All Adidas articles – Page 47
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News briefs
Mark King, president of Adidas North America, has reaffirmed the...
Mark King, president of Adidas North America, has reaffirmed the brand's strategy to sign dozens of endorsement deals with U.S. sports players in the coming years. The Adidas brand's sales shot up by 31 percent in North America in the first quarter of this year, but the rise was strongly ...
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Igor Landau, supervisory board chairman of the Adidas Group, has...
Igor Landau, supervisory board chairman of the Adidas Group, has told the Frankfurter Allgemeine Sonntagszeitung that the company intends to stick with its partnership with Fifa, which runs until 2030, despite the governance issues that have been plaguing the football organization. Landau said that the company deplored what occurred at ...
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Article
Adidas to start talks for golf assets sale
The Adidas Group has decided to reduce its interest in the golf market by starting talks for the sale of the TaylorMade, Adams Golf and Ashworth brands. While pulling out of the golf equipment market, it would focus its golf apparel and footwear business on the Adidas brand.After a slump ...
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Article
The Adidas Group blazes ahead
The Adidas Group blazed ahead in the opening quarter of this year, carried by soaring demand for its sneakers and the run-up to the European football championships.Herbert Hainer, the group's chief executive, said in a conference call that Adidas “flew off the starting blocks.” The performance was supported by Creating ...
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Hydra Ventures, the venturing arm of the Adidas Group, has...
Hydra Ventures, the venturing arm of the Adidas Group, has become an investor in 360fly, a Californian company that specializes in single-lens cameras capturing 360-degree videos. Hydra Ventures came on board as part of a Series C round of financing worth $40 million. It joins L Catterton and Qualcomm Ventures, ...
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News briefs
BM Sportech will handle the distribution of Adidas' textile and...
BM Sportech will handle the distribution of Adidas' textile and footwear offerings for pádel, the Spanish version of tennis, from the spring/summer 2017 season. BM Sportech is already the Spanish distributor of Prince and K-Swiss.
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News briefs
Adidas and Under Armour (UA) have reportedly settled a patent...
Adidas and Under Armour (UA) have reportedly settled a patent infringement lawsuit over wearable technology, which had been filed in Delaware by Adidas in February 2014 against UA and its subsidiary MapMayFitness. The dispute concerned 10 patents for a “location-aware” wearable tracking device that allows its users to monitor data ...
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Article
Buoyant Adidas group upgrades guidance
The Adidas Group has raised its guidance for full-year sales and profits after a 17 percent sales hike to €4.8 billion in the first quarter, amounting to an increase of 22 percent in constant currencies. Supported by a higher gross margin and operating margin leverage, the group's operating profit for ...
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Article
Puma and Adidas in legal imbroglio around soles and stripes
A court in Düsseldorf has rejected an attempt by Adidas to prohibit the sale of running footwear by Puma with a lightweight and bouncy sole that has some of the same characteristics as the Boost soles of the Adidas brand.Adidas filed for an injunction to halt sales of Puma's NRGY ...
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News briefs
Nike is replacing Adidas as the sponsor of the University...
Nike is replacing Adidas as the sponsor of the University of Michigan's athletic department from next August. The 11-year contract is valued at $127.1 million. It gives Nike an option for a four-year extension.
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News briefs
Adidas has announced the removal of plastic shopping bags from...
Adidas has announced the removal of plastic shopping bags from its own retail stores globally. The announcement was made on April 22, to celebrate Earth Day while reiterating the company's commitment to sustainability. The switch to paper bags has already begun, with Russia and Kazakhstan following in June. Adidas has ...
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Article
Adidas invests in Portland and NYC
The Adidas Group is set to hire an additional 120 employees at its North American head office in Portland, Oregon, as the company continues to invest to regain U.S. market share. The number of group employees in Portland already increased from 850 to 1,200 last year, with the shift of ...
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Article
Adidas, Puma launch major sustainability initiatives
Adidas is retooling its sustainability policy through the launch of the “Sport needs a space” strategy, the new catchphrase that was revealed in its recent 2015 Sustainability Progress Report. “Sport needs a space” is the result of extensive consumer research the company has undertaken to gauge how important sport is ...
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Short stops
Adidas will sponsor Carlos Correa of the Houston Astros, who...
Adidas will sponsor Carlos Correa of the Houston Astros, who qualified as Rookie of the Year the Major League Baseball (MLB) American League in 2015
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Adidas has filed a suit in a Florida court against...
Adidas has filed a suit in a Florida court against 56 sellers of allegedly counterfeit Adidas, Reebok and Mitchell & Ness products on various websites in the U.S.
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Adidas has collaborated with an unconventional Japanese streetwear designer, NIGO,...
Adidas has collaborated with an unconventional Japanese streetwear designer, NIGO, for a new Adidas Originals line being released next month
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Short stops
Adidas has confirmed its sponsorship of Paul Pogba, the young...
Adidas has confirmed its sponsorship of Paul Pogba, the young star player of Juventus team who is playing with the national French football team
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Article
Adidas thrives in Europe
The buzz around the Three Stripes remained vibrant in the last months, and the Adidas Group reported a few days ago buoyant quarterly sales, with rapid expansion in Europe – albeit aided by outsized marketing investments that hit profits.The company's sales in the fourth quarter of 2015 were up 15.4 ...
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Article
Adidas hails its “comeback”
The Adidas Group's performance last year marked what managers described as a remarkable comeback, after enduring a slump in golf and Russian sales and the perceived sluggishness that caused jitters among investors two years ago.Herbert Hainer, the company's outgoing chief executive, said that the new impetus was supported by a ...
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News briefs
Adidas is reinforcing its sports marketing investments in the U.K....
Adidas is reinforcing its sports marketing investments in the U.K. through a contract with Birmingham City, a second-division English club which is said to be likely to move back into the Premier League for the first time since 2011. The team was sponsored by Carbrini, the private label of JD ...
