The official brand of the United States Polo Association is activating its largest global marketing push of spring 2026 around the polo shirt — a product with over 100 years of documented sporting origin — positioning it simultaneously across athletic, leisurewear, and contemporary fashion audiences.
U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), has launched a new global polo shirt campaign under the tagline “An Icon Born from the Game.” The campaign celebrates the brand’s iconic polo shirt, its sporting roots and its evolution into a timeless style in global fashion.
The U.S. Polo Assn. polo shirt dates back over 100 years. Born on the polo fields, it was inspired by motion, competition and the sport itself. It was originally designed with breathable pique knit, a soft collar and lightweight construction, to meet the requirements of competitive sports. Over the years, it became a symbol of luxury leisure culture and contemporary athleisure, “seamlessly transitioning from polo fields to college campuses and boardroom,” reminds the brand.
“With An Icon Born from the Game, we’re honoring a legacy that began on the field and continues to shape how polo players, sports fans, and consumers all over the world live, move, and express themselves today, and for future generations,” said Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. The campaign is launching globally across 190 countries in spring 2026.
