All Sporting Goods Intelligence articles in Volume 37, Issue 9+10 – Page 5
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ArticleChanges in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
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ArticleAdidas, Puma slide in Kantar BrandZ Germany 2026
Germany’s two sporting goods giants are losing brand value — while a discount supermarket gains ground, one carbon shoe at a time.
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ArticleKMD Brands calls in Goldman amid debt pressure
The New Zealand outdoor apparel group confirms engaging Goldman Sachs but says no decision on any recapitalisation has yet been made.
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ArticlePeloton brings connected fitness to the gym
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
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ArticleNew Balance locks in long-term Patriots deal
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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ArticleAdidas UEFA Champions League deal under threat
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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ArticleFootasylum raises credit facility to £60m
UK streetwear retailer targets Leeds, Glasgow and Merthyr Tydfil with new stores, while upgrading two flagship Manchester locations.
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News briefsAustralian tennis player Kyrgios joins The Picklr
The tennis star is betting on pickleball’s boom with a new investment and ambassador role.
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ArticleNike tops US YouGov’s 2026 fashion brand rankings
Nike leads US purchase consideration for apparel and footwear, but its value scores trail quality — a gap rivals are moving to close.
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ArticleReebok and GLDN PNT partner on padel apparel
The heritage sports brand joins the padel market through a performance collection with community-born activewear label GLDN PNT.
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ArticleNike and Beats launch co-branded earbuds
In a first for Beats, the Apple brand shares its logo with Nike on the Powerbeats Pro 2, launching globally March 20 via Nike and Apple.
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ArticleStone Island opens Naples flagship with city film
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
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ArticleEurope’s sponsorship market tops €34bn in 2025
Nielsen Sports data shows all sectors grew in 2025, with sport investment up 5.9% and Spain outpacing Europe’s largest markets.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 9+10
Reebok replaces China licensee as revenues slide for third year running | Decathlon enters MediaMarkt to accelerate German store expansion | PUMA partners with Chinese foam specialist Shincell on next-gen NITRO | Lidl brings carbon-plate running technology within reach, but the shoe is not for everyone | Ashley’s Frasers moves into Puma’s shareholder register, and history suggests it won’t stay quiet | Sport 2000 Group tops market with €5.3bn in 2025 retail sales | Gymshark hits record £646m revenue as profits dip on investment | Yue Yuen 2026: Expanding production in Southeast Asia | DICK’S posts $17bn in sales as Foot Locker reset takes shape | Adidas CEO Gulden drives growth with glocalization and US push | Helly Hansen acquisition drives Kontoor Brands to $3.15bn revenue | Adidas reports record revenues for 2025, eyes further growth | On Holding posts record growth in 2025 as FX drags net income | Shimano’s inventory crisis signals a bicycle industry hangover | Lululemon founder issues shareholder letter, demands board overhaul by March 13 | Adidas extends CEO Gulden and reshapes supervisory board | Soqa’s founder on closing the female football product gap
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ArticleInstitutions build Nike stake ahead of Q3 results
Multiple funds raised NKE positions in Q3 as Wall Street upgrades its outlook, with Nike’s quarterly results due March 31.
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ArticleMisto Holdings posts 31.6% profit jump in 2025
The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion.
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ArticleGenesis Motor launches European amateur golf cup
The South Korean automaker extends its European golf strategy beyond the professional tour with a six-stop qualifying series culminating at the Genesis Scottish Open.
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ArticleUniqlo launches garment longevity campaign
A free enzyme-treatment sample at 23 European studios anchors Uniqlo’s April longevity campaign.
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ArticleLidl, PreZero are UEFA’s first strategic partners
Schwarz Group extends UEFA deal through 2030 while adding grassroots nutrition and circular economy mandates to its sponsorship portfolio.
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ArticleROICA brings Japanese mills to Performance Days
Asahi Kasei’s stretch fiber brand brings two Japanese manufacturers to a European trade show for the first time at Performance Days 2026.
