All Sporting Goods Intelligence articles in Volume 37, Issue 25+26 – Page 4
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OpinionUTMB 2026: the access model and the backlash against it
Formula 1 sells the feeling of access. Paddock passes cost five figures. UTMB gives it free. In the street.
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News briefsWorld Athletics revenue climbs without Olympic lift
Broadcast and commercial rights drove the gain as global competition numbers hit a record high.
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OpinionAPAC football fandom is massive. Merch sales are not.
The fandom is real. The conversion model most European clubs use in APAC is not built for the region.
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News briefsChina approves Anta’s 29% stake acquisition in Puma
China’s market regulator unconditionally approved Anta’s purchase of a 29.06% Puma stake worth 1.506 billion euros.
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News briefsHugo Boss chairman to step down amid Frasers pressure
Frasers Group, Hugo Boss’s largest shareholder at near-48 percent, has sought a second board seat for Robert Palmer.
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ArticleSalomon signs five-year global partnership with Ironman
The 2027-2031 deal makes Salomon Ironman’s exclusive footwear, apparel and bag partner, plus Kona Championship title sponsor.
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Case StudyCASE STUDY: Inside Anta’s AI365 strategy
Anta built its own AI models and deployed them across design, retail and operations, at scale.
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News briefsUK: Supertri buys Brighton triathlon
Renamed Supertri Brighton from 2027, the event becomes Supertri’s second UK race after Blenheim Palace.
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News briefsDecathlon brings kids’ gear to FirstCry in India
Decathlon gains access to FirstCry’s 25 million registered users across India’s metro and smaller cities.
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News briefsSkechers hires ex-PUMA North America chief as CMO
McRae departs the top job at PUMA’s biggest market to build Skechers’ marketing team.
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ArticleTrusTrace lets brands ask their supply chain questions
The Stockholm company’s new tool uses AI to answer natural-language questions and surface compliance gaps as they emerge.
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ArticleBaird downgrades Nike, adidas, Dick’s
Baird cuts five sportswear and footwear stocks to Neutral on macro economic risk.
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News briefsAuthentic Brands Group targets 2027 IPO
A public listing would put the brand licensing model, and its move into creator economy media, in front of public markets.
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ArticleNew Apple Watch ties in with US bloodwork lab
Apple has partnered with US lab-testing firm Quest Diagnostics to let users order at-home tests via the Health app for $119.
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AnalysisRunning’s new power formula: Performance, lifestyle and community
Running hit $43 billion in 2025 and is outpacing athletic footwear, but the balance of power is shifting.
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News briefsBrooks named Premier League’s Palace footwear partner
The multi-year deal puts Brooks branding on Crystal Palace’s training and matchday apparel, plus displays at Selhurst Park.
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News briefsJD Sports names North America CEO and Group CMO
John Mersho becomes JD North America CEO and Mike Grimes is promoted Group CMO, effective immediately.
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News briefsJordan Brand steps into strength equipment
The Jumpman logo lands on dumbbells and squat racks as Jordan Brand opens a new hardware chapter.
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ArticleUdinese Calcio pilots UEFA sustainability framework
A Serie A club is using UEFA’s sustainability manual and emissions calculator to show concrete results, not just plans.
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ArticleNike gives Caitlin Clark her own signature shoe
The Caitlin 1 arrives with an 18-piece apparel line as Nike defends its lead in women’s basketball footwear.
