Winter Sports – Page 28
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Article
Winter Sports Industry Thrives In France
The French winter sports business expanded last year, judging from preliminary findings by NPD Group. The expected growth stems from the fact that more French people headed for the slopes with their families instead of booking far-away breaks, and they were rewarded with outstanding snow conditions. This more than made ...
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News briefs
Burton Snowboards will continue the partnership with the U.S. Snowboarding...
Burton Snowboards will continue the partnership with the U.S. Snowboarding Team that it started at the 2006 Olympics in Turin by outfitting the team for the 2010 Games in Vancouver. The athletes themselves will have input into the design and the characteristics of the clothes. In addition, Burton is joining ...
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O’Neill is the official sponsor of the snowboard and freestyle...
O’Neill is the official sponsor of the snowboard and freestyle teams of the Royal Spanish Winter Sports Federation.
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Article
Snowboard Event Grows Globally
In its third year, World Snowboard Day just keeps getting bigger and bigger. On Dec. 21, 108 ski resorts from 26 countries participated, luring nearly 50,000 participants to the slopes for snowboard lessons, demos and product testing. The event started in 2006 with 34 resorts in 10 countries. ...
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News briefs
POC has signed another snowboarder and surfer, Flo Orley, to...
POC has signed another snowboarder and surfer, Flo Orley, to its team.
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The European Boardsports Industry Manufacturers Association and the World Snowboard...
The European Boardsports Industry Manufacturers Association and the World Snowboard Federation are sponsors of the third annual World Snowboard Day on Dec. 21, when the industry encourages the masses to discover snowboarding and riders around the world can snowboard at the same time.
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News briefs
The four-year partnership between Burton Snowboards and Volvo in the...
The four-year partnership between Burton Snowboards and Volvo in the USA has been extended to Europe. The Swedish automaker, which is already a major sponsor at the ISPO show in Munich, will sponsor such events as the Burton European Open Snowboarding Championship, the Burton AM Tour and the Burton Demo ...
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EuroSIMA is launching the third World Snowboard Day for Dec....
EuroSIMA is launching the third World Snowboard Day for Dec. 21.
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Alex Klinger, former brand manager for Elan snowboards in Central...
Alex Klinger, former brand manager for Elan snowboards in Central Europe, based in Germany, will move to Slovenia after being appointed as a division manager for Elan Snowboards, replacing in this role Primoz Plestenjak, the company’s new chief operating officer.
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News briefs
A former snowboarding champion, Thierry Kunz, will take on the...
A former snowboarding champion, Thierry Kunz, will take on the position of marketing manager for DC Europe, in addition to his current role as business unit manager for snowboarding for the company until the end of the year. Brett Chittenden, who was marketing manager for DC Europe until now, has ...
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News briefs
Nikita, the Icelandic female snowboarding brand, is organizing its second...
Nikita, the Icelandic female snowboarding brand, is organizing its second Nikita Chickita Europe snowboarding competition for girls, which will take place on Apr. 5 in Serfaus Park, Austria. Doubling its efforts to recruit new riders and faces, the brand has also invited female riders to send in their best snowboarding ...
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Whiteout, the apparel brand for snowboarding and free-riding under the...
Whiteout, the apparel brand for snowboarding and free-riding under the Norrøna helm, enters the Austrian and German markets through Stephan Schröder, who already covers the Swiss market.
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Régis Rolland, who claims to have introduced snowboarding to France,...
Régis Rolland, who claims to have introduced snowboarding to France, has put out a small collection of free-style skis.
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News briefs
Shaun White, the 21-year-old snowboarder and skateboarder who was a...
Shaun White, the 21-year-old snowboarder and skateboarder who was a gold medalist in the 2006 Winter Olympics, has secured a new 10-year partnership with Burton. White has been sponsored by Burton since he was 7 and turned professional at the age of 13. Under the new partnership deal, he will ...
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Four Elements, a small Swedish ski and snowboarding apparel company...
Four Elements, a small Swedish ski and snowboarding apparel company launched in 1998, went out of business in December.
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Reto Tischhauser, a 43-year-old Swiss climbing, hiking and snowboarding enthusiast...
Reto Tischhauser, a 43-year-old Swiss climbing, hiking and snowboarding enthusiast who set up a distribution agency in 1992 for various outdoor brands together with a partner, has been named as European brand manager of Arc’teryx, replacing the British Gary Bryant who moved to Vancouver a few months ago to act ...
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News briefs
The French winter sports market is the second-largest in the...
The French winter sports market is the second-largest in the world after the USA, according to the NPD Group, with consumers’ expenditures of €757 million in 2006, including €302 million spent on apparel and €454 million on equipment and ski-related services. In Europe, Germany was second after France at €744 ...
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Article
Npd Analyzes Winter Sports Sales
Just as the winter selling season commences on a promising note, the NPD Group has brought out figures showing that France comes second in size to the USA in a world ranking of the major winter sports markets. Just ahead of the Canadian and German markets, France generated a turnover ...
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Article
Amer Consolidates Winter Sports And Softgoods Management
After spending his whole career at Salomon, the company’s 50-year-old president, Jean-Luc Diard, is leaving the Amer Sports group to pursue other unspecified interests as Michael Schineis, president of Atomic, is named president of a new combined winter sports equipment business area of the group. Noting that Schineis is a ...
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News briefs
Elan Snowboards has launched a new Quick Fit Lacing System,...
Elan Snowboards has launched a new Quick Fit Lacing System, which is designed to maximize the fit of a pair of snowboard boots. The laces incorporate a sturdy lock mechanism, based on the clamp system used to secure a yacht’s ropes to sails, to lock the boot’s lace at the ...
