All Base Detall Sport articles
-
ArticleBase Detall Sport signals willingness to negotiate with Intersport Spain
The CEO of Base Detall Sport, Miquel Calzada, has told CMDsport that the Spanish buying group is ready to join forces with Intersport Spain or, indeed, any other party as long as it serves a common purpose. Base Detall Sport will not, however, be making the first move. “We, for ...
-
News briefsNew GM at Base Detall Sport
Base Detall Sport will have a new General Manager, Teo Prat, as of Aug. 1. As the Spanish buying group’s President, Miquel Calzada, has told CMDsport, Prat will have an initial term of one year. “Once said term is over,” he said, “both parties will come together to decide on ...
-
News briefsSales up for H1 at Base Detall Sport
Base Detall Sport is satisfied with its performance so far in 2023, which it considers a year of stabilization and consolidation. With VAT excluded, accumulated sales for the first half amounted to about €65 million, for an increase of 13 percent year-on-year, as Diffusion Sport and TradeSport have reported. Online ...
-
News briefsSpanish group’s plans so far paying off
Base Detall Sport continues to pursue its triple plan of expansion, verticalization and digitalization, according to Diffusion Sport. The Spanish group has now converted most of its stores to the new corporate image, and post-conversion sales are up on average by 20 percent. As we reported last month, the group ...
-
ArticleBase Detall Sport doing pre-pandemic business
Base Detall Sport returned to pre-lockdown levels of revenue in 2020. Sell-in amounted to €70 million, up by 19 percent, while the buying group’s associated stores posted sales of about €175 million. Speaking with Diffusion Sport, CEO Toni Maristany ascribes the resurgence to the three pillars of Base’s triennial plan: ...
-
News briefsBase Detall Sport leans into fashion
Base Detall Sport has introduced a new store concept at the 300-sqm flagship it opened at Madrid’s Plenilunio mall on Nov. 22, according to Diffusion Sport. As things now stand, the group has ten stores in and around the Spanish capital and 276 Base and Wanna Sneakers stores on the ...
-
News briefsSales up for H1 at Base Detall Sport
Sales for the first half of 2022 were up by 14 percent year-on-year at Base Detall Sport, according to Palco23. The Spanish buying group’s sell-out for the period was up by 10.5 percent. Base attributes this success to the three-part plan – verticalization, digitalization, and expansion – that it adopted ...
-
News briefsBase Detall Sport to enter Portugal
Base Detall Sport is entering Portugal, according to CMDsport. The Spanish sporting goods purchasing group, founded in Barcelona in 1985 and a former member of Sport 2000 International, has signed a deal with Brands Leaders to clap its banner or that of Wanna Sneakers onto many of the latter’s Portuguese ...
-
News briefs
Foreign sports retailers dominate on Facebook in Spain
CMDsport has published a report on the social-media presence of the top purveyors of sporting goods and sportswear in Spain. The top platform is Facebook, followed by Instagram and Twitter, and on Facebook the top chain, by a large margin, is JD Sports, with 3.47 million followers. JD is the ...
-
Article
Spanish buying groups seek stronger corporate identities
Base Detall Sport, one of the major Spanish buying groups in the sporting goods sectors, is asking that all of the 298 stores run by its 82 retail members should carry one of its banners – Base, Base Selection or Wanna Sneakers – by the end of 2021 or early ...
-
News briefs
Base Detall Sport parts ways with its general director
According to the Spanish trade magazine CMDsport, Base Detall Sport will be “doing without” its general director of five years, Alex Cucurull, so as to “follow through on” and even expedite the strategic plan developed by its board of directors in consultation with the company’s management and commissions as well ...
