Consumer insights from the sporting goods industry – Page 21
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Article
Sports & outdoor retail rose by 7.2% in the U.K. in 2020
Sports and outdoor retailers survived the Covid-19 pandemic in the U.K. last year. Spending on their products rose by 7.2 percent, according to Barclaycard, which noted in particular the boom in home fitness while gyms were closed. Home improvement items and furniture scored similar increases. In contrast, general clothing contracted ...
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News briefs
Marker Dalbello Völkl outperformed the market
While the global ski market fell by an estimated 25 percent to around 3.5 million pairs in terms of deliveries to the trade, according to industry insiders, Marker Dalbello Völkl celebrated the best year in the company’s history in 2019, according to its chief executive, Christoph Bronder. With the support ...
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ArticleSpanish campaign promotes sport as a study projects fewer jobs and higher healthcare costs
An association called España se Mueve – along with the High Sports Council, the autonomous community of Madrid and the Madrid city hall – has launched a campaign to help the Spanish sports sector weather the Covid-19 storm and promote sport among the populace for the sake of public health. ...
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News briefs
European bike sales to jump by 47% by 2030
A new forecast from CIE (Cycling Industries Europe), Conebi (Confederation of the European Bicycle Industry) and ECF (European Cyclists’ Federation), three industry groups based in Brussels, has predicted that Europeans will buy an extra 10 million bicycles per year by 2030. This would represent an increase of 47 percent as ...
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News briefs
U.K. still hungry for golf, despite Coronavirus
The provisional results of a review by Sports Marketing Surveys (SMS) of 80 golf courses in the U.K. suggest that rounds played in England, Scotland and Wales during October were up by 65 percent year-on-year. The research firm, which covers some 200 golf courses in the region, will be releasing ...
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Article
Fesi publishes a Covid survey ahead of a conference in Brussels
The European Commission was scheduled to organize a major conference on Nov. 17 about the recovery of the sports sector after the coronavirus crisis. The Federation of the European Sporting Goods Industry (Fesi) said it hopes that its recommendations have been taken into account. It considers that sport and physical ...
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Article
Online retail for sporting goods grows above average in Switzerland
The latest edition of the Distance Selling Monitor for Switzerland - a monthly survey of 113 online retailers in Switzerland carried out by GfK in cooperation with the Swiss Post Office and the Swiss Retail Association - reports continued high online sales for the third quarter of 2020, although brick-and-mortar ...
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News briefs
Brands and values in Italy's Serie A technical sponsorship deals
The technical sponsorship market in Serie A, the top tier of the Italian football league, is worth a combined €118.6 million, according to an assessment by Sporteconomy.it. The figure, which does not include commercial sponsorships, was calculated based on the deals between the different Serie A clubs and the nine ...
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News briefs
Cambodia’s bike exports reach 1.5 million units
During the first three quarters of the year, Cambodia exported a total of 1.5 million bicycles, worth nearly $400 million, according to the latest figures from the country’s Ministry of Commerce and as reported by the Khmer Times. More than half were shipped to the European Union (EU), with 360,000 ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
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News briefs
Physical activity helps prevent coronavirus-related hospitalization, new study suggests
Exercise has long been known to boost the immune system. A new study focusing specifically on Covid-19 has now found that maximal aerobic and cardiac capacity helps prevent hospitalization in Covid-19 cases. The study, published in Mayo Clinic Proceedings on Oct. 10, is entitled “Maximal Exercise Capacity is Inversely Related ...
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AnalysisAnalysis: The world’s major sports retailers
This exclusive, yearly statistic shows the revenue development of the 50 largest sports retailers between 2018 and 2019. This is exclusive data and analysis for Professional Members.
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Article
GfK: Contrasting consumer sentiment across Europe
The second wave of the Covid-19 is beginning to stifle the previously expected recovery of the European economy, particularly for the consumption of non-essential products and services. Fortunately, it has not yet led to the retail lockdowns of the first wave in the spring – except in Wales and the ...
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News briefs
Hybrid fabrics are growing fast
The hybrid fabrics market is expected to reach $418 million by 2027, representing a 9 percent CAGR (compound annual growth rate) growth from 2020 to 2027, according to a new study by Allied Market Research. The growth will be primarily driven by the increasing success of lightweight fabrics, a surge ...
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Article
WFSGI’s monthly Covid-19 survey shows rising pessimism
The World Federation of the Sporting Goods Industry (WFSGI) has released the results of the September edition of its WFSGI Covid-19 Impact Survey, a monthly report conducted among manufacturers as well as retailers and brands across the sporting goods sector to explore the effects of the pandemic on their businesses. ...
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Article
Babolat hopes to capitalize on the recovery of racquet sports
Like some other outdoor sports, tennis has enjoyed a recovery from the effects of the Covid-19 pandemic of this past spring, as players can easily respect social distancing rules in the tennis courts. In the first half of this year, Babolat, the world leader for tennis racquets, came 20 percent ...
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ArticleSchöffel: Germans are cautiously looking forward to winter sports
As Germany comes right after the U.S. in terms of the number of skiers, with an estimated 14.6 million practicing the sport, snow sports specialists are wondering whether Germans are going to go on a ski vacation this year, in spite of Covid-19. The question mark will probably remain for ...
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News briefs
Including Skechers, the casual shoe market grew by 6.0% in 2019
In spite of strong competition from the athletic footwear brands in the disputed territory of lifestyle sneakers, the branded casual footwear market grew by 6.0 percent in terms of invoiced dollars to an estimated level of $20.8 billion in 2019, according to a study conducted by Shoe Intelligence in collaboration ...
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News briefs
Big e-commerce growth holding up in Switzerland
Online retailing for sporting goods and other products continued to grow in Switzerland after the Covid-related spring quarantines, and the same has been happening elsewhere, to judge from recent reports. What’s more, e-commerce is widely expected to be very strong in the pre-Christmas period through events like Singles Day, Black ...
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Article
Covid boosted online sales of sports goods in Spain
A survey that IAB Spain and Elogia conducted online in June of this year suggests that 15 percent of Spanish e-commerce consumers, aged 16 to 70, purchased sporting goods during the coronavirus quarantines. Streaming services also drew 15 percent. The product of choice, however, was food (48%), followed by household ...
