All Sporting Goods Intelligence articles in Volume 37, Issue 25+26
View all stories from this issue.
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News briefsNike names new Converse COO
Bauer, formerly Foot Locker’s chief supply chain officer, starts at Converse on Sept. 14.
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ArticleRunna pairs coach expertise with academic research
The Strava-owned app is using an academic partnership to differentiate its coaching from automated rivals.
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ArticleAfter ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
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ArticleIntersport’s stores accelerate, part of a wider rebuild
Germany’s 13 new stores are one piece of a broader European consolidation and format overhaul.
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News briefsadidas brings CLIMACOOL cooling to US Open tennis
Running, football, now tennis: CLIMACOOL keeps showing up, part of a platform adidas has been building all year.
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ArticleMoncler and Fragment launch new Fujiwara capsule
A gondola, a sukajan and a Japan-first release calendar say more than the mood board lets on.
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News briefsIndian sneaker brand Zaydn raises fresh capital for expansion
Inflection Point Ventures leads the round as the Gen-Z streetwear label eyes bigger marketplace and D2C growth.
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News briefsBreaking: Decathlon to acquire 50% of Sport 2000 France
The retailer would gain access to a network of 190 mountain stores and enter the ski rental market.
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News briefsNew Wave Group to acquire Uhlsport GmbH
The all-share deal covers Uhlsport and Kempa, adds football and handball gear to Craft Sportswear’s 5,000-club network.
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ArticleNike may eye Formula 1 comeback after 20-year absence
Formula 1’s pull with younger audiences gives Nike a rare growth opening amid CEO Elliott Hill’s turnaround effort.
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ArticleXtep seeks global reach as its core brand is challenged
Maye Musk gave Xtep instant visibility. The running credibility it’s chasing abroad still takes years to build.
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News briefsAuthentic Brands widens Luzern ecommerce partnership
Reebok’s marketplace partner now serves Authentic’s full European brand-operator network, from Amazon to TikTok Shop.
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ArticleRunning festivals in Europe: a guide for brands and runners
From a storytelling festival in London to a 200-plus-brand trade show in Amsterdam, running is building its own festival economy.
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ArticleFrasers picks three fights in a single week
Sports Direct’s owner defends its discount model on three fronts while trying to buy a brand built on not discounting.
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News briefsAhotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
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News briefsMondo deepens World Athletics tie for new event format
The Italian equipment group will brand landing systems, implement carts and supports for the new Ultimate Championship.
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News briefsINTERSPORT signs global partnership with FIBA to 2031
INTERSPORT will handle event retail for FIBA’s Basketball World Cups, Continental Cups and U17 World Cups through 2031.
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News briefsU.S. Polo Assn. ranked world’s top sports licensor
A polo brand best known for casualwear now outranks the NFL Players Association, PGA Tour and Formula 1 in global licensing.
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ArticleKontoor sets $1.1bn 2030 target for Helly Hansen
Kontoor Brands unveiled Helly Hansen’s 2030 financial targets at its first investor day, including revenue above $1.1 billion.
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ArticleOura stacks its board ahead of IPO
Oura is adding a roster of public-company veterans to its board as the smart ring maker moves closer to a U.S. stock market debut.
