Consumer insights from the sporting goods industry – Page 20
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News briefs
AliExpress rewards consumers for Le Club Paris 2024 challenges
Until the Paris 2024 Olympic and Paralympic Games, Le Club Paris 2024 is offering its own members the opportunity to participate in fun challenges and to earn points that enable them to enter prize draws and enjoy exclusive rewards - such as participating in special experiences with Olympic and Paralympic ...
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Article
French ski industry in critical state
The French sporting goods industry association, Union Sport & Cycle (USC), plans to ask the French government for a specific aid package for the country’s ski sector, whose total losses for the current season are estimated at about €1 billion - without including those of the skilift and cable car ...
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News briefs
Sports sales boom in Norway continues over the internet
The Norwegian sporting goods market, which grew by 7 percent last year across the major retail chains, continues to be very buoyant, especially over the internet, as noted by Sportsbransjen, the country’s sporting goods industry association. According to Klarna, the Swedish fintech company, online sales of sports and leisure products ...
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News briefs
Strong start of the year in Norway and Finland
According to Virken, the general retail trade increased by 9.2 percent in Norway in January, as compared to the same month a year ago, despite the closure of some shops and malls for one week, rising by 54.3 percent online and by 6.4 percent offline. The sporting goods sector had ...
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News briefs
The Danish sports market drops by 9.1%
In contrast with the previously reported consumption trends in Norway, the sporting goods market did not go well in Denmark last year, like in the major Western European countries. Dealers of sporting goods and camping equipment saw their sales contract by 9.1 percent, according to Statistics Denmark. Shoe and apparel ...
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News briefs
Boom in pandemic running in N. Ireland and U.K., survey says
Macmillan Cancer Support, a London-based charity, estimates that eight percent of Northern Ireland’s population, or some 116,000 people, have taken up running to preserve their health since the Covid pandemic lockdowns began last March. About seven percent have taken up meditation or yoga. The youth in the U.K. has proven ...
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ArticleThe Norwegian market grew by over 7% in 2020
Norway has the highest per capita consumption for sporting goods in Europe, and it grew strongly last year – in spite or because of the coronavirus epidemic – in contrast with an overall sales decline estimated at around 10 percent in the five major European countries. One main reason was ...
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News briefs
Galvin Green reports surge in interest from young golfers
Galvin Green, the Swedish brand specializing in the design and supply of high-performance clothing for golfers, says it has experienced a rising interest from younger golfers among its customers over the past year. According to data reported in Golfbusinessnews, the number of younger golfers aged 18-25 buying Galvin Green products ...
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Article
Soft anti-Covid restrictions boost sales of winter sports items in Russia
After a slump in sales at the beginning of the current autumn/winter season, sales of products for winter sports in Russia have proven to be strong in January and February thanks to abundant snow and weak quarantine restrictions, allowing all ski facilities to continue to operate in contrast with ...
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News briefs
Athlete social advocacy grows as a key marketing trend, Nielsen report suggests
A recent report by Nielsen, titled The Changing Value of Sponsorship : 2021 Sports Marketing Trends, suggests that the sponsor media value generated by athlete advocacy posts on social media could reach $1.2 billion by 2023. According to the study, 95 percent of the athletes who have more than five ...
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News briefsWomen’s sneakers are booming on StockX
StockX has released a report on the resale market’s evolution since the company’s founding, in February 2016. Men’s sneakers continue to dominate resales, but the resale of women’s sneakers has been growing at a faster rate, having multiplied by a factor of 1,500 since the start. StockX says it now ...
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ArticleNPD: The European market fell by 10% in 2020, with running down 3%
We apologize for a mistake made in an article yesterday about the running market in Germany and the four other major European countries. We run the article here again with a different first paragraph: According to NPD, the total European market for athletic footwear and apparel suffered an overall decline ...
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Article
Lululemon establishes a Global Wellbeing Index
Lululemon has released its first Global Wellbeing Report, a survey that benchmarks the state of wellbeing worldwide with an inaugural Global Wellbeing Index. Lululemon commissioned an online survey managed by Edelman Data & Intelligence. The survey was conducted between Nov. 13 and Dec. 1, 2020 in ten countries, including Canada, ...
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News briefs
Golf is thriving in the U.K. despite Covid restrictions
Sports Marketing Surveys (SMS) reports that somehow in the age of Covid-19 and despite the course closures in November, rounds of golf played in the U.K. during the fourth quarter of 2020 were up year-on-year by 41 percent. They were already up in the third quarter by 59 percent. The ...
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News briefs
DBK: Sporting goods consumption fell by 18.3% in Spain last year
According to a report from the Observatorio Sectorial DBK – part of the “smart data company” Informa, a subsidiary of CESCE – the pandemic’s boost to home fitness has limited by 18.3 percent last year’s drop in sporting goods retail sales in Spain. The drop, which was apparently higher than ...
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ArticleMcKinsey + WFSGI: Winners and losers in a market that fell by 7% in 2020
Performing better than general apparel and other consumer goods sectors, the global sporting goods market declined by around 7 percent to around €285 million in 2020 because of the Covid-19 pandemic, according to a preliminary estimate made by McKinsey & Co. in a webinar hosted by the World Federation of ...
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Article
Grim indicators from GfK for the U.K.
British consumption registered a small uptick in December, especially in the distressed clothing sector, although online sales were reportedly not as buoyant as expected. However, the U.K.’s official exit from the European Union on Dec. 31 and a new extended coronavirus lockdown have apparently created a “perfect storm” that contributed ...
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News briefs
Stream Hatchet reports on streaming and e-sports
Stream Hatchet – the data analytics arm for streaming and gaming of the Canadian company Engine Media – has released its industry trend report for 2020. Like home fitness, e-sports appears to have gotten a big boost from the Covid-19 pandemic. According to Stream Hatchet’s CEO, Eduard Montserrat, “video games ...
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News briefs
Sports retailers scored better than other specialty retailers in France
Going through two Covid-related lockdowns, French specialty retailers saw their sales decline on average by 18 percent in 2020, although their online turnover jumped by 80 percent for the year, including a growth of 85 percent in December, according to their trade association, Procos. Shoe retailers suffered the biggest losses ...
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AnalysisAnalysis: Sporting goods industry stocks surged by 32% in Covid year
This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.
