Allyson Felix has launched Saysh, a new lifestyle brand for women. The news, which first broke on Time.com on June 23, comes two years after the American track and field sprinter’s publicized break-up with Nike over the treatment of pregnant athletes. In late 2018, Felix, who is today 35 years old, experienced pregnancy complications while expecting her first daughter, Camryn. In May 2019, Felix claimed that Nike sought to cut her deal by 70 percent following Camryn’s birth and refused to provide guarantees in case her level of performance declined in the months after her pregnancy. Felix split with Nike and went on to sign with Athleta, although Nike has since created a new maternity policy that provides additional protections for athletes. Felix, who has just qualified for her fifth Olympics, is one of the most decorated U.S. athletes in history. The first product of her new company, the Saysh One sneaker, is available for pre-order on Saysh’s website for $150. Athleta has partnered with Saysh to offer the shoe on its website. In the newborn company, the athlete will serve as president while her brother and co-founder, Wes Felix, will serve as Saysh’s CEO. The company has raised $3 million from a range of venture investors. Allyson Felix will be running in a Saysh track spike at the Tokyo Olympics later this summer.