All Brands articles – Page 98
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Instead of extending a contract with Adidas, Naomi Osaka has...
Instead of extending a contract with Adidas, Naomi Osaka has preferred to sign a new sponsorship deal for footwear and apparel with Nike. Adidas had reportedly offered to pay between $8.5 million and $10 million per year for the Japanese tennis star, who beat Serena Williams at the U.S. Open ...
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Adidas is continuing its collaboration with MTV. Part of their...
Adidas is continuing its collaboration with MTV. Part of their skateboarding line, the company has launched a second “Beavis and Butt-Head” collection with two sneaker models and four apparel styles. The cult comic series has been airing again since April on Germany's free MTV channel.
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Adidas Golf has extended its partnership with England Golf, which...
Adidas Golf has extended its partnership with England Golf, which began in 2015, through to 2020
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Adidas has partnered with the New Zealand men's rugby union...
Adidas has partnered with the New Zealand men's rugby union team, the All Blacks, to design new training apparel for the team made from recovered ocean plastic. The jersey is part of the first Adidas Parley rugby collection, which continues the brand's relationship with Parley for the Oceans, the ocean ...
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Article
Polartec is in good shape ahead of its sale
While confirming reports that their company is up for sale, officials of Polartec feel confident that it has the right products for the market, following a series of strategic moves taken in the past few years, as shown in part by the awards that it has recently won. The new ...
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The takeover of Amer Sports by the Mascot Bidco consortium...
The takeover of Amer Sports by the Mascot Bidco consortium headed up by Anta Sports Products is making progress. Mascot Bidco has struck a seven-year inter-company financing agreement for €1,236 million involving a term loan of about €921 million for the refinancing of existing debts and a revolving credit facility ...
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Nike Spain has announced the appointment of three new members...
Nike Spain has announced the appointment of three new members to its executive board: Ignacio Serrat, Gavin Lindberg and Bill Berner
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Article
Under Armour opens new EMEA office
While covering other sports categories, Under Armour has chosen to focus on training and running to build up its brand image in Europe, said Massimo Baratto, senior vice president in charge of Europe, Middle East and Asia (EMEA), during the official opening of a brand-new headquarters in Amsterdam early last ...
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Under Armour (UA) has unveiled Mick Schumacher as a new...
Under Armour (UA) has unveiled Mick Schumacher as a new brand ambassador. Mick is the reigning Formula 3 champion and the son of Michael Schumacher, seven-time Formula 1 world champion. Mick will wear UA's apparel for the remainder of the 2019 season. The brand has also announced a new product ...
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Article
Authentic Brands Group buys Volcom
Following Kering's separation from Puma and Stella McCartney, the French group led by François-Henri Pinault has now also sold Volcom, completing the disposal of all its sports and lifestyle brands. Kering, which had already indicated its intentional to divest the Californian surf, skate and snowboard label a year ago, has ...
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Article
Former Prince chief runs a new start-up: Slinger Bag
Slinger Bag is a rather revolutionary, patented product that is expected to help stimulate the largely static level of participation in tennis around the world. It is described as “your 24/7 tennis partner” and as the most versatile portable launcher of tennis balls in the market, allowing individuals to practice ...
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VF Corp. has named Luis Benitez vice president of governmental...
VF Corp. has named Luis Benitez vice president of governmental affairs and global impact, overseeing the VF Foundation and relations with the public sector and outdoor recreation interests. As former head of Colorado's Outdoor Recreation Industry Office, Benitez was instrumental in recruiting outdoor companies to set up offices in the ...
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Nike is the most searched for brand of sneakers in...
Nike is the most searched for brand of sneakers in Italy, followed by Balenciaga, according to a recent ranking by Lyst, the global fashion search engine. Nike emerged as the most searched sneaker brand in seven Italian regions out of 20, thanks to its Air Vapormax, Air Max 97, Air ...
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Columbia inaugurated a new store in London's iconic Carnaby Street...
Columbia inaugurated a new store in London's iconic Carnaby Street on March 28 to sell a full collection of premium apparel, footwear and accessories. The 230-square-meter store will host a dedicated launch event on April 6, with more in-store events scheduled to take place throughout the summer.
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Columbia Sportswear has elected Kevin Mansell to serve as a...
Columbia Sportswear has elected Kevin Mansell to serve as a director and a member of its nominating and corporate governance and audit committees. Mansell began serving in that capacity on March 25 and will be standing for election to full-term board membership at this year's annual shareholders' meeting. Ed George, ...
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Nike is reportedly negotiating a huge deal with the Liverpool...
Nike is reportedly negotiating a huge deal with the Liverpool football club
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Adidas is celebrating the 25th anniversary of its Predator football...
Adidas is celebrating the 25th anniversary of its Predator football boot with three limited-edition boots and a commercial featuring Zinedine Zidane and David Beckham
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Under Armour (UA)'s social compliance program has been accredited by...
Under Armour (UA)'s social compliance program has been accredited by the Fair Labor Association (FLA), the multi-stakeholder organization that monitors labor standards in order to promote and protect workers' rights and improve conditions in the workplace. The accreditation follows a multi-year examination of a company's labor compliance program that supports ...
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Adidas has named the candidates standing for election to its...
Adidas has named the candidates standing for election to its supervisory board at the annual general meeting on May 9, as Frank Appel, Katja Kraus and Willi Schwerdtle will not be standing for reelection. New on the board would be Jing Ulrich, managing director and vice chairman for Asia-Pacific at JPMorgan ...
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Adidas has announced a multiyear partnership with Alex Bregman. The...
Adidas has announced a multiyear partnership with Alex Bregman. The baseball star from Albuquerque, New Mexico, who plays for the Houston Astros, will be featured in upcoming Adidas brand marketing campaigns. The player will also collaborate on the creation of future baseball products. Bregman made his debut in Major League ...
