Nike and and Martine Rose have launched the 2025 Nike x Martine Rose Sport collection – an evolution of the brand’s ongoing, eight-year collaboration with the British designer, now infused with gaming aesthetics.
According to Nike, the line “challenges convention by blurring the lines between sport, gaming and streetwear” and targets a new generation of athletes who are “both competitive and connected.”
Design and inspiration
The collection draws on the retro-digital energy of 1990s LAN parties, early community gaming events known for their DIY spirit. The aesthetic merges gaming nostalgia with sport functionality, reflecting the hybrid lifestyles of Gen Z and Gen Alpha consumers who move between physical and digital worlds.
What’s in the collection
Apparel, footwear and accessories emphasize comfort, mobility and flexibility, translating the relaxed posture of gamers into high-performance silhouettes. Signature pieces include oversized warm-ups, layered jerseys and tech-infused outerwear inspired by Rose’s distinctive tailoring.
Sportswear brands enter gaming communities
This collaboration extends Nike’s creative universe into the gaming space, a fast-growing cultural and commercial frontier for sportswear brands. It also reinforces Martine Rose’s reputation as a boundary-pushing designer bridging subcultures – from football to streetstyle and now digital sport.
The 2025 Nike x Martine Rose Sport collection has been available globally since last weekend, signaling Nike’s ambition to redefine what it means to be an athlete in an era where gaming, culture and sport increasingly collide.
