Consumer insights from the sporting goods industry – Page 22
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ArticleNike is the most marketed brand in sports
Nike, which sponsors over 11,000 athletes and sports organizations around the world, is at the top of SportsPro’s inaugural list of the World’s 50 Most Marketed Brands in the sports sector. It is followed, in order, by Emirates Airlines, Adidas, Monster Energy and Red Bull. The next sportswear brand on ...
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News briefs
Covid has affected the sports industry badly
The sports industry, intended as the organization of sports events and related betting and licensing activities, is estimated to have lost between 30 and 40 percent of its revenues because of the Covid-19 pandemic, based on a study conducted by PriceWaterhouseCoopers (PWC), and its recovery will be slow. A survey ...
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News briefs
Ongoing growth for wearable devices
Despite the Covid-19 pandemic, which created bottlenecks along the supply chain, the global wearables market is expected to grow by 14.5 percent to 396.0 million units in 2020 in terms of deliveries, and to continue to increase at a compound average annual rate (CAGR) of 12.4 percent through 2024, according ...
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News briefs
Smith moves its consumer & dealer services division to Portland
Smith Optics has transferred its consumer & dealer services division to its headquarters in Portland, where it will join the product, marketing and sales departments. The division was previously located at Smith’s Utah-based manufacturing facility. The Portland team will include account managers coming from Utah and new hires such as ...
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ArticleFischer lays off 150 workers, sees possible recovery
Like Rossignol, which has just announced the elimination of 95 jobs, Fischer Sports has decided to lay off 150 workers at its Ukrainian ski factory following a drop of about 25 percent in pre-orders for the coming autumn/winter season, although the management is cautiously optimistic about the near-term future. There ...
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Article
WFSGI: The industry is not yet at the end of the tunnel
The sporting goods industry continues to be affected by the coronavirus crisis, particularly at the manufacturing end of the supply chain, judging from the August edition of the Covid-19 Impact Survey conducted by the World Federation of the Sporting Goods Industry (WFSGI). Manufacturers reported decreases in demand of 13 percent ...
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ArticleGym closings spur the demand for sporting goods in Russia
Consumer demand for sporting goods on the Russian market has been seen growing because 37 percent of the gyms in the country are still not allowed to resume operations, based on research conducted by Evotor. Quite a few gyms have been shut down for good, as their owners had not ...
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News briefsArc’teryx launches virtual product advisor for consumers
If consumers can’t make it to a store, but have questions about Arc’teryx’ new product line for the autumn, they can now make an appointment online with the new Virtual Advisor. The Canadian brand claims that the 30-minute appointments, which are available worldwide but currently only in English, will help ...
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ArticleNPD: The global sports market grew by 5% in 2019
A rise of 9 percent in retail sales of bicycles and accessories drove the growth of the global sporting goods market in 2019, according to the NPD Group. The consumption of sports shoes slowed down to 6 percent, compared with an estimated increase of 9 percent in 2018. Both apparel ...
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ArticleCycling has defied the Covid-19 crisis in Germany
In its latest “sentiment barometer” for the first half of 2020, the German Bicycle Industry Association (Zweirad-Industrie-Verband e.V.; ZIV) comes to the conclusion that bicycles and e-bikes have been among the winners during the coronavirus crisis in Germany, while many other industries have suffered as a result of the global ...
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Article
Strong growth in Norway
Norway’s major sports retail chains recorded a particularly strong increase of 17.7 percent in the second quarter of 2020 as compared to the year-ago period, despite the Covid-19 pandemic, according to the country’s well-informed sporting goods industry association, Sportsbransjen. Their online sales went up at higher rates. Norway is already ...
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News briefs
Outdoor and athletic shoes run at a similar pace
The global market for rugged outdoor footwear grew at about the same rate as the athletic footwear market in 2019. However, it would have risen by only 4.7 percent without the ongoing strong progress of Hoka One One, driven by its diversification from trail running into road running. Double-digit increases ...
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News briefs
Wolverine adopts First Insight's consumer analytics
Wolverine Worldwide has announced a strategic partnership with First Insight under which it will deploy its Voice of the Customer predictive analytics solution across its portfolio of 12 brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. The deal follows a successful test conducted by Hush Puppies in different regions ...
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AnalysisMarket Analysis: The global athletic shoe market
The global market for athletic footwear enjoyed solid growth of 6.7 percent at the wholesale level last year, reaching a level of $70.9 billion, according to an annual analysis by Sporting Goods Intelligence of the major sports brands’ performance in this segment. It would have risen a little more without ...
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News briefs
E-bike sales in Europe are expected to more than double
Sales of e-bikes in Europe grew by 23 percent in 2019, and exceeded for the first time the milestone of 3 million units sold annually. E-bike sales accounted for 17 percent of total bicycle sales last year. These figures were recently announced by the Confederation of the European Bicycle Industry ...
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ArticleState aid further improves demand for sporting goods in Russia
According to a Moscow-based think tank, Romir, Russian households have spent a significant portion of their state aid for Covid-19 relief on sporting goods. The demand for sporting goods in Russia skyrocketed with the end of the country’s retail lockdown, Romir said. Overall sales were up by a factor of ...
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News briefs
Intersport’s sales fell by 20% in the first half
Steve Evers, chief executive of Intersport International Corp. (IIC), tells us that the majority of the national Intersport operations are doing well at this time, with an “excellent” sales development on a same-store basis across Europe after the reopening of the stores. With a drop of around 20 percent in ...
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News briefs
A virtual Fibo show for professionals and consumers
This year’s Fibo will be an entirely virtual-event, staged on Oct. 1-3 on two different websites for professionals and consumers. Professionals are being invited to the world’s largest fitness and wellness trade show on FIBO@business, including an online edition of the European Health & Fitness Forum and other international conventions ...
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News briefs
Conference Board: Big drop in global consumer confidence
Global consumer confidence fell at a record pace between April and June because of the Covid-19 pandemic according to the Conference Board. Its consumer attitudes index plunged from a solid optimistic 106 at the beginning of the year to a pessimistic 92 (anything above 100 is considered positive). The market ...
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ArticleSwiss sports retailers predict a 10% sales drop this year
Excluding bikes, which are becoming more popular in the country, the Swiss sporting goods market achieved modest growth of 1.4 percent in 2019 in comparison to the previous year, according to the Swiss Association of Sports Retailers (Asmas), which compiled the figures in collaboration with the GfK market research institute. ...
