All Article articles – Page 12
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ArticleVF Corporation publishes 2025 Responsibility Report
The group reports early milestones in waste reduction, regenerative sourcing and community impact.
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ArticleFIS releases environmental emissions reports
FIS achieved progress in organizational emissions and implemented more precise measurements.
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ArticlePadel’s next frontier: US market prepares for explosive growth, with lessons from Europe
A new report outlines how America’s padel market could expand tenfold by 2030.
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ArticleWomen are massive sports fans, yet feel unseen
A new study reveals that many women sports fans feel misunderstood by brands and leagues.
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ArticlePuma appoints Thomas John as new Vice President People & Organization
John, 59, joins Puma with nearly three decades of experience in HR leadership. Hoeld highlights “background in organizational transformation”.
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ArticleAsics: A 15-minute walk delivers more lasting benefits than a wellness holiday
Asics is encouraging people to take an Everyday Escape.
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ArticlePatent disputes overlap Garmin with Strava and Suunto
Two major fitness and outdoor technology brands have filed separate lawsuits alleging patent infringement by the US GPS and wearables manufacturer.
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ArticleA second and expanded edition for Padelness in Naples
The trade event will take place on Nov. 21-23, 2025 at Mostra d’Oltremare.
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ArticlePolartec® AirCore™: A new era of breathable, weather-resistant, stretchy, non-PFAS laminates
Polartec’s newest innovation merges cutting-edge nanofiber technology with sustainability.
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ArticleCircular sales grow as Decathlon cuts emissions
The France-based sporting goods retailer reports measurable progress on sustainability, driven by circular business and supply chain action.
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ArticleAdidas unveils Football World Cup ball 2026
Adidas unveils Trionda, the official match ball for the 2026 World Cup, with a multi-city launch in New York, Toronto and Mexico City.
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ArticleSpartoo’s H1 revenues drop 8.2% but debt falls 44%
Domestic sales declined 14% while the international business inched up 1.2%.
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ArticleNew England Patriots to sell 8%
The New England Patriots, of the National Football League (NFL), are putting an 8 percent stake up for sale, according to Sports Business Journal (SBJ). The team is at present owned in its entirety by Robert Kraft, founder, chairman and CEO of The Kraft Group. According to SBJ’s sources, there ...
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ArticleShein to open physical stores
Shein will be opening physical stores as of November, starting in Europe.
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ArticleAllbirds launches waterproof wool sneakers
Allbirds launched three wool sneaker styles that it claims to be fully waterproof.
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ArticlePeloton launches commercial hardware line and AI coaching program
Peloton enters commercial fitness with Pro Series hardware and AI-driven coaching, marking the next phase of its turnaround.
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ArticleIntersport named Best Sports Retailer in Austria
The sporting goods group received top honors for both its stores and online shop after a nationwide consumer survey.
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ArticlePuma extends Hyrox partnership until 2030 as sport’s growth accelerates
Additionally, Puma is adding new elite athletes as the booming fitness race sport doubles participation.
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ArticleFuture Fatigue: How brands can help consumers out of climate paralysis
Fredrik Ekström unpacks ‘Future Fatigue’ — why consumers care about climate but feel too overwhelmed to act, and what brands can do about it.
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ArticleFrom signal to substance: The new rules of consumer trust
German consumers demand proof over promises. Fredrik Ekström shows why brands must move from slogans to substance to earn trust.