All Adidas articles – Page 52
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News briefs
Adidas Golf is launching what it describes as the first...
Adidas Golf is launching what it describes as the first fully asymmetrical golf shoe, the Asym Energy Boost. The distinctive right and left shoes are meant to guide weight transfer, stability and power through the swing. Adidas used heat map and force plate pressure studies to measure the different vertical ...
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News briefs
Adidas has teamed up with Yohji Yamamoto for the release...
Adidas has teamed up with Yohji Yamamoto for the release of a capsule Roland Garros collection for the impending French Open. The clothing and accessories feature Yamamoto's black-and-white color scheme while the shoes, predominantly black, are characterized by the presence of the Hawaiian floral prints of the Y-3 spring-summer 2015 ...
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Article
Adidas sets a €22 billion sales target
Speed, cities and open sources are some of the key words in “Creating the New,” the five-year strategic plan outlined by managers of the Adidas Group at their investor day conference, which was held at the company's head office in Herzogenaurach last Thursday, March 26.The wide-ranging plan aims to lift ...
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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Article
Adidas makes U.S. expansion “imperative”
A commitment that was repeated by several managers in Herzogenaurach last week is that the U.S. market has become a priority for Adidas. While the group's performance last year was affected by its troubles in Russia and in the golf market, it was shaken by Under Armour's rise as the ...
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Article
Adidas will pump up retail
Another target is to expand sales through the group's own concept stores at double-digit rates per year. The company runs about 2,900 own stores and wants to add 500 to 600 more stores by 2020, including specialist stores focusing on basketball, running or women, for example.By reducing the number of ...
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Adidas wants to speed up processes
The “speed” component of the Adidas Group's new strategic plan is inspired by the business model that the group has adopted for Neo, the fast-fashion label developed by Adidas in the recent years, which reached sales of more than €850 million in 2014. While the entire company has already reduced ...
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Article
Adidas Group boasts robust underlying performance
The Adidas Group is eagerly turning the page on a year of ups and downs, when ample gains for the Adidas brand were marred by shrinking sales in its golf business and the weakness of the Russian ruble. A few weeks ago the group had already revealed headline figures for ...
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Article
Amazon is eyed by German antitrust authorities
The Bundeskartellamt, the German antitrust authority, has opened an investigation into amazon.de's business practices in regard to retailers that sell products through Amazon's online platform. The general terms of the marketplace require that participating retailers will not offer their products any cheaper on other online platforms or in the retailers' ...
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News briefs
Amazon has entered into a sponsorship agreement with Andy Macdonald,...
Amazon has entered into a sponsorship agreement with Andy Macdonald, the eight-time world skateboard champion from Melrose, Massachusetts. A well-known athlete within the action sports sphere, Macdonald has a record 21 medals from the X Games, the annual sports events arranged by the U.S. sports broadcaster ESPN focusing on action ...
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Short stops
Amazon has opened a sports and free-time section on...
Amazon has opened a sports and free-time section on its Italian e-commerce platform, offering over 12,000 products by more than 400 brands
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Article
Amazon Extends Its Reach In The Broad European Fashion Market
Amazon.com, which was recently rated as the strongest retail brand in Europe in an online survey of consumers, is not bringing over Zappos.com, the big virtual shoe retailer it bought in the U.S. last year, but it is offering more and more shoes and apparel through different websites in different ...
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News briefs
Amazon is expected to open an online sports store on...
Amazon is expected to open an online sports store on its French website in the course of the first half of this year, according to sport-guide.com. Last autumn, the global e-commerce leader launched a virtual store for the French market offering a wide selection of sports shoes for men and ...
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Short stops
Amazon is buying Zappos.com for about $850 million in cash...
Amazon is buying Zappos.com for about $850 million in cash and shares, and will run it as an fully owned subsidiary, keeping Zappos’ Las Vegas headquarters and Kentucky distribution center (more in Shoe Intelligence)
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News briefs
Billabong has bought the 19-store Amazon chain, New Zealand’s largest...
Billabong has bought the 19-store Amazon chain, New Zealand’s largest surf retailer. Amazon has carried Billabong in its stores for years, but the Australian brand says the purchase will allow it to introduce more of its own various labels into the chain while keeping it as a multi-brand operation steered ...
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News briefs
Amazon.de has launched a virtual sporting goods store for the...
Amazon.de has launched a virtual sporting goods store for the German sporting goods market, and it was recruiting German sporting goods retailers at ISPO to host on its website after its recent failure to involve Sport 2000 into the operation. Sport-Scheck has already worked with Amazon during the World Cup. ...
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Article
Sport 2000 Stops The Deal With Amazon
Deeply attached to their traditions, the retail members of Sport 2000 in Germany have responded with furor to the letter circulated a few days ago by the management of the buying group, announcing the board decision to strike a strategic alliance with the Amazon.de internet portal. As a result, Sport ...
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Article
Sport 2000 Welcomes Amazon As A Retail Member In Germany
Amazon.de, the German subsidiary of Amazon.com, was going to set up its own sporting goods portal. To this effect, it approached Sport 2000 last November to explore opportunities for cooperation. After some initial scepticism and a series of discussions and the consent of its advisory board, Sport 2000 Deutschland has ...
