LATEST – Page 240
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News briefs
Puma has teamed up with Gianmarco Tamberi, the world indoor...
Puma has teamed up with Gianmarco Tamberi, the world indoor and European high jump champion from Italy. Tamberi was described by the sports company as an athlete with a charismatic persona and a hustler style, aligned with Puma's brand identity. Hustler is the term that has been used by Puma ...
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News briefs
Craft Sportswear and Spartan have announced a global multi-year partnership,...
Craft Sportswear and Spartan have announced a global multi-year partnership, which makes Craft the official performance apparel and footwear of the Spartan Race, the world's largest obstacle race and endurance brand. The agreement will see the two brands developing the first high-performance technical apparel for Obstacle Course Racing (OCR), a ...
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News briefs
Kjus has announced the addition of Elias Ambuehl to its...
Kjus has announced the addition of Elias Ambuehl to its athlete team. The 25-year-old Swiss is considered one of the best freestyle skiers in the world. At the age of 18, he won his first medal on the occasion of the Winter X Games, the annual event for extreme sports ...
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News briefs
Nike has extended its big contract as the official supplier...
Nike has extended its big contract as the official supplier of all the 32 American football teams of the NFL league for eight more years through 2028. The annual price of the contract is said to be roughly similar to the annual fee of $220,000 being paid for its latest ...
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News briefs
Hurley and the World Surf League (WSL) have announced a...
Hurley and the World Surf League (WSL) have announced a new partnership for the WSL Championship Tour for the remainder of the year. The brand, owned by Nike, will be collaborating with WSL on five of the 11 scheduled events to help young surfers around the world make a positive ...
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News briefs
The North Face (TNF) has launched a global marketing campaign...
The North Face (TNF) has launched a global marketing campaign focusing on women, entitled “Move Mountains.” The initiative, which has been developed in collaboration with Sid Lee LA, is meant to celebrate a new generation of female explorers and role models. Move Mountains launches with a series of short films ...
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News briefs
Wiggle has announced a global relaunch of its brand, alongside...
Wiggle has announced a global relaunch of its brand, alongside its ongoing refocusing on multi-sports offering. Following research and customer consultation over the past year, the firm has developed the “Get There” campaign, which will emphasize what unites people across sport, the company said. The integrated campaign features a cinematic ...
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News briefs
A professional German snowboarder, Aline Bock, has signed up as...
A professional German snowboarder, Aline Bock, has signed up as an official ambassador for the #itsgreatoutthere campaign steered by the European Outdoor Group to stimulate outdoor participation. She will promote and support the campaign during her activities and public appearances, online and on the social media. Bock has just started ...
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News briefs
CMP has become the title and technical sponsor of the...
CMP has become the title and technical sponsor of the Venice Night Trail. CMP, part of F.lli Campagnolo Group, is a maker of high-performance garments for a wide range of sporting activities ranging from skiing to trekking, from biking to mountaineering. The CMP Venice Night Trail is scheduled for Saturday, ...
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Short stops
YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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Article
Adidas invests for market share and profit gains
Despite relatively weak demand for apparel, slower comparable store sales increases in Europe and delayed deliveries in the U.S. market, the Adidas Group managed a sales increase of 16 percent in constant currencies and an even sharper rise in profits for 2017, which encouraged it to upgrade its five-year profit ...
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Article
Adidas upgrades profit guidance, buys back shares
The Adidas Group has shifted gears in the first full year under the leadership of Kasper Rorsted, to amplify and accelerate the five-year strategic plan launched three years ago. The group's management team and brand assets were both rejigged, while the company implemented more centralization, tackled losses at Reebok and ...
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News briefs
Buff was present at the latest edition of Expo Sports...
Buff was present at the latest edition of Expo Sports in Barcelona, on March 9-10, a trade show with a focus on running, trail and triathlon. The company, best known for its neck accessories for sports, is headquartered in Igualada, around 65 km west of Barcelona. Buff said its presence ...
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News briefs
Helly Hansen, the global technical sailing brand, and the Royal...
Helly Hansen, the global technical sailing brand, and the Royal National Lifeboat Institution (RNLI) in the U.K. have announced a five-year strategic partnership that will support the charity's aim of preventing drowning. The partnership will consist with Helly Hansen supporting a variety of life-saving activities including product innovation, delivering drowning ...
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News briefs
Nike has partnered with Headspace, a meditation app, to integrate...
Nike has partnered with Headspace, a meditation app, to integrate mindfulness elements into its branded digital training platforms. The feature is offered to Nike Plus members who use the Nike Run Club or Nike Training Club apps. Nike already offers guided runs through its Run Club app but the new ...
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News briefs
Reebok is releasing its first application of the Liquid Factory...
Reebok is releasing its first application of the Liquid Factory technique on the Floatride Run shoe. The brand first introduced the technology in 2016 with the Liquid Speed, a running shoe focusing on energy return. The manufacturing technique is based on 3-D drawing, where a proprietary liquid material – created especially ...
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Short stops
Columbia Sportswear has announced a collaboration with Major League Soccer...
Columbia Sportswear has announced a collaboration with Major League Soccer in the U.S. for a co-branded line of jackets, polos and layering pieces
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Vans has launched a capsule collection of shoes in collaboration...
Vans has launched a capsule collection of shoes in collaboration with Rains, a four-year-old Danish brand of rain jackets and waterproof accessories
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Michelin is extending its cooperation with Kempa for its handball...
Michelin is extending its cooperation with Kempa for its handball shoes until 2021
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News briefs
Asics has launched its new brand marketing platform, I Move...
Asics has launched its new brand marketing platform, I Move Me, across the Europe, Middle East and African (Emea) market. The fully integrated digitally-led campaign aims to encourage people to get active, based on Asics' belief that movement is a key to happier life. The campaign revolves around story-telling. Over ...
