Consumer insights from the sporting goods industry – Page 22
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News briefs
Hybrid fabrics are growing fast
The hybrid fabrics market is expected to reach $418 million by 2027, representing a 9 percent CAGR (compound annual growth rate) growth from 2020 to 2027, according to a new study by Allied Market Research. The growth will be primarily driven by the increasing success of lightweight fabrics, a surge ...
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Article
WFSGI’s monthly Covid-19 survey shows rising pessimism
The World Federation of the Sporting Goods Industry (WFSGI) has released the results of the September edition of its WFSGI Covid-19 Impact Survey, a monthly report conducted among manufacturers as well as retailers and brands across the sporting goods sector to explore the effects of the pandemic on their businesses. ...
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Article
Babolat hopes to capitalize on the recovery of racquet sports
Like some other outdoor sports, tennis has enjoyed a recovery from the effects of the Covid-19 pandemic of this past spring, as players can easily respect social distancing rules in the tennis courts. In the first half of this year, Babolat, the world leader for tennis racquets, came 20 percent ...
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ArticleSchöffel: Germans are cautiously looking forward to winter sports
As Germany comes right after the U.S. in terms of the number of skiers, with an estimated 14.6 million practicing the sport, snow sports specialists are wondering whether Germans are going to go on a ski vacation this year, in spite of Covid-19. The question mark will probably remain for ...
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News briefs
Including Skechers, the casual shoe market grew by 6.0% in 2019
In spite of strong competition from the athletic footwear brands in the disputed territory of lifestyle sneakers, the branded casual footwear market grew by 6.0 percent in terms of invoiced dollars to an estimated level of $20.8 billion in 2019, according to a study conducted by Shoe Intelligence in collaboration ...
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News briefs
Big e-commerce growth holding up in Switzerland
Online retailing for sporting goods and other products continued to grow in Switzerland after the Covid-related spring quarantines, and the same has been happening elsewhere, to judge from recent reports. What’s more, e-commerce is widely expected to be very strong in the pre-Christmas period through events like Singles Day, Black ...
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Article
Covid boosted online sales of sports goods in Spain
A survey that IAB Spain and Elogia conducted online in June of this year suggests that 15 percent of Spanish e-commerce consumers, aged 16 to 70, purchased sporting goods during the coronavirus quarantines. Streaming services also drew 15 percent. The product of choice, however, was food (48%), followed by household ...
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ArticleNike is the most marketed brand in sports
Nike, which sponsors over 11,000 athletes and sports organizations around the world, is at the top of SportsPro’s inaugural list of the World’s 50 Most Marketed Brands in the sports sector. It is followed, in order, by Emirates Airlines, Adidas, Monster Energy and Red Bull. The next sportswear brand on ...
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News briefs
Covid has affected the sports industry badly
The sports industry, intended as the organization of sports events and related betting and licensing activities, is estimated to have lost between 30 and 40 percent of its revenues because of the Covid-19 pandemic, based on a study conducted by PriceWaterhouseCoopers (PWC), and its recovery will be slow. A survey ...
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News briefs
Ongoing growth for wearable devices
Despite the Covid-19 pandemic, which created bottlenecks along the supply chain, the global wearables market is expected to grow by 14.5 percent to 396.0 million units in 2020 in terms of deliveries, and to continue to increase at a compound average annual rate (CAGR) of 12.4 percent through 2024, according ...
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News briefs
Smith moves its consumer & dealer services division to Portland
Smith Optics has transferred its consumer & dealer services division to its headquarters in Portland, where it will join the product, marketing and sales departments. The division was previously located at Smith’s Utah-based manufacturing facility. The Portland team will include account managers coming from Utah and new hires such as ...
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ArticleFischer lays off 150 workers, sees possible recovery
Like Rossignol, which has just announced the elimination of 95 jobs, Fischer Sports has decided to lay off 150 workers at its Ukrainian ski factory following a drop of about 25 percent in pre-orders for the coming autumn/winter season, although the management is cautiously optimistic about the near-term future. There ...
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Article
WFSGI: The industry is not yet at the end of the tunnel
The sporting goods industry continues to be affected by the coronavirus crisis, particularly at the manufacturing end of the supply chain, judging from the August edition of the Covid-19 Impact Survey conducted by the World Federation of the Sporting Goods Industry (WFSGI). Manufacturers reported decreases in demand of 13 percent ...
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ArticleGym closings spur the demand for sporting goods in Russia
Consumer demand for sporting goods on the Russian market has been seen growing because 37 percent of the gyms in the country are still not allowed to resume operations, based on research conducted by Evotor. Quite a few gyms have been shut down for good, as their owners had not ...
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News briefsArc’teryx launches virtual product advisor for consumers
If consumers can’t make it to a store, but have questions about Arc’teryx’ new product line for the autumn, they can now make an appointment online with the new Virtual Advisor. The Canadian brand claims that the 30-minute appointments, which are available worldwide but currently only in English, will help ...
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ArticleNPD: The global sports market grew by 5% in 2019
A rise of 9 percent in retail sales of bicycles and accessories drove the growth of the global sporting goods market in 2019, according to the NPD Group. The consumption of sports shoes slowed down to 6 percent, compared with an estimated increase of 9 percent in 2018. Both apparel ...
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ArticleCycling has defied the Covid-19 crisis in Germany
In its latest “sentiment barometer” for the first half of 2020, the German Bicycle Industry Association (Zweirad-Industrie-Verband e.V.; ZIV) comes to the conclusion that bicycles and e-bikes have been among the winners during the coronavirus crisis in Germany, while many other industries have suffered as a result of the global ...
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Article
Strong growth in Norway
Norway’s major sports retail chains recorded a particularly strong increase of 17.7 percent in the second quarter of 2020 as compared to the year-ago period, despite the Covid-19 pandemic, according to the country’s well-informed sporting goods industry association, Sportsbransjen. Their online sales went up at higher rates. Norway is already ...
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News briefs
Outdoor and athletic shoes run at a similar pace
The global market for rugged outdoor footwear grew at about the same rate as the athletic footwear market in 2019. However, it would have risen by only 4.7 percent without the ongoing strong progress of Hoka One One, driven by its diversification from trail running into road running. Double-digit increases ...
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News briefs
Wolverine adopts First Insight's consumer analytics
Wolverine Worldwide has announced a strategic partnership with First Insight under which it will deploy its Voice of the Customer predictive analytics solution across its portfolio of 12 brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. The deal follows a successful test conducted by Hush Puppies in different regions ...
