Consumer insights from the sporting goods industry – Page 24
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Article
The 2018/19 ski season was this millennium’s best
The numbers for the 2019/20 snow sports season are not in yet, but it was not good apparently, partly because it was cut short by the coronavirus epidemic. However, the 2018/19 season was the best in 20 years or more in terms of visits to the ski resorts, according to ...
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Article
Sporting goods suppliers face long-term coronavirus effects
The current coronavirus pandemic is having a major impact on the suppliers of sporting goods, particularly in terms of orders, material shortages and cash. Reports from China, Vietnam, Cambodia, Indonesia, Bangladesh, Myanmar and other major sources indicate that many of them are resorting to massive layoffs or facing labor shortages ...
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ArticleMcKinsey analyzes Covid-19 with WFSGI
After conducting consumer research and interviews with more than 25 industry players in the apparel and sports markets, McKinsey & Co. has made a series of interesting recommendations for best-practice actions that sporting goods companies can take to navigate through the current Covid-19 pandemic. They were presented in a webinar ...
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News briefs
Kurt Salmon publishes study on online stores
Kurt Salmon, the consulting company that is part of Accenture Strategy (KSA), conducted a study covering more than 70 online stores in the fashion, sporting goods and premium segment in Germany. Most online retailers are facing problems with significant delivery delays due to the current corona crisis and are hesitating ...
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News briefs
Apparel brands may lose 20% of their value
The brand value of the world’s 500 biggest companies might lose up to an estimated $1 trillion as a result of the coronavirus crisis, according the “Brand Finance Global 500 2020” survey. Brand Finance, whose surveys aim at creating a link between marketing and finance, also conducted a Covid-19 impact ...
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Article
Fesi surveys the effect of Covid-19 on the industry
The Federation of the European Sporting Goods Industry (Fesi) has surveyed its members to determine the extent of the Covid-19 pandemic’s effects on them and the sporting goods industry. In short, it has found that the pandemic has cut revenues considerably and that e-commerce, while more important than ever, has ...
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Article
Spaniards project a recovery in March 2021
According to a recent survey of 1,187 Spanish industry professionals conducted by CMDsport, the general sense in the national sporting goods industry is that the market will return to its pre-crisis level sometime between September 2020 and March 2021. But uncertainty reigns. The projections listed in the questionnaire ran from ...
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ArticleSurvey estimates €3.1bn loss in industry revenues in France
According to a survey among its members by Union Sport & Cycle, the French sporting goods and cycling industry association, the Covid-19 pandemic has so far led to losses of €3.1 billion and to the layoff of 50,000 employees across the supply chain in the industry at large. More than ...
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News briefs
Vietnam will likely meet its export target
The Vietnam Leather and Footwear Association (Lefaso) announced in early February that the domestic footwear industry was likely to reach its export target of $24 billion this year, as a result of the U.S.-China trade war and the related shift in sourcing. According to reports in Vietnam Plus, Lefaso forecast ...
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Article
Global recession expected, hopefully short-lived
While the consumption of non-essential items like sporting goods is declining in Europe, the U.S. and some other parts of the world hit by the coronavirus pandemic, store traffic is picking up in China after having fallen by as much as 80 percent at the peak of the outbreak, according ...
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ArticleMany factors at the root of the Norwegian problem
Recent consequences of climate change aside, Norways’ two major competitors in the sporting goods market, Gresvig and XXL (see the related articles in this issue), have been caught in a “perfect storm” of troublesome factors, according to two experts: Trond Hansen, CEO of the Norwegian sporting goods industry association, Sportsbransjen, ...
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Article
Swedish and Finnish retailers were better off
According to preliminary figures, retail sales of sporting goods declined more or less by 0.7 percent in Sweden and by 0.3 percent in 2019, compared with a drop of 3.5 percent in Norway.
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Article
Warm winter kills the demand for sporting goods in Russia
Sales of goods for winter sports have shrunk by 22 percent in the European part of Russia during the current autumn/winter season, according to research conducted by a Russian online marketplace, Avito.
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News briefs
UA reassessing its wholesale and direct-to-consumer strategy in Russia
Under Armour is reassessing its wholesale and direct-to-consumer strategy in Russia, where it intends to be an active player, following the liquidation of Vostokinvest, with which it signed a non-exclusive distribution and franchising agreement in 2017. By the end of 2018, the company had opened 16 Under Armour stores in ...
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News briefs
According to an annual report from Observatorio Cetelem, sporting goods...
According to an annual report from Observatorio Cetelem, sporting goods emerged as the Spanish sector with the most total customers and the greatest percentage growth in 2019. All sectors but one (leisure items) saw growth last year, but the percentage of Spanish consumers purchasing sporting goods climbed seven points to ...
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ArticleIspo Group activates end consumers
With the third Sports Week scheduled to take place from Saturday, Jan 25, to Saturday, Feb 1, 2020, the Ispo Group is again organizing a series of activities and events in Munich and the surrounding area in connection with this year’s Ispo Munich trade show. In keeping with the motto ...
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ArticleThe ski market is apparently growing in the long term
Manufacturers’ deliveries of skis, boots and bindings to the trade grew for the third year in a row during the winter 2018/19 season, according to an annual study recently released by the Federation of the European Sporting Goods Industry (Fesi). Some analysts expect the trend to continue to be positive ...
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News briefs
A Pinterest 100 report has revealed that customers will emphasize...
A Pinterest 100 report has revealed that customers will emphasize environmentally friendly products and '90s designs in 2020. The report compared search queries on its platform from August 2017 to July 2018 with queries from August 2018 to July 2019 and from the data predicts the 100 trends that should ...
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News briefs
Swiss import duties on various consumer goods could be abolished...
Swiss import duties on various consumer goods could be abolished in the future. If Parliament gives its approval, the plan will come into force in 2022. The abolition of tariffs on a number of industrial products, including bicycles, clothing and health products as well as some raw materials and semi-finished ...
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News briefs
Decathlon has again come in first in an annual ranking...
Decathlon has again come in first in an annual ranking of the world’s 500 largest retailers in any sector compiled by OC&C Strategy Consultants. The French-based sporting goods retailers has placed in the top 10 every year since the first edition of the index. Second and third place went to ...
