All Sporting Goods Intelligence articles in Volume 37, Issue 9+10
View all stories from this issue.
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ArticleWomen’s sport investment: “The math is persuasive”
Project Level is betting on women’s sports as a top growth play, backed by early traction in soccer and volleyball.
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ArticleFootball’s fossil fuel problem
From Aramco sponsorships to expanding World Cups, global football’s carbon footprint now rivals that of an entire country
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ArticleNike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
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ArticleWorldclass team but no sponsor
One of Australia’s most decorated sporting teams is without a sponsor but has unveiled a bold solution.
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ArticleAmer Sports taps equity to retire secured debt
The Arc’teryx and Salomon parent prices 20.6 million shares at $36.40 each, using proceeds to retire its 6.750% senior secured notes due 2031.
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ArticleHOKA becomes title sponsor of Hackney Moves festival
The running brand upgrades from footwear partner to title sponsor of London’s largest fitness weekend, deepening a three-year relationship.
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ArticleSportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
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ArticleAdidas 2025: record revenues, more to come
Full-year revenues hit a record €24.8bn as operating profit surges 54% — with more detailed analysis to follow later today.
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ArticleOn Holding 2025: Growth comes at a high price
On Holding lifts sales 30 percent to CHF 3.01 billion. A CHF 173 million FX hit pushes net income lower.
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ArticleOn’s new head to toe collab
The Swiss performance brand and New York retailer combine Cloudtec cushioning with Kith’s aesthetic in two new silhouettes launching March 6.
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ArticleAdidas extends Gulden, reshapes board
Adidas locks in its turnaround architect through 2030 while preparing a major shift in supervisory board leadership.
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ArticleUS survey maps the new brand heat race
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
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ArticleEngland Golf launches Titleist Women’s Four-Ball
New national competition gives women and girls at affiliated clubs a team pathway to a national final, backed by Titleist.
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ArticleGolden Goose posts 15% revenue growth in FY25
Italian luxury sneaker brand hits €734m in annual revenue as direct-to-consumer sales accelerate and new ownership takes shape.
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ArticleAdidas CEO Gulden drives growth with glocalization and US push
Record sales, a stronger product pipeline and a “glocal” operating model suggest the brand is regaining momentum.
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ArticleLululemon targets men’s with new tennis tech
The Canadian apparel brand unveils upgraded sweat-concealing fabric as it works to rebuild momentum in men’s and performance categories.
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ArticleDraftKings expands potential customer base by about 100%
A new federally regulated product lets the US sports betting giant bypass state licensing — and add 126 million potential customers overnight.
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ArticleFrasers takes near 6% stake in Puma
Mike Ashley’s retail group joins Anta Sports as a significant Puma investor as the German brand struggles against Nike, Adidas and On.
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ArticleSweden’s leading sports retailer Stadium automates logistics
Swedish sports retailer breaks ground on a 40,800 sqm purpose-built distribution centre – with SEK 300m in robotics at its core.
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ArticleItalian sports eyewear brand goes direct in the US
Rudy Project, an Italian helmet and eyewear specialist, ends 25 years of independent US distribution to compete directly in North America.
