Alo Yoga, a privately held yoga firm founded in 2007 and owned by Los Angeles-based Color Image Apparel, is reportedly exploring the securement of a major investment that would value the premium-priced apparel firm at $10 billion. The brand, whose name is an acronym for air, land and ocean, is considered a competitor of both Lululemon and Nike.
Investment bank Moelis has been tapped by Alo Yoga founders Danny Harris and Marco DeGeorge to explore options for the company, which counts Kendall Jenner, Taylor Swift, and Hailey Bieber as celebrity wearers of the brand’s $100+ pieces on social media.
