All Fitness articles – Page 3
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News briefsPeloton hires new CMO
Source: Peloton Leslie Berland Connected fitness company Peloton has hired Leslie Berland, the former CMO of Twitter, as its new chief marketing officer. She reports to CEO Barry McCarthy and joins the senior leadership team. Berland ended her six-year stint at Twitter in November, shortly after the ...
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News briefsLululemon creates chief merchandising officer position
Lululemon has named Elizabeth Binder its first chief merchandising officer. Most recently, Binder was chief product officer at Boden, a U.K.-based apparel company, which she joined in October 2020. Prior to that, she spent 12 years at Burberry and also held merchandising positions at J. Crew, Club Monaco and Ann ...
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News briefsAdidas launches new sportswear for women, backed by research
Adidas has expanded its women’s sportswear portfolio with new high-performance bras and leggings to offer women more purposeful and better performing sports underwear. The new collection was developed in collaboration with professor of sports science and physiological advisor to elite athletes, Jason White, and professor Joanna Wakefield-Scurr, head of the ...
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News briefsPeloton extends cooperation with Amazon to Germany
Peloton Interactive announced on Dec. 29 that select Peloton products are now available on the German Amazon store. The company had already announced the expansion of its deal with Amazon to Germany in November. Peloton products are also available in Amazon stores in the U.S. and U.K. As part of ...
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News briefsErgatta begins expansion into the German-speaking market
Ergatta, a U.S.-based gaming-based home fitness brand, announced that it began selling its networked rowing machine in Germany, Austria and Switzerland. Sales are live now, and orders will ship within 1-2 weeks of purchase. This announcement follows Ergatta’s recent expansion into the U.K., announced in October. Ergatta has an exclusive ...
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News briefsPeloton offers refurbished bikes in North America
As of Dec. 26, Peloton Interactive began offering refurbished bicycles in the U.S. and Canada at a discount of up to $500 over new bicycles. The program, called Peloton Certified Refurbished, offers models priced from $1,145 (refurbished Peloton Bike) and $1,995 (refurbished Peloton Bike+). According to the company, each refurbished ...
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News briefsNike launches training club workouts on Netflix
Streaming from Dec. 30, 2022, Nike is to offer Nike Training Club (NTC) content for Netflix members. Users will have access to more than 90 NTC workouts from a dozen Nike trainers, catering to all fitness levels. An estimated 223 million Netflix members worldwide will have access to NTC programs ...
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News briefsKettler pilots new fitness equipment rental service in German cities
In partnership with the Munich-based service provider Mietfit, Kettler started a new rental program for training machines such as the Tour 300 cycle ergometer or the Optima 800 cross-trainer, which can be selected on the Kettler website. The offer is aimed at customers who only train at home in winter, ...
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News briefsPeloton executives accused of insider trading by shareholders
A lawsuit filed in Delaware Chancery Court by Krikor Arslanian on behalf of Peloton shareholders accuses 12 current and former Peloton executives, including co-founders John Foley and Hisao Kushi, of insider trading. The executives sold $500 million worth of stock last year despite allegedly knowing about the safety problems with ...
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News briefsGymshark will have a new chief people officer in 2023
U.K.-based activewear brand Gymshark has announced that Laura Hagan will join the company in Jan. 2023 as its new chief people officer (CPO). She will be joining from Tate & Lyle, where she held the role of chief human resources officer for four years. Prior to that, she worked at ...
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News briefsBioniq acquires Vaha
Bioniq has acquired Vaha, known for its award-winning interactive fitness mirror. Bioniq is a London-based firm specializing in healthcare supplements. The move is part of the company’s mission to promote health and well-being, which will now combine bespoke supplements and personalized home fitness. The Bioniq global platform, now including Vaha, ...
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News briefsOdlo DACH with new head effective 2023
Pascal Schweizer, current managing director of Odlo Germany, Austria and Switzerland, will leave the company on Jan. 31, 2023, after more than nine years. Schweizer joined the company in 2013 as managing director Germany from Kettler and took over the management of the DACH markets in 2018. Now he follows ...
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News briefsBoxing equipment market to post 4.07% CAGR by 2027
The boxing equipment market is projected to increase by US$260.17 million from 2022 to 2027, at a compound annual growth rate of 4.07 percent, according to a recent market study by Technavio. The increase year-over-year in 2023 is expected to be 3.6 percent. The growth of the boxing equipment market ...
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News briefsNautilus completes refinancing of existing term loan, increases total credit facility
Nautilus, Inc. announced the amendment of its existing credit facility by refinancing the previous term loan with a new $30 million term loan, increasing the company’s total credit facility to $130 million. The credit facility previously consisted of a $100 million asset-based revolver and a $15 million term loan from ...
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News briefsSwedish sportswear brand Aim’n to open flagship store in Stockholm
In early 2023, Swedish sportswear brand Aim’n will open a new, approximately 180-sqm flagship store at Kungsgatan 4 in Stockholm. Aim’n opened a pop-up store in the fall and is now investing in a permanent store in a retail building on Kungsgatan, a centrally located main street in the Norrmalm ...
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News briefsKettler wants to turn exercise equipment into home accessories
With the “HOI by Kettler” Frame Bikes, the German brand Kettler is introducing the first models of a new, design-oriented line of cardio trainers. The equipment embodies the idea of integrating fitness equipment into our living spaces as stylish home accessories. At launch, the HOI Frame Bikes will appear in ...
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News briefsMUOV launches new crowdfunding campaign
MUOV, a London-based indoor cycling brand, has announced a new crowdfunding campaign on Crowdcube. The campaign, which opened to pre-registered users on Nov. 16, will go public on Nov. 28. The new funds are meant to contribute to marketing and fulfilling pre-orders in the U.K. and overseas. MUOV launched the ...
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News briefsPeloton social impact team awarded community organization award
Peloton has been awarded the Community Builder Award by Bronx-based community development organization, the Women’s Housing and Economic Development Corporation (WHEDco) at its annual Benefit and Ballgame event. Held at the Yankee Stadium, the event celebrates the work of WHEDco and the Bronx residents they serve. Alongside The Local Initiatives ...
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News briefsiFit lays off another 300 of its workforce
iFit Health & Fitness, the U.S.-based connected fitness company, has reduced its Utah-based workforce by about 300 employees, or 20 percent of the remaining 1,600 employees who had survived earlier rounds of layoffs, the Salt Lake Tribune reported. At the height of demand following the pandemic, the company had employed ...
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News briefsGarmin launches first indoor smart bike
dc c has announced the Tacx Neo Bike Plus, its first and “simple-to-use” indoor smart bike that is “ready to ride with realistic road feel, simulated gradients and enhanced virtual shifting.” The Tacx Neo Bike Plus is fully adjustable and suitable for multiple athletes in a household. Five different crank ...
