Sales for Decathlon France amounted to €4.73bn in FY24

Decathlon’s recently departed CEO, Barbara Martin Coppola, presided over a period of calm in France. Business has been steady in the group’s domestic market for the past few years, as the fresh figures for full-year 2024 show.

Sales for FY24 amounted to €4.73 billion, flat from the €4.752 billion and €4.7 billion the company reported in FY23 and FY22. The small differences could be due to rounding variations. Sales increases happened earlier. FY20, the year of the lockdowns, saw €3.5 billion and FY21 recorded €4.2 billion.

France’s share of Decathlon’s worldwide sales has likewise remained steady. In FY20, by our calculation, it was 30.4 percent. It dropped in 2021 to a reported 25 percent and remained at that level for FY21, FY22 and FY23. For FY24, the company reported 24.5 percent.

There has been some movement in e-tail’s share of overall sales for France. From 2020 to 2024, the proportion has varied from 15.6 to 20, 15, 16 and most recently 17.5 percent.

Total personnel in France has gone up and down over the past five years. The employee total was 22,300 in 2020, increased the next year to 22,500 and then reached a peak of 24,700. Since 2022, though, Decathlon France has been slimming down, reducing personnel to 24,000 in FY23 and to 23,000 in FY24. The share of women among its employees has dipped slightly, from 42 percent in FY21 and FY22 to 41.5 percent in FY23 and 41.31 percent in FY24.