All XXL articles
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ArticleXXL continues at five locations in the Nordics
XXL believes that the extension is an important signal from their new owner, Fraser’s Group, who took ower the majority ownership of XXL in May 2025.
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ArticleNew growth for Norwegian sports market
The sports industry experienced a correction after the pandemic. Sports chains reported a 3.9 percent decline in sales for 2024. Running and outdoor activities are trending.
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ArticleFrasers Group meets profit forecast despite sluggish consumption
Frasers Group successfully navigates difficult market conditions. The British company has increased margins despite declining sales.
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ArticleXXL leaves the stock exchange and asks suppliers for a deadline
XXL’s sweaty summer continues. In this latest chapter of the never-ending retail drama, the retailer leaves the Oslo stock exchange.
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Infographics & DataSGI Sporting Goods Scorecard 2024
For those looking for revenue and profit benchmarks of the leading brands and retailers in the sporting goods industry, we bring you our 2024 Sporting Goods Industry Scorecard (Split by Apparel, Footwear, Equipment, and Diversified/Retail)
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ArticleXXL suspends payments, is bankruptcy imminent?
The hard-hit sports chain responds to SGI Europe’s questions following recent reports that the company has stopped paying its supplier invoices.
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News briefsEXTRA: XXL’s CEO fired
Freddy Sobin served for two years as XXL’s CEO. After a long and intense struggle to get XXL on the right course, he has now been relieved of his duties.
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ArticleXXL nomination committee: change the whole board
There’s already a lot going on at the board level at XXL this week, with the company holding its annual general meeting on June 6.
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ArticleFrasers Group becomes new majority owner of XXL, as Altor sells entire stake
The inevitable has happened. XXL’s majority owner, Altor, has accepted Frasers Group’s bid for its stake in XXL, making Frasers the new majority owner of XXL.
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ArticleXXL and Stadium could face millions in fines on price fraud
Ten companies have once again misled consumers with their pricing, according to the Swedish Consumer Ombudsman. If no improvement is made, the Swedish chains risk heavy fines.
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ArticleNorwegian retail back on track, Q1 2025 shows growth
After fighting many economic challenges in 2023 and 2024, Norwegian retailers showed 3.6 percent growth in Q1 2025.
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ArticleXXL revenues rose 7.2% in Q1
The company’s turnaround plan shows progress in the first period of 2025.
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ArticleFrasers Group to make second mandatory offer on XXL
The British sports conglomerate, after acquiring a majority share, has announced it intends to make a mandatory offer for the remaining shares in XXL ASA.
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ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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ArticleNorwegian sports retailers’ sales declined 4.4% in 2024
The biggest retailers in Norway recorded sales of NOK 12.5 billion (€1.07bn) in 2024 – a 4.4 percent decrease from the previous year.
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News briefsSports Direct owner Frasers Group abandons XXL ASA bid
Frasers Group will not pursue a voluntary offer for shares in XXL ASA at NOK 10 (€0.86) per share.
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ArticleXXL revenues contracted 1.8% in Q4
Despite continued negative market developments in the Nordic sports and outdoor markets, the Group’s results are benefiting from a cost reduction programme.
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ArticleStadium closes another store in its home market
Swedish retailer Stadium closes one more store in the south of its home country. Rising rent costs are said to be the cause.
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News briefsXXL has a new Senior Vice President
Espen Marthinsen is XXL’s newest hire and begins as SVP Supply Chain Management & Development in February.
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News briefsXXL starts its own women’s fitness brand
In-house brands are often the most lucrative products for retail chains. Now XXL has expanded its portfolio with Bounce, a women’s fitness brand.
