LATEST – Page 227
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News briefs
Hyperice Inc. has teamed up with the video-gamer and NFL...
Hyperice Inc. has teamed up with the video-gamer and NFL wide receiver JuJu Smith-Schuster to deliver its sports-recovery gear to elite e-sports athletes. The company's “Move” initiative, developed in partnership with Foundry IV, aims to alleviate the physical strains of video-gaming for more than 50 hours a week, which has ...
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News briefs
Sport 2000 International is launching a special “made for” marketing...
Sport 2000 International is launching a special “made for” marketing campaign in the alpine countries of Germany, Austria, Switzerland and Italy, in partnership with six winter sports brands: Atomic, Salomon, Nordica, Tecnica, Dalbello and Rossignol. The brands are divided into sports sub-categories. Focused on customization, Atomic and Salomon will use ...
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News briefs
UYN has launched a global marketing campaign on Eurosport, featuring...
UYN has launched a global marketing campaign on Eurosport, featuring the biathlon star Dorothea Wierer. It is sponsoring the ski teams of Germany, Austria, France, Italy, Norway, Russia and Slovenia as well as the Slovak biathlon team. UYN, which stands for Unleash Your Nature, is the new brand of functional ...
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News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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Short stops
Fila has signed a sponsorship agreement with Sofia Kenin, a...
Fila has signed a sponsorship agreement with Sofia Kenin, a 19-year-old rising star of the Women's Tennis Association from the U.S.
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Short stops
Speedo has signed a three-year endorsement contract with Mykhailo Romanchuk,...
Speedo has signed a three-year endorsement contract with Mykhailo Romanchuk, the Ukrainian distance freestyle swimmer who is the current European champion in the 400-meter and 800-meter freestyle categories
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Short stops
Dainese has enrolled Lindsey Vonn, the American speed skier, as...
Dainese has enrolled Lindsey Vonn, the American speed skier, as a brand ambassador, wearing its D-air airbag
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Short stops
Asics has extended its sponsorship contracts with Rugby Australia through...
Asics has extended its sponsorship contracts with Rugby Australia through 2025 and with the South African Rugby Union through 2024
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Short stops
Vibram is entering the Freeride World Tour by sponsoring Markus...
Vibram is entering the Freeride World Tour by sponsoring Markus Eder
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Short stops
Remo Ruffini, the major shareholder and CEO of Moncler, has...
Remo Ruffini, the major shareholder and CEO of Moncler, has been enthroned as “Cavaliere del Lavoro,” the highest award given to entrepreneurs by the president of Italy, Sergio Mattarella
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News briefs
Columbia Sportswear announced a donation of $20,00O to the Wildfire...
Columbia Sportswear announced a donation of $20,00O to the Wildfire Relief Fund of the California Community Foundation to aid in the relief efforts being conducted in relation to the recent wildfires in the state. The group has also exhorted its employees to make donations to other organizations involved in the ...
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News briefs
CORRECTION: According to SportsPro, Nike has hired Jian Zihao, expert...
CORRECTION: According to SportsPro, Nike has hired Jian Zihao, expert player of the videogame League of Legends, as an “influencer” to promote LeBron James's “Shut Up and Dribble” ad campaign. It has not signed him to an athletic endorsement deal.
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Article
Under Armour’s transformation plan starts bearing fruit
Under Armour's restructuring measures have helped the group post better results for the third quarter, including a slightly higher gross margin and a significant sales rise in markets outside the U.S.The company has identified further cutbacks and investments, which should raise restructuring and related charges to between $200 million and ...
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Article
Winter starts off favorably for Amer Sports
The acquisition of Peak Performance and robust sales of winter sports equipment have driven another sales rise for the Amer Sports group in the third quarter, but the Finnish company has set in motion the sale of its cycling business and declined last week to provide any updates on a ...
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Article
Robust quarter for Columbia
Columbia Sportswear has upgraded its guidance for the full year, after broad-based increases in sales and profits for the third quarter.The group's turnover moved up by 6 percent to $795.8 million for the three months, up by 7 percent in constant currencies, with equivalent increases for the apparel and footwear ...
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News briefs
VF Corp. has completed the sale of Reef to the...
VF Corp. has completed the sale of Reef to the Rockport Group, which was recently taken over by Charlesbank Capital Partners. The disposal of the action sports brand will reduce VF's annual revenues by about $150 million. According to ShopEatSurf, Roger Spatz will stop running Reef after a short transition, ...
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News briefs
VF Corp. denies speculation that tax reasons may have led...
VF Corp. denies speculation that tax reasons may have led it to relocate some customer service functions from Stabio in Switzerland to Nottingham in the U.K. last year. Citing business optimization reasons, VF points out that it also decided last year to move Timberland's apparel design center from London to ...
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News briefs
Adidas has opened a new event center and staff restaurant...
Adidas has opened a new event center and staff restaurant at its headquarters in Herzogenaurach. The new building, encompassing 14,000 square meters, is called Halftime. By April 2019, Adidas will also open a new building with workplaces for 2,000 employees, a new car park, meeting spaces and areas for sports ...
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News briefs
Adidas has appointed a new general counsel, Jan Heinemann, who...
Adidas has appointed a new general counsel, Jan Heinemann, who will report to Kasper Rorsted, the company's chief executive. The previous general counsel, Frank Dassler, left the company earlier this year, and Paul Ehrlich had stepped in on an interim basis. Ehrlich will resume his post as general counsel for ...
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News briefs
The board of directors of Columbia Sportswear has elected Sabrina...
The board of directors of Columbia Sportswear has elected Sabrina Simmons to direct its Nominating and Corporate Governance and Compensation Committees. Simmons will also be a candidate for full-term board membership at the company's 2019 annual shareholders meeting. Currently, Simmons sits on the boards of Williams-Sonoma and ELF Cosmetics, chairing ...
