News and insights about brands in the sporting goods industry – Page 152
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News briefs
Phelps Brand recruits a Canadian ambassador
The Phelps Brand – a brand of technical swimwear born in 2014 from a partnership between the Olympic champion Michael Phelps, the coach Bob Bowman and the swim-gear producer Aqua Sphere – has brought aboard Canada’s youngest world champion swimmer, Penny Oleksiak, to be a global brand ambassador. Oleksiak holds ...
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News briefs
Foot Locker partners with Adyen for online and in-store payments
Foot Locker is expanding its relationship with Adyen to various markets internationally for in-store and online payments. The international athletic footwear retailer has been working with Adyen since 2018. Headquartered in Amsterdam, Adyen has offices across Europe, North and South America, Asia and Australia.
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ArticleE-commerce boosts Decathlon’s sales in the U.K. and elsewhere
A strong development of online retailing has been helping Decathlon to grow in Europe before, during and after the Covid-19 pandemic. A study conducted by SGI Europe on the major sports retailers’ traffic on their websites, which we are going to discuss more in detail shortly, shows that the global ...
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Infographics & DataRanking - The largest e-commerce sports shops in Europe
This exclusive chart shows the largest e-commerce sports shops in Europe ranked by website visitors. Included are sporting goods retailer and e-tailer. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Latest GoPro camera boosts subscriptions, confirming DTC push
GoPro reported that high demand for its latest action camera, the Hero9 Black, has pushed the number of paying GoPro subscribers past the 500,000 milestone. With the vast majority of consumers purchasing the new camera through the company’s website along with an annual paid GoPro subscription, which includes unlimited cloud ...
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News briefs
Toray develops a washable antiviral fabric
Toray Industries claims to have developed a fabric, called Makspec V, that retains both its antiviral properties and its softness with repeated washing. According to the Japanese multinational, the chief problem was fixing the antiviral agent in a manner that would last and keep the fabric comfortable. Cotton blends aid ...
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News briefs
Puma hires new creative director
Puma has hired June Ambrose as creative director, in charge of designing items for women and girls. The 48-year-old designer from Antigua has a long list of important clients including several well-known Hollywood actors and hip-hop and R&B musicians – Zoe Saldana, Kim Cattrall, Missy Elliot, P. Diddy, Mariah Carey, ...
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News briefsAmanda Rajkumar will run HR for Adidas
Amanda Rajkumar, a 48-year-old British national with 24 years of experience in human relations at other global organizations, is taking the place of Karen Parkin at the Adidas Group as the executive board member in charge of global human relations, overseeing a staff of nearly 60,000 people. She will be ...
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News briefs
Wintersteiger enters the bike maintenance sector
Wintersteiger, the leading Austrian provider of ski maintenance equipment, has entered the growing bike category as a counter-seasonal business. After two years of market research and product development, it has launched a new Bike Services division, offering a package for bike rentals that includes automatic bike cleaning as well as ...
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News briefs
Kering trims its stake in Puma to 9.8%
Kering has completed the sale of about 8.8 million shares in Puma for €655.6 million, further reducing its stake in the company from 15.7 percent to 9.8 percent. Kering held 86.3 percent of Puma’s shares before spinning off most of them to its own shareholders in 2018 in order to ...
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News briefsTexon unveils new recyclable insole technology
Texon, the U.K.-based producer of materials for the footwear industry, has unveiled a new insole technology that is based on 85 percent recycled polyester (rPET) and is 100 percent recyclable. Texon Ecoline is produced with a special fusion-bonded process that enhances the internal bond structure of the material’s fibers, which ...
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ArticleNike is the most marketed brand in sports
Nike, which sponsors over 11,000 athletes and sports organizations around the world, is at the top of SportsPro’s inaugural list of the World’s 50 Most Marketed Brands in the sports sector. It is followed, in order, by Emirates Airlines, Adidas, Monster Energy and Red Bull. The next sportswear brand on ...
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News briefs
Asics launches an annual virtual relay marathon
Asics has founded an annual virtual relay marathon called the Asics World Ekiden. The footrace is split into six legs – three of 5 km, two of 10 km and one of 7.2 km – adding up to the usual marathon distance of 42.2 km.Teams of up to six people ...
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News briefs
Adidas founds the Football Collective
Adidas has launched the Football Collective in London, Paris, Berlin, New York, Los Angeles and Tokyo. A form of federation of local individuals and clubs, the Football Collective intends to foster social changes through football. It will be working with local initiatives already set up under the Adidas Football Collective ...
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News briefs
Skullcandy releases new wireless ear buds
Skullcandy, the audio brand headquartered in Park City, Utah, has launched a new True Wireless earbud. The Jib True’s battery will last 22 hours, with six hours in the bud and another 16 in the case. It has call, track, volume and assistant-activating controls as well as Bluetooth connectivity and ...
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News briefs
Elho is reborn with a heritage collection
After an absence of two decades, the Elho brand of skiwear is marking its return with a 1989 Heritage Collection, in time for sale through its own website for the imminent autumn/winter season. The limited edition consists of 15 items of colorful ski and street apparel, launched by a company ...
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News briefsMarchon gets the Converse eyewear license
Marchon Eyewear, which is already a the long-time licensee of Nike for glasses, has entered an exclusive, long-term global licensing agreement with Converse. The New York-based company replaces De Rigo as Converse’s licensee. The Italian eyewear manufacturer obtained the Converse license after taking over the American company REM Eyewear in ...
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News briefs
Dragon adds two goggles to its line
Dragon Eyewear is releasing two new goggles for the forthcoming winter season. The PXV2 is a new version of the PXV, with the addition of a Swiftlock on its lens. The RVX OTG features a new version of the Swiftlock itself, Swiftlock 2.0, thanks to which it can be worn ...
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News briefsMIPS starts its own team of sponsored athletes
MIPS, the Swedish supplier of helmet-based brain safety and protection equipment, has announced the formation of its first professional athletic team, “Team MIPS.” The team will serve as an “ever-growing global force of helmet safety advocacy,” with athletes from around the world with a wide range of backgrounds and professional ...
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News briefsThe North Face launches the Explorer Team
The North Face (TNF), whose motto is “Never Stop Exploring,” has announced the launch of a new team of special people from all over the world who see themselves as explorers or adventurers – from scriptwriters and photographers to trail runners and powder enthusiasts. Members of TNF’s new ”Explorer Team” ...
