online sales in China after all
Nike confirmed it will end online sales via partner stores in China from January 1, 2027, moving to its own digital channels.
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ArticleNox, Playtomic sponsor an MLP (guest) team
Spanish brands Nox and Playtomic have attached their names to Europe’s maiden Major League Pickleball guest team.
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ArticleDecathlon borrows a page from Aldi for its stores
Sports giant rolls out a discount-style middle aisle to lure price-conscious shoppers this summer.
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ArticleSuperfeet launches cleat and sport insoles
Superfeet is staking its differentiation on carbon-plated, sport-specific insoles for soccer, football, tennis, golf and gym training.
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News briefsCushioned running becomes 2027’s key battleground
Evercore ISI sees Nike and On converging on the cushioned-running segment that has driven HOKA’s share gains
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ArticleNike hit with $7.5m-plus gender pay-bias verdict
A class action got thrown out. One female employee still won $7.5m-plus from a jury.
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News briefsadidas builds women’s training line on Originals
adidas merges Originals style with training performance in its first Originals Sport collection, out now.
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ArticleDeckers beats on HOKA growth, but shares drop 6%
HOKA revenue grew 7.7% and EPS topped estimates, but investors focused on tariff and margin warnings for the rest of the year.
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News briefsKlarna launches in-store BNPL at lululemon UK, Germany
The QR-code checkout option extends a five-year-old online partnership between Klarna and lululemon into physical stores.
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News briefsSwedish sporting goods sales jump 7.6% in Q2
Two straight quarters of growth put Swedish sports retail back on solid ground, with e-commerce up nearly 13%.
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ArticleIs this really new storytelling for Under Armour?
A visually appealing ambassador spot raises the question of what storytelling means at Under Armour now.
