On and Zalando have joined forces to bring On’s range of running products to Zalando’s base of active customers. The collaboration marks On’s debut on Zalando’s platform, giving it access to 22 markets. Zalando, a prominent online destination for lifestyle and sports products in Europe, is welcoming around 100 performance styles of On shoes and apparel into its collection.
Bianca Pestalozzi, General Manager for EMEA at On, emphasizes the importance of engaging with customers where they already are. She sees the partnership with Zalando as a gateway to reach a new, young and active demographic. “On’s goal is to interact with our customers where they move – on the running tracks, in the gyms, and online. The partnership with Zalando opens up a new, young, and active audience for us in one fell swoop.”
Cornelius Lay, Acting Director of Sports at Zalando, expresses excitement about adding On to his company’s assortment, recognizing On’s reputation for innovation and performance in the running world. Lay highlights the alignment of On’s mission with Zalando’s goal of inspiring customers to lead active lives and achieve their personal bests.
