All Hugo Boss articles
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News briefsHugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
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ArticleBeckham x BOSS Shanghai Pop-Up
Beckham and BOSS debut their FW25 collaboration with an immersive pop-up in Shanghai, highlighting how Beckham’s fashion empire is expanding.
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News briefsHugo Boss has nominated Michael Murray to its supervisory board
Frasers Group CEO Michael Murray joins Hugo Boss supervisory board.
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News briefsSports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
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News briefsHugo Boss launches ski range
The Boss Ski capsule comprises both technical skiwear and après-ski pieces.
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ArticlePerfect Moment reviewing its European distribution strategy
The group wants to improve margins in the region, which accounted for more than 30 percent of its revenues during the most recent FY, for FY26.
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News briefsPuma has a new Chief Financial Officer
The German company has appointed Markus Neubrand, formerly of Guess?, MCM and Hugo Boss, as its new CFO, effective Oct. 1.
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News briefsBoss signs two new tennis ambassadors
Boss is making further strides in the world of tennis, announcing two new ambassadors, Noma Noha Akugue and Ella Seidel. According to the German fashion brand, Akugue and Seidel have already established themselves as players worth watching more closely. Just in time for the Australian Open, the two German tennis ...
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ArticleFrasers confident in strategy despite short-term challenges for premium lifestyle biz
UK retailer Frasers Group, which maintains its ambition to become the top sports retailer across the EMEA, reported a 12.6 percent increase in adjusted profit before tax (APBT) to £303.8 million (€354.6m) in H1/FY24 and said sales momentum in the early weeks of H2 were being driven by its Sports ...
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News briefsHugo Boss enters the equestrian apparel market
Source: Hugo Boss Fashion brand Hugo Boss is expanding its portfolio with Boss Equestrian, an apparel line that will launch in autumn/winter 2023. The collection will be designed, produced, and distributed by Bold Equestrian, a Switzerland-based company with product development facilities in Stuttgart (Germany). Initially available in ...
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News briefsNew co-owners for long-standing Austrian retailer Strolz
Austrian newspaper Kleine Zeitung reported that well-known sports and fashion retailer Strolz of Lech – founded in 1921 and best known for its handmade, personally customized ski boots – has gained new shareholders: Hugo Boss CEO Daniel Grieder, manager Siegfried Wolf and local real estate project manager Reinhard Wolf are ...
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News briefsHugo Boss invests in HeiQ Aeonic, Lycra opts for exclusive distribution rights
The German luxury fashion brand Hugo Boss AG has invested $5 million in HeiQ AeoniQ LLC (a wholly-owned subsidiary of London-listed HeiQ Plc) and an additional $4 million based on performance milestone agreements. Boss is the first company to acquire shares in the new continuous cellulosic yarn that is being ...
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News briefs
Hugo Boss returns to winter sports
Like Ellesse and Prada, Hugo Boss is returning to the skiwear segment under its new management and with its new and bolder logo for the Boss brand. It has started a new four-year partnership as the official partner of the Hahnenkamm Races, one of the most prestigious events in the ...
