Consumer insights from the sporting goods industry – Page 23
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News briefs
Sporting goods sales fell by 19% in the first half in France
According to the Observatoire de l’Union Sport & Cycle, sporting goods sales at multi-sport retailers in France suffered a year-on-year decline of 18.7 percent in the first half of 2020, with the worst drop (22%) occurring in footwear and apparel. March and April were the darkest months, with sales down ...
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News briefs
On partners with consumer electronics company on running kit
On Running and the Danish consumer electronics company Bang & Olufsen have jointly released a running kit, combining the Swiss sporting goods company’s Cloudboom shoe with a limited edition of Bang & Olufsen’s first wireless earphones, the Beoplay E8 Sport On Edition. The Beoplay earphones are made of rubber, textured ...
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ArticleMcKinsey looks at the “new normal”
Experts from McKinsey & Co. made some recommendations to sports brands and retailers on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic at two webinars hosted by the World Federation of the Sporting Goods Industry (WFSGI) at different times of the ...
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Article
WFSGI’s latest monthly survey shows new corona-related trends
The World Federation of the Sporting Goods Industry (WFSGI) has noted a slight improvement in the supply/demand balance for sporting goods products as the number of sporting goods manufacturers facing a decrease in demand because of the coronavirus pandemic has dropped in all the regions of the world except in ...
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ArticleNPD measures the impact of Covid-19 in Europe and China
The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...
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Article
Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
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News briefs
French sport specialist retailers’ sales drop by 21%, but online sales are up 85%
According to a recent panel survey by the French federation of specialist retailers (Procos), specialist retailers across all sectors in the country suffered a 31.8 percent sales decline in the first half of the year as compared with the same period in 2019, but their online sales grew by 50 ...
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News briefs
Progress in textiles sustainability is steady but slow, Textile Exchange says
Global fiber production attained around 110 million meters in 2019, representing a 30 percent increase over the past 10 years, and is expected to rise by another 30 percent to 146 million meters in 2030 if the current trend continues. According to the latest “Preferred Fiber & Materials Market Report” ...
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News briefs
Decathlon Germany passes on VAT cuts directly to consumers
In view of the decision by the German government to reduce the value-added tax from 19 to 16 percent for certain products and from 7 to 5 percent for others from July 1, the sporting goods retailer and manufacturer Decathlon Germany declared that it will pass on the tax benefits ...
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ArticleNew runners have emerged from the pandemic
According to a recent study by Asics, the Japanese sportswear brand, the coronavirus crisis has revealed a new-found love for running all over the world. More importantly, most runners are now planning to maintain their new exercise routine in the future. In an encouraging sign, nearly three-quarters (73% globally) said ...
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News briefs
The Swiss love sports
According to a new study by the Federal Office of Sport, the number of Swiss residents aged 15 or older who never participate in physical activity is down to 16 percent, one of the lowest percentages in Europe. Only Finland and Sweden can boast a better performance, with rates of ...
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News briefs
Madrid to cover half the cost of a bicycle
To relieve its public transport and roads – and prepare for a post-Covid-19 world – the autonomous community of Madrid is offering to cover half the cost of a scooter, bicycle, moped or electric motorcycle for its inhabitants. Bicycles may cost up to €500, mopeds up to €600 and motorcycles ...
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News briefs
Italy registers booming bike sales
Bicycle sales in Italy have jumped by 60 percent since bicycle shops reopened after the lockdown on May 6, as compared to the same period of 2019. According to data released on June 9 by Ancma (Associazione Nazionale Ciclo Motociclo Accessori), the sector’s trade association, Italians bought 540,000 units in ...
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Article
Covid-19 was still an issue in May, according to WFSGI’s monthly survey
(Updated and expanded) Many factories have re-opened on a large scale, after a period in which half of the industry was confronted with the closure of the suppliers’ facilities, but the supply chain has not yet adjusted to the effects of the recent retail lockdowns in many parts of the ...
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Trend ReportsWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption, and WGSN has set out to predict what consumers will be looking for in the next couple of years.
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News briefs
Intersport Germany publishes another report on buying behavior in times of the coronavirus
Intersport Germany recently published an interesting report on buying behavior in the midst of the coronavirus crisis. The German sporting goods retail chain has now published a second one, again based on a survey of 300 consumers. In this report, 51 percent of respondents indicated that they had discovered or ...
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News briefs
Wearables surge despite supply problems
The Covid-19 pandemic has boosted demand for wearable devices to the point of restraining the supply of their components, some of which are common to smartphones and computers, but the biggest sports-specific brand, Fitbit, did not take advantage of this trend. Drawing from the Worldwide Quarterly Wearable Device Tracker set ...
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ArticleIspo measures the pandemic’s effects on sports retail
Ispo has released the results of a survey it launched on April 9 to determine the effects of the pandemic on European sports and outdoor retailers. Among other interesting points, the survey indicated that Covid-19 began to strike their businesses early, that many resorted to home deliveries and the internet ...
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News briefs
Giant’s Q1 results are hit by the pandemic
Giant saw its revenues in the first quarter decline by 9.3 percent on an annualized basis to $444.5 million. The net income before taxes dropped by 16.9 percent to $27.4 million. Sales of e-bikes and traditional bikes in many European countries were hit by strict shutdowns in connection with the ...
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News briefs
Intersport Germany publishes report on buying behavior in times of the coronavirus
Intersport Germany recently published an interesting report on buying behavior in the midst of the coronavirus crisis, based on a survey of 300 consumers. According to it, 41 percent of the respondents were exercising more during their confinement than before the lockdown. However, not all the consumers that were exercising ...
