All Distribution articles
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News briefsThe German software behind Adidas warehouses
TUP, which also controls material flow at Zalando’s Lahr hub, now holds BITMi’s “Software Made in Germany” certificate.
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ArticleBleckmann enters Germany with a base in Lingen
One carve-out gives the Dutch 3PL an automated site, a trained workforce and a decade of contracted volume in Germany.
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News briefsPuma’s new French logistics hub sets a four-hour target
Ten years into its partnership with ID Logistics, Puma gets automated capacity in Alsace sized for volume growth to 2030.
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ArticleHyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
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News briefsColumbia Sportswear gives GXO its European distribution hub
Columbia now has logistics provider GXO running its Cambrai, France, hub, the main node for continental Europe.
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ArticleTechnogym launches its first Pilates reformer in the US
Technogym prices its US reformer at $13,670: four times what US retailers quote for professional reformers.
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News briefsOnitsuka Tiger sets up in Spain ahead of Asics split
The Japanese lifestyle brand has quietly established a dedicated Iberian entity on Barcelona’s Passeig de Gràcia, signalling accelerating European ambitions as its separation from parent company Asics draws closer.
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News briefsJD Sports enters Mexico with 140-store franchise
The UK retailer launches in 2027 via a license deal with Grupo Axo, marking its first entry into Mexico.
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News briefsFanatics renews UEFA card deal until 2033
The deal covers six UEFA club competitions, with cards produced under the Topps brand.
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News briefsFictional football club scores real Sports Direct deal
A satirical Sunday league team invented by a comedian is becoming Sports Direct’s newest exclusive kit partner.
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C-Suite InterviewSGIE talks to Fanatics on DP World Tour, Ryder Cup deal
Fanatics becomes exclusive retail partner of the DP World Tour and Ryder Cup Europe, with rights to make Team Europe kit replicas for the first time.
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ArticleInov8 ends four years of DTC in France
Inov8 has reversed its direct-to-consumer strategy in three of its six self-declared priority markets, reinstating distributors in France, Austria and Scandinavia just years after confidently bringing them under direct control.
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ArticleNike to rejigger online sales in China after all
Nike confirmed it will end online sales via partner stores in China from January 1, 2027, moving to its own digital channels.
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News briefsFootasylum warehouse robots arrive with no capital cost
The retailer’s new automated warehouse runs on a pay-as-you-go model from AutoStore distributor THG Fulfil, live this September.
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News briefsFashion chain Castro brings Anta Sports to Israel
Anta runs 250 stores outside China against 10,000 at home — Israel just became one of them, via a fashion retailer.
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ArticleNike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
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News briefsHummel partners with spized for custom teamwear
Hummel appoints spized as official custom kit partner. 12 products for football and handball via 3D configurator from June 2026.
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ArticleIndia’s Reebok revival: 210 stores and counting
Reebok’s India sales have roughly doubled in three years, and the franchise model behind it is a template others are watching
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News briefsSportsShoes.com signs YETI as UK retail partner
The Bradford-based retailer with £93.3m turnover adds YETI coolers, drinkware, and bags to its 150-brand running and outdoor roster
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News briefsAsics and Montana Sport to end distribution agreement
The Swiss handover reflects Asics’s broader push toward a 40% direct-to-consumer ratio in Europe