LATEST – Page 236
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Short stops
Munich, the Spanish brand of sneakers, is moving back into...
Munich, the Spanish brand of sneakers, is moving back into football with a fast boot called Tiga
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Volcom is introducing recycled nylon in its newest beachwear line...
Volcom is introducing recycled nylon in its newest beachwear line
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News briefs
Pentland Brands has announced the launch of an in-house brand...
Pentland Brands has announced the launch of an in-house brand building academy for its new marketing and creative staff. Pentland, a British family-owned business, is the mother company of well-known sporting brands like Speedo, Berghaus and Canterbury. The decision follows a major recruitment drive across its marketing, digital and creative ...
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News briefs
Nike is still the most valuable apparel and footwear brand...
Nike is still the most valuable apparel and footwear brand in the world, according to an annual census by Millward Brown. Its brand value in the sector rose by 13 percent to $38.48 billion. Adidas came in third position after Zara, but its brand value jumped by 50 percent to ...
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News briefs
Nike is taking over the sponsorship of the Sevilla football...
Nike is taking over the sponsorship of the Sevilla football team from New Balance for the next three years. The Swoosh already sponsors three other football club in the Spanish Liga: Barcelona, Atlético Madrid and Malaga
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News briefs
Adidas has announced the extension of its partnership with Uefa...
Adidas has announced the extension of its partnership with Uefa through 2021, including its Champions League, its Super Cup, its Youth League and its Futsal Champions League. The Three Stripes has supplied the match ball for Uefa's tournaments since 2001.
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News briefs
Macron has signed its first sponsorship deal with a German...
Macron has signed its first sponsorship deal with a German handball team. The contract is with the DJK Rimpar Wölfe in Würzburg. It will last for five years from the 2018/19 season. A Macron Store in nearby Bamberg will manage the contract in coordination with the Italian company.
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News briefs
Speedo has signed a long-term endorsement contract with Joseph Schooling,...
Speedo has signed a long-term endorsement contract with Joseph Schooling, a 22-year-old Singaporean swimmer. He was the first swimmer from Singapore to win gold in the 2016 Olympic Games, after collecting medals in the previous two years.
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News briefs
Head has extended its endorsement contracts with Novak Djokovic and...
Head has extended its endorsement contracts with Novak Djokovic and Alexander Zverev. The two tennis champions are currently 31 and 21 years old, respectively. Head has been working with Djokovic since 2001.
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News briefs
Asics is launching a partnership with The Walt Disney Company...
Asics is launching a partnership with The Walt Disney Company ahead of its release of the new Disney-Pixar Incredibles 2 movie. Starting this month, the two companies will deliver a joint cross-media campaign on digital channels to get families moving this summer, as a sequel to Asics “I Move Me” ...
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Short stops
Adidas will replace Nike as the sponsor of the Nevada...
Adidas will replace Nike as the sponsor of the Nevada Wolf Pack athletic teams at the University of Nevada in Reno
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Nike has signed a sponsorship deal with the Birmingham Legion...
Nike has signed a sponsorship deal with the Birmingham Legion Football Club, which plays in the United Soccer League in the U.S.
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News briefs
Adidas and Parley for the Oceans have announced the return...
Adidas and Parley for the Oceans have announced the return for the second consecutive year of Run for the Oceans, a running initiative to raise awareness of the threat of marine plastic pollution, from June 8 to July 8. Adidas and Parley will be hosting a series of runs in ...
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Article
Vans is still driving VF Corp’s growth
The Vans brand continues to lift VF Corporation's results. The brand's sales for the three months ended March 31 jumped by 45 percent in dollars and by 39 percent in local currencies, with balanced growth across regions and channels. In reported dollars, Vans' turnover was up by 53 percent from ...
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News briefs
Columbia Sportswear has appointed Michael Richardson, a former executive at...
Columbia Sportswear has appointed Michael Richardson, a former executive at Gap, as its new vice-president for global merchandising. The appointment is effective immediately. Richardson has 30 years of retail experience. Most recently, he was Gap's vice-president of franchise product. At Gap, he spent around 20 years. His background also includes ...
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News briefs
Joining the newest flagship stores of Adidas, Nike and Asics...
Joining the newest flagship stores of Adidas, Nike and Asics in the same area of New York City, Puma will be opening a 24,000-square-foot flagship store in Manhattan toward the middle of next year. Spanning over three levels, it will be located on the corner of Fifth Avenue and 49th ...
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News briefs
Adidas and Skechers face a trial on June 4 in...
Adidas and Skechers face a trial on June 4 in the U.S. District Court in Portland over the alleged copying of the German brand's iconic Stan Smith shoe. A few days ago, a U.S. Court of Appeals upheld a preliminary injunction barring Skechers from selling its Onix shoe, but it ...
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News briefs
New Balance has launched a special shoe collection combining its...
New Balance has launched a special shoe collection combining its lifestyle and sports product lines. The red-white shoe collection, called Otruska, is inspired by the host country of the football World Cup that takes place this summer in Russia. With the Tekela and the Furun 4.0 shoe models, New Balance ...
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News briefs
Nike has extended its sponsorship of the Chinese Super League,...
Nike has extended its sponsorship of the Chinese Super League, the highest division in the country for professional global football, comprising 16 teams, for the equivalent of $470 million in cash over a 10-year period. The Swoosh has been sponsoring the league since 2009.
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News briefs
When the Wolverhampton Wanderers take the field for their return...
When the Wolverhampton Wanderers take the field for their return to England's Premier League next season, they will do so with Adidas' jerseys. The newly crowned winners of the second division Sky Bet Championship has sealed a four-year deal that will see the sportswear company become the club's official technical ...
