All Sporting Goods Intelligence articles in Volume 37, Issue 9+10 – Page 2
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ArticleHelly Hansen powers Kontoor’s record year
The Norwegian outdoor brand contributed $475m in revenue in its first partial year under Kontoor ownership, lifting the group to record earnings.
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ArticleLandmark reform for men’s professional rugby in England
Automatic movement between tiers is replaced by criteria-based expansion from 2026/27.
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ArticleChina moves – and the outdoor market follows
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
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ArticleXiaomi co-founder to buy 1% of Miami Dolphins parent
A $125 million deal would value the Dolphins’ parent company – owner of Hard Rock Stadium and the Miami Grand Prix – at $12.5 billion.
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ArticleIndoor cycling app Rouvy lands Giro d’Italia deal
Czech indoor cycling platform Rouvy secures official training partner status for the Giro d’Italia and other RCS Sports events.
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ArticleSports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
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ArticleSoqa’s founder on closing the female football product gap
German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.
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ArticleGoPro posts loss but eyes comeback
Revenue fell 19% in 2025, but cost discipline and a proprietary AI processor signal GoPro’s bid to reverse its decline.
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ArticleWilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
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ArticleStria Sport brings aboard NBA’s Andre Drummond
76ers center Drummond takes an ownership position at Stria Sport, a Chicago indie basketball brand, also joining as Creative Director.
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ArticleMusic, relay race and community: On’s Real Energy
A Fred again.. soundtrack, a 20-city relay series and an anti-hustle message underpin On’s launch of the third-generation Cloudmonster.
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ArticleEight European marathons unite in new classics series
The EMC links Rome, London, Vienna and five other city races in a free-to-join challenge for the continental running community.
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ArticleNext-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
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ArticleCrossFit gets its HYROX with $15m Xenom launch
The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.
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ArticleEx-NFL players launch $150m sports fund
Terrence Murphy and Reggie Bush are betting on women’s sports and next-generation formats as the next frontier for institutional capital.
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Articleadidas bets on new foam for plate-free trainer
The German brand targets daily performance runners with a high-stack, unplated trainer built around a new proprietary midsole foam.
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ArticlePUMA and Chinese foam specialist Shincell target NITRO
PUMA is establishing a joint materials lab in Suzhou with Chinese foam specialist Shincell to develop the next generation of its NITRO platform.
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ArticleOn opens first standalone store in Seoul
Swiss running brand On moves beyond department stores in South Korea with a three-floor standalone in Hannam-dong, opening March 12.
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ArticleUK sustainable sportswear startup Reflo raises £2.5m
UK sustainable sportswear brand bypasses VC to let customers buy in alongside footballer Harry Kane on Crowdcube
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ArticleOn keeps marching: another China flagship
Swiss performance brand opens 802sqm flagship in Shenzhen as Asia-Pacific net sales surged 96% in 2025.
