All BRAND PARTNERSHIPS articles – Page 2
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News briefsStone Island and New Balance reunite
Stone Island and New Balance have unveiled a new take on the Furon v8 boot, blending cutting-edge performance design with streetwear innovation.
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News briefsAC Milan and Rossignol launch ski capsule
AC Milan and Rossignol have teamed up ahead of the ski season for a limited winter capsule collection combining alpine performance with Italian style.
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ArticleHarlequins extend Castore kit deal to 2030
Gallagher Premiership club Harlequins has extended its partnership with Castore for five more years, reinforcing one of rugby’s leading performancewear alliances.
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News briefsAdidas unveils 2026 World Cup kits for 22 teams
Adidas is unveiling its largest-ever national team kit collection ahead of the 2026 FIFA World Cup, featuring designs for all 22 partner federations.
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News briefsHummel replaces Macron in Canadian Premier League
Hummel is replacing Macron as CPL’s kit supplier. The multi-year deal starts in 2026, with new club collections and a focus on sustainability.
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News briefsArena signs Olympic champion McIntosh
Arena has signed Canadian swimmer Summer McIntosh, a six-time world record holder and triple Olympic gold medallist from Paris 2024.
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News briefsPlayboi Carti, Mitchell & Ness unveil NBA line
Rapper Playboi Carti has teamed up with Mitchell & Ness, Fanatics and Complex for a bold NBA-inspired streetwear collection.
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News briefsAmiri partners with FC Barcelona
FC Barcelona has signed a five-year deal with luxury label AMIRI to design formalwear for players, coaches and executives.
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ArticleIntersport becomes official retail partner of Ski Austria
Intersport Austria will become the exclusive retail partner and sponsor of Ski Austria’s trainer and service teams from the 2025/26 season.
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ArticleAdidas’ record Penn State deal faces backlash amid university turmoil
The announced $300 million partnership with Penn State has quickly turned controversial, with trustees alleging exclusion.
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ArticleAdidas unveils Football World Cup ball 2026
Adidas unveils Trionda, the official match ball for the 2026 World Cup, with a multi-city launch in New York, Toronto and Mexico City.
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ArticlePuma extends Hyrox partnership until 2030 as sport’s growth accelerates
Additionally, Puma is adding new elite athletes as the booming fitness race sport doubles participation.
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News briefsNew Balance expands its partnership with Atalanta with stadium naming rights
The brand became Atalanta’s official sponsor and kit creator at the start of the 2025/26 season.
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News briefsWalmart betting on football in the US
Walmart has signed on with LaLiga to become the first Presenting Partner for the forthcoming US editions of ElClásico.
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News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
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ArticleNike and Skims launch first collection, marking sportswear-shapewear crossover
The launch highlights Nike’s strategy to expand its lifestyle offering and diversify its reach.
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News briefsDecathlon Germany pushes teamsport ambitions with Icon League sponsorship
The team Two Stripes United will be outfitted with Kipsta jerseys and footwear.
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ArticleFila in collab with Indian brand aiming for Gen Z
Almost Gods and Fila unveil their first global collaboration, a broad collection of garments that feel like they have evolved from a streaming series made for Gen Z.
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News briefsThirtyTwo enters snowboard binding market and signs new athlete
The Snowboard boot specialist expands into the binding segment with the launch of its first binding line.
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News briefsLe Tour has a new Asian title sponsor
EFGH will be the title sponsor of the 2025 Tour de France EFGH Singapore Criterium.
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