All Columbia Sportswear articles
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.
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ArticleProfit slumps: Columbia struggles with US weakness and costs
Share price almost halved, earnings slumped: Columbia Sportswear struggles with high costs and weak US business.
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AnalysisExecutive pay rebounds across vendors in 2024
Vendor executive pay grew 13 percent in 2024, led by a 24 percent rebound in CEO packages, while CFO pay edged up 5%.
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ArticleInt’l markets drive top line at Columbia Sportswear
The US outdoor apparel maker narrowed its loss in Q2 as strong international sales helped offset domestic weakness and inventory headwinds.
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News briefsColumbia Sportswear sues Columbia University
The US outdoor company is taking legal action against the Ivy League university over alleged misuse of a shared name on apparel.
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News briefsColumbia adds store in Spain
Columbia Sportswear has opened a store in a fourth Spanish city.
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News briefsColumbia has opened up in Tokyo
Columbia keeps going offensive in Asia. The new store, one of the biggest in Japan, mixes natural materials like wood and stone into a sophisticated and urban setting.
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ArticleColumbia reports a 21% gain in operating income FY24
Columbia Sportswear plans to revamp marketing, review costs and expand globally to counter a challenging FY24.
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News briefsColumbia’s Chief Digital Information Officer leaves the company
After less than four years, the key person has decided to move on.
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AnalysisVendor executive compensation fell 24% in 2023
Who in the sporting goods industry earned the best salary in 2023? Get the figures from our summary.
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ArticlePuma CEO and others discuss new brand positioning in sports
Sport Marke Medien, a conference during ISPO 2024, brings together representatives from Puma, Bundesliga, FC Bayern, Cupra, Lidl and more, to discuss new ways to position brands in sports. And it’s free to attend.
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ArticleColumbia Sportswear reports margin improvement despite sales decline in Q3
Columbia Sportswear saw a 5% revenue decline in Q3, but it boosted its gross margin thanks to lower freight costs and a favorable sales mix. Despite lower US demand, growth in EMEA and LAAP regions balanced results.
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ArticleColumbia reports Q2 loss, but brand awareness rises in Europe
Columbia Sportswear’s guidance for the full year remains unchanged despite a loss in the second quarter.
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ArticleFrasers calls FY24 ‘a breakout year’ for future growth
Frasers Group, citing its strengthened brand partnerships and the ongoing execution of its “Elevation Strategy,” is eying £575–£625 million in annual adjusted profit before tax for the current fiscal year ending in April 2025.
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ArticleColumbia slightly lifts FY guidance
Columbia Sportswear continues to project a 2 to 4 percent annual sales decline to $3.35 to $3.42 billion for the full fiscal year. Still, it has raised its operating profit outlook from a prior forecast by a modest 1 percent to $259–$291 million. Annual gross margin is now forecast to ...
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News briefsColumbia tech goes to the moon
Columbia Sportswear has partnered with Intuitive Machines, a space exploration company, to advance its technologies and material innovations. The goal is to “lay the foundation for a sustainable human presence on the moon” with Omni-Heat Infinity, a proprietary heat-reflective technology developed by Columbia. Intuitive Machines will incorporate Columbia’s technology into ...
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ArticleColumbia faces revenue decline challenge
With a warm winter and a difficult US marketplace to contend with in its seasonally strong final quarter of the year, Columbia Sportswear reported a 27 percent drop in operating income to $113.1 million from $155.4 million and a 9 percent decline in total revenues to $1.06 billion from $1.17 ...
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News briefsColumbia appoints former Nike brand President to Board
Columbia Sportswear announced that its Board of Directors appointed Charles Denson as Director and member of its Audit Committee. Denson is already Chairman of the Board of Directors of Funko and has earlier served as President and CEO of Anini Vista Advisors, an advisory and consulting firm. Denson is a ...
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News briefsColumbia Sportswear has new President for Sorel brand
Columbia Sportswear Company has announced a new President for its Sorel brand. Cory Long will be joining the company in December 2023. Source: Columbia Sportswear Cory Long, new President of Sorel Long is a veteran of the footwear and apparel industry, most recently serving as Global ...
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News briefsMarks & Spencer expands its online roster of sports brands
British retailer Marks & Spencer (M&S) has added an extensive mix of womenswear products from Adidas and Sweaty Betty to The Sports Edit online platform, in line with its strategy of enhancing its Sportswear category. This latest addition brings the total number of third-party sportswear brands available on M&S.com to ...
