All XXL articles

  • Screenshot_2021-05-11 Q1 2021 Results XXL Group
    Infographics & Data

    Q1 2021 Results XXL Group


    This earnings briefing includes the highlights of the Q1 2021 for XXL Group

  • Article

    Better margins on flat sales for XXL


    XXL ASA managed to generate positive operating earnings (Ebitda) of 207 million Norwegian kroner (€20.6m-$24.9m) on relatively flat revenues of NOK 2,166 million (€215,916-$260,212) in the first quarter of 2020, compared with an Ebitda loss of NOS 36 million (€3.6m-$4.3m) in the same period a year ago. The ...

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    The Norwegian market grew by over 7% in 2020


    Norway has the highest per capita consumption for sporting goods in Europe, and it grew strongly last year – in spite or because of the coronavirus epidemic – in contrast with an overall sales decline estimated at around 10 percent in the five major European countries. One main reason was ...

  • Screenshot_2021-02-11 XXL Group - Q4 2020 Results - Infogram(3)
    Infographics & Data

    Earnings - Q4 2020 Results XXL Group


    This earnings briefing includes the highlights of the Q4 2020 Interim Report of XXL Group

  • XXL

    XXL posts sharply improved results


    XXL ASA improved its performance in the fourth quarter of 2020, posting a growth in total revenues of 10.91 percent to 2,572 million Norwegian kroner (€250,203-$301,140). The progress was led by the domestic Norwegian market and helped by an increase of 57 percent in e-commerce, which came to represent ...

  • News briefs

    New Norwegian country manager for XXL


    Taking the place of Andre Sørensen , who is leaving the post for family reasons, Stine Trygg-Hauger will take over by June 1 as the new CEO of XXL in Norway, the sporting goods retail chain’s biggest market. Trygg Hauger, who is 38 years old, has been running ...

  • FitStation
    News briefs

    Superfeet introduces custom-insole system to Europe


    The insole and footwear manufacturer Superfeet brought its Fitstation – which it describes as a “personaliszd” insole- and footwear-fitting system – to Europe in November. Already rolled out in the U.S., the system pairs elements from both the Swedish footwear-tech company Volumental and the American computer company ...

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    Big swings in the European sports retailers’ market shares


    The overall consumption of sporting goods accelerated in Western Europe in 2019, posting increases of 4.0 percent in euros and 3.6 percent in local currencies, according to an annual study by SGI Europe . This can be compared with the increases of 2.7 percent and 1.6 percent, respetively, that we ...

  • Article

    XXL stays on recovery path


    After many difficult quarters, XXL ASA bounced back in the second quarter, and the leading Nordic sports retailer confirmed this recovery continues in the third quarter. To turn the business around, the Norwegian company has been taking drastic steps such as cutting costs and clearing inventory. It posted double-digit ...

  • h1

    Analysis: The 10 major European sports retailers online


    The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, and it has been accelerating during and after the first wave of the coronavirus pandemic. New business models and start-ups have disrupted classic sales channels. Players with strong roots in technology, data and innovation have been taking an increasing share of the market, profiting from deep consumer insights and trends. But brand awareness, people, careers and leadership are still playing a strong role in the success of any venture, as many of the examined companies stress on their B2B websites.

  • Screenshot_2020-10-08 Ranking - The largest e-commerce sports shops in Europe
    Infographics & Data

    Ranking - The largest e-commerce sports shops in Europe


    This exclusive chart shows the largest e-commerce sports shops in Europe ranked by website visitors. Included are sporting goods retailer and e-tailer. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.

  • XXL

    XXL bounces back


    It seems that there is light at the end of the tunnel for XXL ASA , after many quarters stuck in a downward spiral. To turn the business around, the leading Nordic sports retailer has been taking drastic steps such as cutting costs, clearing inventory and searching for new “sustainable” ...

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    News briefs

    XXL expects a sales rebound of 25-30%


    Mentioning a “strong” spring/summer season for sports retail in the Nordic markets following the Covid-19 situation, XXL ASA said it now expects an increase in its revenues of 25 to 30 percent for the second quarter ending on June 30, as compared to the year-ago period, which could generate ...

  • News briefs

    Temporary layoffs stop at XXL in Norway and Finland


    A recovery in the demand for sporting goods products in Norway and Finland has led XXL to cancel all the temporary layoffs that it had announced on March 23 due to a considerable sales decline caused by the Covid-19 situation. Sales normalized in April and have picked up recently ...

  • News briefs

    XXL has completed its equity increase


    The Altor Fund has been confirmed as the largest investor in XXL ASA , owning 23.82 percent of the leading Nordic sporting goods retailer’s shares, as a result of an equity increase of 400 million Norwegian kroner (€36.5m-$39.7m), which ended on May 18. Together with an offshoot, Altor Invest ...

  • News briefs

    XXL slims down its staff


    XXL announced on May 5 that it has decided to initiate a process to reduce the workforce at its headquarters in Norway by around 25, about 20 percent of the employees. Formal procedures for potential dismissals are about to be launched in Sweden and Finland. The Nordic sporting goods ...

  • Article

    Big clearances help XXL through the Covid-19 crisis


    The coronavirus pandemic has not come at a good time for XXL , which has been struggling in the past few quarters. But a major clearance program launched in reaction to poor winter conditions boosted its revenues during the first quarter, while depressing its margins.

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    How the industry is reacting to the Coronavirus


    (Updated on March 27, early morning time) We have been making use of our new SGI Europe and Outdoor Industry Compass websites to give you a constant flow of new information on what the industry is doing about the spreading Covid-19 pandemic in a dedicated “Corona Ticker.” We ...