All Adidas articles – Page 50
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News briefs
Adidas has announced the signature of a multi-year partnership deal...
Adidas has announced the signature of a multi-year partnership deal with Sidney Crosby. The terms of the agreement were not disclosed. The National Hockey League (NHL) star will represent Adidas at major international sporting events and brand initiatives around the world. He will also consult with the brand on apparel ...
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Article
Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
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News briefs
Adidas France is to transfer its French head office to...
Adidas France is to transfer its French head office to Strasbourg toward the end of 2017, in the new business area of Wacken. It will thus leave the village of Landersheim near Saverne, where it was established in 1973. Despite repeated renovations, the office complex was apparently no longer suitable. ...
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New sports marketing initiatives by Adidas
Adidas is said to be prepared to pay about one billion euros to renew its sponsorship of the German Football Federation for ten years, after the contract expires at the end of 2018. Company officials decline to comment, but the figure seems to be high, although the national German football ...
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News briefs
Adidas hired Egon Zehnder last February to head-hunt a new...
Adidas hired Egon Zehnder last February to head-hunt a new chief executive to take over the place of Herbert Hainer after his present contract expires in March 2017, according to Bloomberg. The 61-year-old Hainer has been running the group since 2001. Bloomberg quoted a couple of institutional shareholders of Adidas ...
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News briefs
Adidas filed a suit against Skechers USA in Portland's district...
Adidas filed a suit against Skechers USA in Portland's district court on Sept. 14, charging that one of its shoe styles is a knock-offs of its Stan Smith model, and that others use its Supernova trademark and its Three-Stripe mark. The two companies have already squared off and reached settlements ...
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News briefs
Sport 2000 International and Adidas have been running since Aug....
Sport 2000 International and Adidas have been running since Aug. 1 an exclusive marketing campaign on Youtube to introduce the brand's X and Ace series of football boots, pushing traffic and sell-through of the products to the specialist dealers affiliated with the group.
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Article
Adidas makes new waves in American team sports
Anxious to improve its low market share in the U.S., Adidas has signed two important basketball sponsorship deals, focusing on individual players, after walking off from a previous marketing contract with the NBA, which is going to be in the hands of Nike from the 2015/16 playing season.The German brand ...
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News briefs
Adidas has completed the purchase of a new warehouse outside...
Adidas has completed the purchase of a new warehouse outside Moscow at a price estimated by local sources at between $70 million and $100 million. Located in a warehousing complex where it has been renting more than 65,000 square meters of space since 2012, the new warehouse is nearly double ...
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News briefs
Adidas is testing different workplace concepts at its headquarters in...
Adidas is testing different workplace concepts at its headquarters in Herzogenaurach in a new office building named “Pitch,” where 300 of its brand management employees were moved at the beginning of the month. The new office space does not embody any finished concept but is the flexible beta version of ...
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News briefs
Adidas and Manchester United have declared that the launch of...
Adidas and Manchester United have declared that the launch of the team's new kit has been the most successful in both the club and the brand's history. The German sporting goods giant replaced Nike as the team's kit supplier on Aug. 1, after signing a ten-year, $1.28 billion partnership deal ...
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News briefs
Adidas has agreed a three-year partnership deal with the Chinese...
Adidas has agreed a three-year partnership deal with the Chinese education ministry to support the growth of football at grassroots level across the country. The program will involve 20,000 primary and middle schools and train 50,000 teachers. Adidas will also fund summer football camps for more than 400 students. The ...
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News briefs
Adidas is launching Standard 19, a new premium training collection...
Adidas is launching Standard 19, a new premium training collection for young urban consumers, which marks the return of the German brand in the premium sportswear niche just over a year after it discontinued SLVR. The new line is made up of materials including polyester, elasthane and merino wool. Climacool, ...
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Article
Adidas buys Runtastic for €220m
Based in Austria, Runtastic is said to be one of the three key digital app companies in the sports sector, with 70 million registered users around the world and 15 million active participants every month who use its 20-plus applications, offered in 18 different languages for a variety of endurance, ...
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Golf drags down the Adidas Group
The Adidas Group has hired an investment advisor, understood to be Gugenheim Partners, to consider options for the sale of two non-core golf brands, Adams Golf and Ashworth, or perhaps even the whole TaylorMade-Adidas Golf (TMAG) segment, whose performance continued to drag down that of the group during the second ...
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News briefs
Adidas is looking for a successor for Jan Brecht, who...
Adidas is looking for a successor for Jan Brecht, who became chief information officer and head of its global supply chain last November, is returning to Daimler in the role of chief information officer. Brecht had already worked for Daimler for 12 years. He joined Adidas as CIO in 2009, ...
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News briefs
Adidas filed a suit against Sears in the U.S. District...
Adidas filed a suit against Sears in the U.S. District Court of Portland, Oregon on July 28, charging that the two- and four-striped shoes offered by the retailer have been infringing on the Big a's Three-Stripe logo. The lawsuit seeks injunctions, compensation and damages for alleged trademark infringement and dilution, ...
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News briefs
According to the Oregonian, Adidas is considering the establishment of...
According to the Oregonian, Adidas is considering the establishment of a factory in Detroit to make sneakers for the North American market. The rumor, which could not be confirmed, follows a statement by Nike that it would create 10,000 jobs in the U.S. if the Trans-Pacific Partnership with Vietnam and ...
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German buying groups oppose Adidas‘s new payment terms
Adidas is trying to implement new payment terms on its retail customers in Germany – and the local buying groups are not pleased. Both Intersport and Sport 2000 have been negotiating with their top supplier who aims to reduce the traditional cashback discount granted to early payers to only 1 ...
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Adidas wants to double in running
The Adidas Group has outlined plans to double its sales in the running market in constant currencies by 2020, which would amount to more than €3 billion, with a stronger focus on fewer franchises and marked investments in the U.S. market. The details were provided at the group's first investor ...
