All Sporting Goods Intelligence articles in Volume 37, Issue 25+26 – Page 3
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ArticleUS: sporting goods emerge as World Cup retail winner
Two months later, adidas, Fanatics and Foot Locker led a US sporting goods surge that outpaced every retail category.
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News briefsTriathlon body PTO signs Saudi public fund Sela
The deal starts with the Saudi Arabia T100 Triathlon and could extend to a revamped global tour World Triathlon plans for 2027.
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News briefsNew Era is set to open Oxford Street flagship in London
The US headwear brand has signed a long-term lease at 386 Oxford Street, its second London flagship alongside Carnaby Street.
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News briefsHyrox founders buy back control from Infront
WndrCo, the fund backing Hyrox rival Xenom since March, is also part of the buying group.
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ArticlePrimark launches Form activewear sub-brand
A satirical omnichannel campaign backs Primark’s first standalone activewear line, aimed at shoppers priced out of premium sportswear.
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News briefsPUMA brings in Nike veteran to lead sport marketing
The Nike veteran arrives Oct. 1 as PUMA continues a broad leadership reshuffle under Arthur Hoeld.
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ArticleLululemon pursues twin-track Europe growth
New stores from Vienna to Bucharest and an exclusive Zalando launch show where Lululemon is pursuing growth in Europe.
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ArticleKalshi becomes US Open’s official prediction market
Rival prediction market platforms Kalshi and Polymarket have carved up professional tennis between them, with Kalshi securing exclusive rights at the US Open from 2026 and Polymarket already embedded in the ATP Tour. Questions remain over integrity, player safety and the sport’s commercial direction.
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ArticleThe focus a marathon needs, learned in a monastery
At a monastery above Leh, PUMA photographs the shared discipline of marathon running and monastic life.
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News briefsAlo Jewelry wins China trademark case against Alo Yoga
Alo Yoga has filed similar challenges against several other marks it considers close to its own, with mixed results so far.
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ArticleHead Spain hands sales, marketing reins to Nike veteran
Oriol Martínez de Juan succeeds a 12-year incumbent now moving to an international post within the Head group.
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News briefsSGN Group forms SGN Sport Nordic
The move consolidates decision-making and supplier relationships that Sweden and Finland previously ran separately.
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News briefsTechnogym settles into new finance leadership
Carlo Capelli and Pierluigi Alessandri now hold the finance and risk roles Marabini and Capelli once shared.
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ArticleK-Swiss secures ATP sponsorship
K-Swiss has signed a multi-year agreement to become the Official Footwear of the ATP, covering on-court officials, physical therapists and unsponsored players, while also developing a co-branded five-shoe collection for global retail.
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ArticleLIV enters bankruptcy, plans to restructure
LIV Golf has filed for Chapter 11 bankruptcy protection in the US, entering a restructuring agreement with BC Partners Credit as Saudi Arabia’s PIF provides bridge financing and prepares to exit its multi-billion-dollar investment in the breakaway golf league.
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ArticleMoncler and the city: nostalgia meets Fifth Avenue
A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.
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C-Suite Interview“Simplify to amplify”: Under Armour’s race to win runners
SGIE in conversation with UA on cutting the range and finding the runner.
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News briefsDecathlon UK launches Back to Sport price cuts
Deals on swimming goggles, running shoes, football boots, ballet wear and padel rackets run in stores, online and via the app in the UK and Ireland.
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News briefsPUMA CEO takes over sales as commercial chief exits
No successor is named yet, leaving Hoeld to personally run sales as PUMA’s leadership rebuild continues.
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News briefsSport 2000 opens 22nd Absolute Run store
The new Heerenveen store trades a general assortment for a running track, gait analysis and one focus: running.
