All Bergfreunde articles
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ArticleIRX: New Europe-wide B2B running expo in Amsterdam
A new running expo aims to bring together the B2B running community in Amsterdam in November 2025.
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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AnalysisThe European sports retail market
Our latest review of European sports retailers shows single-figure growth. We bring you the numbers in full across 15 countries and over 70 retailers.
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News briefsDecathlon acquires Bergfreunde from Backcountry
Bergfreunde GmbH, the German online specialist retailer for mountain sports, climbing and outdoor equipment, has a new strategic partner: French sporting goods manufacturer and retailer Decathlon is acquiring the German company from US outdoor retailer Backcountry. The purchase agreement was signed on Nov. 24, 2023. The transaction is still pending ...
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ArticleThe best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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C-Suite InterviewSport 2000 International’s CEO is pushing its specialist concept
In part two of our interview, CEO Margit Gosau shares what Sport 2000’s new specialist concept might look like and her predictions for 2023.
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C-Suite InterviewMargit Gosau: “In times of crisis, sport seems to become more important”
In an exclusive interview, Margit Gosau CEO Sport 2000 reveals the group’s most successful categories and why Finland and Sweden are leaving
