All Sporting Goods Intelligence articles in Volume 37, Issue 3+4
View all stories from this issue.
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AnalysisQ3 2025 Scorecard: Sporting goods winners & losers
SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.
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ArticleSorona maker sells unit to fund spandex shift
CovationBio divests manufacturing stake to Primient, redirecting capital toward corn-based spandex alternative for athletic apparel markets.
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ArticleASICS opens Onitsuka Tiger factory in Japan
Japanese sporting goods maker doubles down on its fastest-growing brand with new facility combining production, tourism and technical showcase.
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ArticleBalenciaga partners with NBA for Fall 2026
Balenciaga unveils NBA collaboration under Pierpaolo Piccioli, signaling refined sportswear direction for luxury house’s post-Demna era.
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ArticleChina exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
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ArticlePlaytomic scores crowdfunding coup
Racquet-sport app Playtomic has raised €5.1 million from 4,600 investors in what appears to be a record crowdfunding round for a sports app.
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ArticleSoccer star Morgan backs women’s golf league
Former US women’s soccer star’s venture firm joins all-female investment collective for WTGL, set to debut in winter 2026–27.
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ArticleNike Mind and the neuroscience of sport
Nike’s Mind technology targets mental performance. After a century optimizing bodies, is the sporting goods industry finally ready to train brains?
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ArticleUnder Armour shuffles Top Leadership for 2026
Under Armour appoints Kara Trent as Chief Merchandising Officer and Adam Peake as President of Americas to drive brand transformation.
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ArticleNew AI Platform to Automate Youth Sports
Led by veterans from TeamSnap and SportsEngine, Otto Sport AI raises $16.5M to modernize youth sports management through “Athlete Intelligence.”
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ArticleLi Ning shares surge on improved 2025 outlook
Li Ning shares surged 4.4% in Hong Kong as investors look past a low-single-digit decline in Q4 retail sales toward an improved 2025 forecast.
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News briefsBarça launches first all-female eSports team
FC Barcelona enters the Valorant Game Changers circuit, launching its first all-female esports team to promote gender equality in gaming.
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ArticleAmerican tennis star signs multi-year deal with ASICS
World no. 15 Emma Navarro partners with ASICS in a multi-year deal
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ArticleNRF 2026: AI agents meet human experience
The retail industry’s pivot from experimental AI to autonomous agents dominated NRF 2026, as sporting goods brands balanced tech adoption with human touch.
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News briefsSports Emotion opens seventh basketball store
Spanish retailer opens seventh basketball store, solidifying its position as Spain’s leading basketball retailer.
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News briefsTradeinn revenues hit record revenues in 2025
Spanish online retailer posts €585m in revenues for 2025, shipping 9.2m parcels to 190 countries with 85% of sales generated abroad.
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ArticleFrance sports economy reaches €78bn
Banking group BPCE report reveals French sports economy represents 2.7% of GDP, with 147,000 companies and strong post-Olympics momentum.
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ArticleAgilitas Sports launches India’s first big-box store
Vertically integrated sportswear company Agilitas Sports opened its first 34,000-square-foot SportsYard store in Bengaluru on Jan. 7.
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News briefsAustralian Open tests event-driven retail model
Tennis Australia’s Fed Square pop-up blends merchandise, art, and activations to test if temporary retail can extend major events beyond venue gates.
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ArticleIronman reports record registrations in 2025
The organization has reported over 250,000 race registrations across Ironman and Ironman 70.3 events in the season.
