Tariff-sharing with brand clients and a once-in-several-years overlap of Lunar New Year and Ramadan pushed Yue Yuen’s manufacturing margin to its lowest first-quarter level since 2021, even as its China retail arm delivered its best quarterly operating result since 2022.

Yue Yuen saw first-quarter profit attributable to owners fall 53.6 percent to $35.2 million, from $75.8 million a year earlier – a drop nearly ten times steeper than the 2.2 percent decline in group revenue, which came in at $1.99 billion.

The divergence reveals how sharply the cost structure of large-scale footwear manufacturing has deteriorated. Three forces converged to produce the result: 1. an unusual seasonal collision between Lunar New Year and Ramadan that locked up production schedules, 2. tariff-sharing arrangements that ate directly into factory-gate prices, and a continuation of 3. cautious ordering behavior from major brand clients.

The holiday calendar created a production bottleneck with no clean precedent

The first quarter of 2026 brought an overlap not seen in several years. Lunar New Year closures in mainland China and Vietnam coincided with an earlier Ramadan and Eid al-Fitr in Indonesia, where Yue Yuen operates a substantial part of its manufacturing capacity.

The collision created severe scheduling gaps: orders were either delayed or bunched, and factories could not absorb the resulting imbalance between available labor and production commitments. The unevenness persisted across the group’s facilities for most of the quarter.

The consequences show up clearly in the manufacturing numbers. The segment’s gross profit margin (GPM) dropped to 14.8 percent from 17.7 percent a year earlier. Operating profit in the division fell 67.7 percent to $24.5 million, shrinking the operating margin to just 2.0 percent.

Shoe shipments fell 8.1 percent year on year. The average selling price (ASP) on a free-on-board (FOB) basis rose 2.4 percent to $20.52 per pair, but the ASP gain was constrained by tariff-sharing arrangements with brand customers, which transferred part of the US tariff burden back onto the manufacturer’s margin line.

Labor costs added further pressure. Manufacturing headcount reached 275,300 as of March 31, driven by the ramp-up of new facilities in Central Java, Indonesia and in Vietnam. Minimum wages rose by high single digits across multiple production regions in the quarter.

Yue Yuen Industrial (Holdings) — Consolidated income statement
Three months ended March 31 (US$ millions)*
  2026 2025 Change
Revenue 1,985.4 2,029.5 -2.2%
Cost of sales -1,553.6 -1,565.1 -0.7%
Gross profit 431.8 464.3 -7.0%
Other income 21.5 31.2 -31.2%
Selling and distribution expenses -203.3 -206.7 -1.6%
Administrative expenses -137.1 -141.3 -2.9%
Other expenses -44.5 -38.7 +14.8%
Finance costs -12.4 -13.3 -6.5%
Share of results of associates 8.4 11.0 -23.4%
Share of results of joint ventures 2.9 4.8 -39.4%
Other gains and losses -2.5 -0.5
Profit before taxation 64.7 110.8 -41.6%
Income tax expense -18.6 -27.3 -32.0%
Profit for the period 46.2 83.5 -44.7%
— of which: attributable to owners of the Company 35.2 75.8 -53.6%
— of which: non-controlling interests 11.0 7.7 +42.2%

Source: Yue Yuen Industrial (Holdings) Limited, HKEX unaudited consolidated results, May 13, 2026. All figures in US$ millions rounded to one decimal place. *EUR equivalents to be inserted at publication-date rate. Change for Other gains and losses not presented (–) as both periods reflect losses of different scale.

Pou Sheng retail arm delivers its strongest operating margin in four years

Results at Pou Sheng International, Yue Yuen’s retail subsidiary and one of Greater China’s largest sportswear distributors, contrasted sharply with the manufacturing squeeze. Pou Sheng’s operating margin rose to 5.8 percent in Q1 — its best quarterly level since at least 2022 — while operating profit increased 27.4 percent year on year in renminbi (RMB) terms to RMB 294 million (€37.0 million).

Revenue was broadly flat in renminbi terms. Margins improved as the company tightened discounting and accelerated inventory clearance, while continuing to rationalise its store network under a multi-year rightsizing programme launched in 2022.

Same-store sales growth (SSSG) returned to positive territory during the quarter, a notable datapoint amid China’s still-soft consumer backdrop. Staff and rental costs declined in absolute terms, even as Pou Sheng increased investment in digital channels, which accounted for roughly 30 percent of revenue.

Outlook remains uncertain as management flags tariff and demand risks

Management said tariff-related uncertainty, inflation pressures and softening consumer demand in key end markets are likely to keep brand clients cautious on orders in the near term. Yue Yuen said it plans to step up raw-material procurement and tighten inventory planning to reduce supply disruption risk, while maintaining strict cost controls.

Investors appeared largely unmoved. The shares closed down 1.3 percent on the day, a muted reaction to the more than 50 percent profit drop that suggests much of the operational squeeze was already priced in.

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