All Winter sports articles
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ArticleAtomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
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ArticleElan Sports Director promises better service for retail partners
Leon Korošec explains the current leadership changes.
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News briefsOdlo to sponsor World Championship in biathlon and Team Swiss-Ski
Odlo supports Team Swiss-Ski at historic IBU Biathlon World Championships in Lenzerheide
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ArticleMelanja Korošec appointed new SVP at KJK Sports
The owner of Elan, Tahe Outdoors and Baltik Vairas appointed Korošec to drive innovation and global growth across its sporting goods brands.
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News briefsTechnoSport launches debut winter range
The Indian brand is expanding its offering beyond gym and athleisure wear.
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ArticleLeki and Hestra announce gear partnership
The winter sports equipment brands are joining forces to introduce a new glove line in winter 2025/26.
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News briefsMoncler opens massive flagship store on iconic New York street
The classic Italian brand’s flagship store makes a statement for the US market expansion.
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News briefsAnon unveils second exclusive Fragment goggle collaboration
Snow sports brand Anon has unveiled its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following their successful partnership in 2022, the brands have joined forces again to introduce a limited-edition M4 goggle. The M4 Fragment goggles pay homage to Hiroshi Fujiwara and his devoted fan base, blending Anon’s advanced ...
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Infographics & DataEuropean 2022 retail sell-out sales across outdoor segments
We bring you a breakdown of retail sell-out sales across six outdoor segments in 2022 across six European countries
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News briefs
Laurent Vanat calls for sponsors for his annual Snow Report
Laurent Vanat’s annual international report on snow and mountain tourism tends to come out every year in April, providing many details, especially on sports participation and the development of new ski facilities in many countries around the world. The latest edition of the report, which covered the 2019/20 season, showed ...
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Article
Alpine ski facilities are not being closed, but Germany may follow Austria’s lockdown
Europe has become the epicenter of the new wave of the coronavirus pandemic, registering 67 percent of the new cases of infection around the world. The situation is particularly tense in Central Europe, but in contrast with a year ago, health authorities are generally excluding snow sports from the range ...
