All Brands articles – Page 74
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News briefs
Amazon steps up its fight against fakes
Amazon has announced the creation of a new Counterfeit Crimes Unit, a global, multi-disciplinary team composed of former federal prosecutors, experienced investigators and data analysts. The new unit is dedicated to “bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its store to justice,” the ...
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News briefs
Advance e-sales for Nike’s Dior sneaker
Dior will soon be launching a mini-website for limited advance sales of the sneaker it has created with Nike. Introduced in December, 2019 at Dior Homme’s pre-autumn 2020 fashion in Miami, the Air Jordan 1 OG Dior will in time be sold through pop-up stores, although no start date has ...
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ArticleFrank Dassler has passed away
Frank A. Dassler, a member of the family that founded Puma and Adidas in 1948 and 1949, died of a long and severe illness in Hamburg on June 20, six days after his 64th birthday. His passing closes an important chapter in the history of the sporting goods industry, in ...
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News briefs
Decathlon’s opening in Ireland is described as “hugely successful”
The opening of Decathlon’s first Irish store in Dublin has proved so successful that the company is already planning to create 25 new jobs, while also considering new openings in the cities of Cork and Galway. The Dublin store was inaugurated on June 13 and, according to a report in ...
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News briefs
Artémis trims its stake in Puma
Artémis, the holding company that controls Kering, expects to reduce its stake in Puma from 29 percent to about 25 percent through a new €500 million convertible bond offering. Bondholders will be able to convert their investment into Puma shares in 2025, with a conversion premium of between 35 and ...
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News briefsNike enlists Native American Miss Universe
Ashley Callingbull of the Enoch Cree Nation, the first Canadian and first indigenous woman to become Miss Universe, is one of three Native American women figuring in Nike’s new ad campaign for its N7 collection. Callingbull is joined by Chelsey Luger, of both the Turtle Mountain Band of Chippewa and ...
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News briefs
Decathlon Germany passes on VAT cuts directly to consumers
In view of the decision by the German government to reduce the value-added tax from 19 to 16 percent for certain products and from 7 to 5 percent for others from July 1, the sporting goods retailer and manufacturer Decathlon Germany declared that it will pass on the tax benefits ...
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News briefs
A boost for Fila’s management in Europe
Petra Stürenberg, managing director of Medico Sports Fashion, Fila’s licensee of the brand for Continental Europe, has appointed new managers to sustain the brand’s strong momentum in the region with a goal to turn it into one of the top five sports brands in the market. Since June, Hansjörg Scharner ...
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News briefs
A new sustainable textile project by Puma
Puma has developed a new sustainable lifestyle and performance collection of garments based on a bio-design project called ”Design to Fade.” The non-commercial project served to research sustainable alternatives for textile production and textile dyeing. The result: Some of the products are dyed using bacteria, “while others are made of ...
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News briefsFitbit introduces suite to detect asymptomatic Covid-19 infection
Fitbit is introducing a new package of products, called Ready for Work, that combines the tracking of vital signs with a number of other services. According to a press release, the purpose is to help employees check their state of health to determine whether they should go to work or ...
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ArticleDecathlon strikes a new B2B collaboration in Switzerland
Decathlon is open for new partnerships with other retailers anywhere, says a spokesman for the company, pointing out that such initiatives are taken by its managers at the national level. After working with some mass market retaiers in France, Belgium and the U.S., it has announced that it will start ...
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ArticleFace masks for athletes and the public
We have already talked about the numerous initiatives that sports brands have taken to help health workers in the fight against the coronavirus outbreak. Some of them, including Under Armour and Buff, are now focusing on high-tech face masks for athletes or the general public.
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News briefs
Puma cooperates with the designer Billy Walsh
Puma and Billy Walsh, a designer based in Boston, have developed a joint collection. According to Puma, Walsh is one of the most innovative creative minds of our time. His creative work is said to be versatile, ranging from fashion design to songwriting. Above all, he is a well-known name ...
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Article
Lululemon suffered less than its peers
Despite strong gains in e-commerce, store closures due to the Covid-19 pandemic weighed on Lululemon Athletica’s sales, affecting its quarterly performance and sending the vertically integrated yoga apparel maker’s sales down by about 7 percent. Financial analysts had anticipated that the company would book sales of nearly $700 million for ...
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ArticleNew runners have emerged from the pandemic
According to a recent study by Asics, the Japanese sportswear brand, the coronavirus crisis has revealed a new-found love for running all over the world. More importantly, most runners are now planning to maintain their new exercise routine in the future. In an encouraging sign, nearly three-quarters (73% globally) said ...
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ArticleDecathlon is entering Ireland
Decathlon is gearing up to open its first flagship store in the Republic of Ireland on Saturday, June 13, after testing the waters on the internet with a website since the end of 2017. Some 60,000 Irish customers are already connected online to its website. Reportedly, the Dublin store should ...
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News briefs
Responding to unrest in the U.S., Adidas pledges to make three investments
In reaction to the unrest in the U.S. over the death of George Floyd at the hands of police officers in Minneapolis, Minnesota, a group of black employees working for Adidas in the U.S. recently addressed a 32-page document, titled “Our State of Emergency,” to the company’s executives. According to ...
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News briefs
Adidas will hold a virtual AGM
The supervisory board of the Adidas Group has decided to hold its annual general meeting in a purely virtual format on Aug. 11, using a dedicated portal on the group’s website, www.adidas-group.com/agm. Shareholders of record who have registered for the AGM will be able to submit questions on the portal ...
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News briefs
Nike signs a female football player from Norway
Nike has signed a 10-year endorsement deal with Ada Hegerberg, a striker for the French Olympique Lyonnais football club. AFP, the French news agency, reports that the deal is worth more than €1 million, whereas Forbes reports that Hegerberg will be receiving a six-figure annual fee. The 24-year-old Norwegian was ...
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News briefs
Amazon in talks to become Flamengo’s main jersey sponsor
Amazon may become the main jersey sponsor of Flamengo, taking the place of a local bank, Banco BS. The Brazilian football club, based in Rio de Janeiro, and Amazon are reportedly negotiating the deal, which could be announced over the next few weeks. Adidas is still the technical sponsor of ...
