All Sporting Goods Intelligence articles in Volume 37, Issue 9+10 – Page 3
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ArticleLidl’s carbon shoe tests limits of value sportswear
Carbon-plate shoe at €69.99 or less, Steffi Graf as ambassador: Lidl is repositioning Crivit — but running experts question whether the product fits the audience.
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ArticleGroup specializing in women’s football acquires new stake
The London-based ownership group Mercury13 now holds clubs in Italy, England and Spain, backed by Avenue Capital’s $1bn+ sports fund.
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ArticleSkechers makes its move on performance sport
Dutch premier league signing, cricket partnership and technical running launches show Skechers in a sustained bid for performance sport credibility.
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ArticleNike grounds women’s streetwear in sport DNA
Nike’s new trio of women’s silhouettes fuses athletic DNA with streetwear aesthetics – with Noir releasing March 20.
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Case StudyHow ASICS built a running platform empire
Seven acquisitions in seven years have made ASICS the world’s largest race registration operator. The financials back the thesis.
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ArticleGermany’s golf fair Rheingolf draws 10,000 visitors
Germany’s consumer golf fair drew 10,000 visitors to Düsseldorf and added a wellness section, reflecting golf’s growing lifestyle positioning.
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ArticleAdvanced materials brand enters women’s activewear
The Hong Kong brand’s debut women’s range uses graphene-infused fabric designed to move from morning workouts to the office and back.
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ArticleAuthentic switches Reebok distributors in and around China
ABG names a newly incorporated Shanghai firm as Reebok’s new China distributor, replacing Tristate after two years of falling revenues.
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ArticleVF Corp names new North Face president
Caroline Brown exits after fewer than two years; Chris Goble to lead the outdoor brand with a commercial and product background.
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ArticleWorldly names VP for human rights risk
Supply chain intelligence platform Worldly taps a 12-year Walmart responsible sourcing veteran as new regulations raise the stakes for social data.
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ArticleUK startup raises £500,000 to modernize golf resale
Scottish golf tech startup Hosel targets a $3bn pre-owned market long dominated by generalist platforms with poor pricing transparency.
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ArticleJoma supplying official shoe to Pickle Pro Tour
The Spanish footwear brand’s 2024 pickleball entry has secured an official circuit deal – the first of its kind in European pickleball.
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ArticleAustralian regulator fines Lululemon for email spam
Australia’s regulator has penalized Lululemon for embedding promotions in service emails during the 2024 holiday period.
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News briefsRoxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
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ArticleMcLaren to launch golf equipment brand
The motorsport and supercar group targets premium golf equipment, with a dedicated CEO in place and a full product reveal set for April 29.
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ArticleRafa Nadal Academy takes padel tour to US
Four events in Miami, Austin and New York City mark the circuit’s first transatlantic expansion, backed by court-booking platform Playtomic.
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ArticleGermany’s sports goods sector unites on e-commerce
Germany’s BSI sporting goods association partners with e-commerce body bevh to align on digital distribution, lobbying, and market data.
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ArticleThermore launches T2T insulation made from textile waste
The Milan-based insulation supplier’s new free fiber draws 80% of its content from post-industrial textile scrap — not downcycled.
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ArticleWomen’s sports brand TOGETHXR invests in Sportsish
Athlete-founded US media brand TOGETHXR acquires a stake in Sportsish, a social-first creator platform reaching 331,000 followers.
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ArticleSaucony continues its campaign of invitation-only footraces
The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.
