Adidas appointed Arnaud Jeangirard as vice president for Southern European markets (France, Italy and the Iberian Peninsula) earlier last month. Jeangirard has been with Adidas since 2016, first as director of the Adidas Originals, Yeezy and action sports in Dubai and then as the brand’s vice president for emerging markets. Prior to that, he worked for Vans for more than nine years, first as marketing director France, then as footwear product manager for the EMEA sales region and finally as director of product merchandising for the Americas. Jeangirard will be based in Paris and report to Mathieu Sidokpohou, who has been Adidas’ managing director for Southern Europe since summer 2021.