Consumer insights from the sporting goods industry – Page 25
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Short stops
Sales jumped by 16.5 percent at Helly Hansen in the...
Sales jumped by 16.5 percent at Helly Hansen in the third quarter, reaching a level of $211.7 million, said its new parent company, Canadian Tire Corp.
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Article
The South Korean market is down by 5%
Many foreign outdoor brands, led by those from Japanese, have reported worsening market conditions lately in South Korea, the seventh-biggest sporting goods market in the world. Dong Chil Kwon, head of Treksta and a former chairman of the local outdoor industry association, predicts that the Korean outdoor market will drop ...
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Article
The Russian market is apparently rising
Russian consumers have been purchasing sporting goods more frequently in the last few months, basically opting for more expensive options than a year ago, according to certain findings from a market study that have been released by a government agency, Platform OFD. The agency estimated that it rose by 15 ...
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News briefs
With an eye to both its direct-to-consumer and retail channels,...
With an eye to both its direct-to-consumer and retail channels, Rossignol Group North America has overhauled its management for apparel and retail operations in the U.S. and Canada. Devon Cruickshank, general manager and vice president of apparel, has relocated to the group's North American headquarters in Park City, Utah. He ...
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News briefs
After a redesign of its online store in May 2018,...
After a redesign of its online store in May 2018, Golfino, the golfwear specialist based in Hamburg, has been named this year’s best online store for golf in Germany by the German institute for service quality. The main feature of Golfino’s site is a new shopping system, which runs on ...
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News briefs
Brands like Canada Goose and Arc'teryx get a halo effect...
Brands like Canada Goose and Arc’teryx get a halo effect by promoting the Canadian manufacture of their products. According to a survey conducted by PricewaterhouseCoopers (PwC), there is significant demand for Canadian-made products abroad. The Canadian branch of the London-based “professional services network” surveyed 3,521 consumers in Australia, France, Germany, ...
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News briefs
Sports Marketing Surveys, the U.K.-based market-research firm, and The Bicycle...
Sports Marketing Surveys, the U.K.-based market-research firm, and The Bicycle Association (BA) of Great Britain, the national trade group, have begun releasing data from their current study of the cycling market in the U.K. Sales for the first half of 2019 were down by 4.8 percent in volume but by ...
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News briefs
Nike has made another acquisition to boost its consumer-direct initiative....
Nike has made another acquisition to boost its consumer-direct initiative. After taking over a data analytics firm, Zodiac, and a developer of body-scanning technology, Invertex, it has acquired Celect, an American company that uses artificial intelligence to analyze retail data and predict future consumer purchases and the related allocations of ...
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News briefs
Original Buff, the main entity of the Buff group, rounded...
Original Buff, the main entity of the Buff group, rounded off its most recent fiscal year, ended April 30, with sales of €38.4 million, up by 8 percent from 2017. The Barcelona-based group's consolidated sales, subsidiaries included, moved some six million units worldwide and brought in €48.5 million, up by ...
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News briefs
The European outdoor market fell by 1 percent in value...
The European outdoor market fell by 1 percent in value and by 0.5 percent in volume at the wholesale level in 2018, according to the European Outdoor Group, which gave a figure of €5.81 billion for the region. Sales declined in value by 0.9 percent in Germany but increased by ...
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News briefs
In 2021, online advertising will represent for the first time...
In 2021, online advertising will represent for the first time in history more than half of total ad spending. According to Zenith’s Advertising Expenditure Forecasts, web advertising will account for 52 percent of global ad spending, as compared to 44 percent in 2018 and a projected 47 percent in 2019. ...
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News briefs
The world's rugged outdoor footwear market rose by 6.8 percent...
The world’s rugged outdoor footwear market rose by 6.8 percent to €5.15 billion in 2018 in terms of dollars, according to an annual survey of key vendors conducted by the Outdoor Industry Compass in collaboration with Sporting Goods Intelligence. It rose by an estimated 6.1 percent in the U.S. and ...
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News briefs
Running event participation is declining. According to an international study...
Running event participation is declining. According to an international study by RunRepeat, participation peaked in 2016, with a total of 9.1 million race results. By 2018, it had fallen to 7.9 million results, for a drop of 13 percent. In the long term, however, between 1986 and 2018, race participation ...
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News briefs
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has...
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has announced that his company should be delivering packages with drones “within months.” Speaking at Re:Mars – the e-tail behemoth's conference on machine learning, automation, robotics and space, held on June 4-7 in Las Vegas – Wilke said that Amazon's latest ...
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News briefs
In France's mountain areas, the use of collective accommodation for...
In France’s mountain areas, the use of collective accommodation for tourists declined by 0.5 percent in the first quarter of the year as compared to the first quarter of 2018, according to data from France’s National Institute of Statistics and Economic Studies (INSEE), reported by sport-guide.com. The number of French ...
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News briefs
Based on a survey of more than 2,500 top managers...
Based on a survey of more than 2,500 top managers conducted by the Boston Consulting Group (BCG), Adidas is regarded as the 10th most innovative company in the world. Alphabet, parent company of Google, ranked first, followed by Amazon, Apple, Microsoft, Samsung, Netflix, IBM, Facebook and Tesla. Adidas 10th place ...
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News briefs
Global sports sponsorship is expected to grow by 4 percent...
Global sports sponsorship is expected to grow by 4 percent this year and to hit £35 billion (€40.5bn-$45.5bn), according to recent research by Two Circles. The experts of the London-based sports marketing agency said that growth is being registered despite concerns in Europe about marketing restrictions on gambling firms, which ...
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News briefs
The Swiss sporting goods market fell by 3.5 percent in...
The Swiss sporting goods market fell by 3.5 percent in 2018, according to GfK, after the small recovery that it had recorded in the previous year, but online sales went up by 30 percent. Sales of winter sports products fell by 12 percent because of unseasonable weather conditions in December ...
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News briefs
The major Chinese sports brands have issued preliminary figures indicating...
The major Chinese sports brands have issued preliminary figures indicating the market is not slowing down. Anta Sports Products said that sales under its own brand rose at a low-teen rate in the first quarter, while those of other branded products distributed or licensed in China went up by between ...
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News briefs
Shimano has opened a sort of testing ground for consumers...
Shimano has opened a sort of testing ground for consumers in Valkenburg, in the Limburg province of the Netherlands. The so-called Shimano Experience Centre offers a fishing lake, a 100-room hotel, a fitness center, a product showcase, conference rooms and a food court. It is open to the public seven ...
