Latest Developments Adidas – Page 2
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ArticleAdidas Originals launches new global brand platform
Celebrating the brand’s history across sports, music and fashion, Adidas Originals this year honors those who have consistently brought the iconic mark – the Trefoil – to the forefront of culture with a new global brand platform. The focus is on three films shot by three creative pioneers and a ...
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ArticleHave NFT-issuing sports brands entered a new business?
BlockFi, OpenSea, Coinbase, Binance, FTX, Ripple, Impact Theory, Grayscale – all of them companies that have undergone investigation and government-initiated lawsuits over the past couple of years. The land of crypto, where sports brands have begun to tread over the past few years, is a land of confusion, and not ...
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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ArticleNew digs for a Spanish court manufacturer
AFP Courts is hastening to complete a project that – to the exclusion of raw-materials procurement – will focus its entire operation at a single site, according to CMDsport. Situated in Barcelona, the facility encompasses 10,500 square meters, with 3,500 going towards the factory and the remaining 7,000 towards a ...
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ArticleFoot Locker committed to Lace Up strategy despite current challenges
Faced with persistent store traffic and conversion challenges, a promotional landscape, and an 11 percent year-over-year increase in inventories, Foot Locker has lowered its financial outlook for the remainder of the FY and paused its dividend for shareholders as it works to get better positioned for the upcoming holiday season ...
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ArticleCosmetics company Coty renews long-term licensing partnership with Adidas
Coty Inc. announced that it has renewed its long-term licensing agreement with Adidas. Founded in Paris in 1904 and now headquartered in the Big Apple and traded on the New York Stock Exchange, Coty is one of the world’s largest cosmetics companies with a portfolio of iconic brands in fragrance, ...
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ArticleAdidas’ bumpy year showing some signs of smoothing out
While still facing hurdles in its recovery and path to profitability in 2025, Adidas began to show some positive developments in Q2 that included improved sell-throughs for some products and a €400 million boost from the sale of surplus Yeezy shoes that will reduce the group’s expected FY23 loss. ...
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ArticleAdidas extends contract with Manchester United, guarantees €1bn over 10 years
Source: Adidas The new 2023/24 away kit sees a return to the iconic vertical stripes that adorned the club’s first ever away shirts With Adidas extending its kit sponsorship deal with Manchester United by ten years, the contract runs until 2035 and guarantees the football team at ...
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ArticleKangaroo Protection Act introduced in U.S. Congress
The bipartisan bill introduced in the U.S. House of Representatives would ban the sale of kangaroo body parts in the U.S., including on footwear and apparel. Months ago, Puma and Nike announced they would halt further sourcing of kangaroo skins for their respective soccer boots. The Center for a Humane ...
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ArticleAdidas releases more existing Yeezy products in August, commits to combating discrimination and hate
Adidas announced on July 28 a further release of Yeezy inventory, with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, the German company will donate a significant amount to selected organizations working to combat discrimination and hate, including ...
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ArticleAdidas reportedly receives €508 million in Yeezy orders
Adidas is said to have received €508 million in orders for 4 million pairs of shoes from the now defunct Yeezy partnership, according to the Financial Times. This, sources report, exceeded the company’s most optimistic forecast, although total net sales were lower than the value of the stock. In its ...
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ArticleAdidas welcomes Messi to Miami, expands youth football initiatives
On July 19, Adidas welcomed Lionel Messi to Miami, celebrating the Argentine star’s arrival in North America ahead of his first game for Inter Miami CF on July 21. A number of Adidas-branded vehicles, including a cargo ship, boats and helicopters, passed through the Port of Miami and were dressed ...
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ArticleAdidas partners with scientific project: Biopolymers from algae for textiles
The textiles of the future are “bio-based”. This is the conviction behind the BIOTEXFUTURE Innovation Space – a concept funded by the German Federal Ministry of Education and Research as part of the transformation to a bio-based economy. A central role in this innovation space is played by the German ...
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ArticleAhead of FIFA Women’s, Adidas celebrates the game’s next-gen icons
To kick off its campaign for the FIFA Women’s World Cup™ (July 20-Aug. 20, 2023), Adidas is celebrating the next-gen stars of women’s soccer, Alessia Russo, Lena Oberdorf and Mary Fowler. Adidas’ “Play Until They Can’t Look Away” films showcase the skill and passion of some of the world’s best ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleAnalysis: Double-digit increase in sales per employee in 2022
We bring you employee numbers at the world’s biggest sporting goods companies, sales per employee, and how these compare with other industries.
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ArticleUnions send open letter to Adidas demanding workers be compensated from Yeezy profits
In response to Adidas’ announcement to begin selling off Yeezy products, unions united in the Pay Your Workers - Respect Labor Rights (PYW-RLR) trade union committee have written an open letter to Adidas CEO Bjørn Gulden. In the letter, they support the company’s pledge to donate proceeds from the sale ...
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ArticleSporting Goods 2022 – The top companies worldwide by sales and profit
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
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ArticleFoot Locker lowers full-year outlook on “challenging backdrop”
Foot Locker, after reporting a 73 percent drop in Q1 operating income to $61 million and an 11.4 percent decline in total sales to $1,927 million for the period ended April 29, dialed back its FY23 outlook for revenues, comp sales and gross margin for the 12 months. The news ...
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ArticleAdidas to sell Russian business
Adidas mulls selling its Russian business to another foreign investor or passing it to local management, Russian newspaper Kommersant reported, citing sources on the local market. One of the sources claimed that the eventual target is to relaunch the 100 most profitable stores, which have stood idle since October 2022. ...
