All Women in Sport articles – Page 2
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Infographics & DataFIFA Women’s World Cup 2023 in numbers
How many goals? How many fouls? How many sponsors? How much revenue? Our latest infographic has all the numbers from the FIFA Women’s World Cup ’23
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsDance performance in Paris introduces “next era for Nike Women”
Source: Nike A scene from “Goddess Awakened” featuring pieces from Nike x Feng Chen Wang On July 5, Nike hosted Goddess Awakened, an outdoor performance in Paris to celebrate the power of womanhood through movement and style, in collaboration with New Zealand dancer, choreographer and Nike partner ...
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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News briefsAsics launches new campaign targeting exercise gender gap
Asics has launched a global campaign highlighting the power of exercise to help women cope with everyday stresses. The campaign was developed in response to the Asics 2022 State of Mind Index, which revealed that globally, women tend to exercise less than men and, as a result, do not get ...
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News briefsNew research identifies female runners' safety concerns
Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...
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ArticleWomen in leadership in the sporting goods industry
We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.
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Infographics & DataGender and leadership in the sporting goods industry
How many women are on the executive teams and boards in the sporting goods industry? Find out in our latest exclusive interactive graphic.
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News briefsPuma and June Ambrose celebrate women in co-branded collection
Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...
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News briefsSponsorship deals across women’s sports have increased 20%, new report suggests
Sponsorship deals with women across the major U.S. sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League and Liga F), and Big Bash League, AFL, NRL Telstra Premiership, Netball Superleague, Suncorp Super Netball and World Netball, have increased by 20 percent year-over-year, according to ...
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ArticleSports Direct pledges to donate footballs to encourage girls’ participation in the game
Sports retailer Sports Direct has launched the Equal Access campaign, donating free footballs to grassroots clubs across the U.K. The company is responding to the most recent historic moment for women’s football and the growing call for more opportunities for girls to play the game. The campaign is part of ...
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