All Adidas articles – Page 51
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News briefs
Adidas celebrated its partnership with Parley for the Oceans at...
Adidas celebrated its partnership with Parley for the Oceans at the United Nations headquarters in New York on June 29, at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. The event was the showcase for the ...
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News briefs
Nike is to replace Adidas as the sponsor of the...
Nike is to replace Adidas as the sponsor of the University of Michigan for its sports uniforms. The organization issued a statement saying that Nike was to become the Michigan Wolverines' official athletic footwear, apparel and equipment provider, starting from the beginning of August 2016 and until 2027, but with ...
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Article
Nike overtakes Adidas in apparel
For the first time in its history, the Swoosh overtook the Three Stripes last year in terms of invoiced sales in the global sports apparel market, whose growth accelerated to 4.3 percent from 0.9 percent in 2013. Both companies, as well as the sports apparel market overall, benefited from the ...
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Short stops
Adidas has signed up a 21-year-old French tennisman, Lucas Pouille...
Adidas has signed up a 21-year-old French tennisman, Lucas Pouille
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News briefs
The Adidas Group appeared puzzled this week by a lengthy...
The Adidas Group appeared puzzled this week by a lengthy German newspaper report containing allegations that workers contracted through temporary work agencies at a logistical center in Rieste, Germany, were treated unfairly. The article in Die Zeit reports complaints from workers that they were asked to be permanently on call without ...
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News briefs
Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
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Article
Adidas is urged to speak out over Qatar
Campaigners are stepping up pressure on the sponsors of Fifa, the global football organization, to speak out about the conditions faced by migrant workers on World Cup infrastructure construction sites in Qatar, where the football World Cup is to be held in 2022.The latest campaign was launched at a press conference ...
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News briefs
The Adidas Group reiterated this week that it has no...
The Adidas Group reiterated this week that it has no intention of selling Reebok, after the owner of CrossFit told a reporter that he would like the fitness brand to come under fresh ownership. Reebok became a partner for CrossFit under a ten-year agreement started in 2010, and the huge ...
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News briefs
The Adidas Group's chief executive, Herbert Hainer, said at the...
The Adidas Group's chief executive, Herbert Hainer, said at the company's shareholders meeting on May 7 that it has appointed Perella Weinberg Partners as an adviser. The move comes after reports of interest by activist hedge funds. Southeastern Asset Management (SAM), which owns just over 3 percent of Adidas, has ...
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News briefs
The Adizero 99g was launched by Adidas last month as...
The Adizero 99g was launched by Adidas last month as the world's lightest football boot. The retail launch consisted of just 299 pairs of men's shoes in size 9, as part of the Limited Collection series of super-small drops. With about half the weight of standard football cleats and less ...
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Article
Adidas Group regains impetus
The Adidas Group has delivered a vigorous sales and profit increase for the first quarter, with improvements in all markets other than Russia and the golf business. The group's sales jumped by 17.3 percent to €4,083 million, which was an increase of 9 percent in constant currencies, and its underlying ...
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Article
New Adidas reporting reveals regional margins
A new reporting structure adopted by the Adidas Group delivers unprecedented details about the company's sales and profit margins by brand and by regional unit – revealing just how juicy its business is in Russia and China and the distance between the Adidas and Under Armour brands in North America ...
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Article
Adidas stores to phase out plastic bags
The Adidas Group has inked a partnership with Parley for the Oceans, an initiative that is meant to preserve oceans through education and research as well as direct actions against plastic pollution in the oceans.It should lead to the creation of materials made out of ocean plastic waste, to be ...
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News briefs
While selling Rockport, the Adidas Group is said to be...
While selling Rockport, the Adidas Group is said to be investing in Bucketfeet, a new and innovative American brand of canvas sneakers along with Gordon Segal, founder of Crate & Barrell, and others. Adidas, which is apparently making the investment through a fund called Hydra Ventures, declined to comment on ...
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News briefs
The Adidas Group confirms reports that Tina Rolén, brand director...
The Adidas Group confirms reports that Tina Rolén, brand director at Adidas Nordic, is leaving the company. She joined Adidas in 2005 and has been in her latest job since 2012. Rolén was distinguished by Sportfack as Businesswoman of the Year in 2014 and she is the highest-ranking woman in the ...
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News briefs
Adidas has teamed up with Spotify to create the first...
Adidas has teamed up with Spotify to create the first running app that matches a runner's speed. The new Adidas Go uses the smartphone's accelerometer to monitor the user's stride and then automatically plays tracks with matching beats per minute from Spotify's music library. The app also allows runners to ...
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News briefs
Adidas' partnership with Bayern Munich FC, which was due to...
Adidas' partnership with Bayern Munich FC, which was due to expire in 2020, has already been extended for another ten years until 2030. The Wall Street Journal estimates that the deal with the new German Bundesliga winners is worth about €900 million, which reportedly compares with €25 million per season ...
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Article
Adidas wants to run faster in two-horse race against Nike
While unveiling its latest five-year strategic plan at an investor day three weeks ago, the Adidas Group implicitly admitted that it could not catch up with its bigger American rival in the next few years – but the plan and the new management that will implement it could infuse ...
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Article
Duo takes the lead at Adidas Group
The investor day held in Herzogenaurach three weeks ago enabled the company to push forward two new executive board members. Herbert Hainer, the Adidas Group's chief executive, who has been under some pressure since the company's profit warning last year, made it clear a few weeks ago that he will ...
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News briefs
Adidas has sued Marc Jacobs in an Oregon court for...
Adidas has sued Marc Jacobs in an Oregon court for the designer's use of four parallel stripes along the sleeves of some knitted garments. Adidas claims that they are confusingly similar to the three stripes used in two garments designed in cooperation with Yohji Yamamoto for its own Y-3 line.
