LATEST – Page 250
-
News briefs
Kempa has unveiled an ultralight, robust sport shoe made in...
Kempa has unveiled an ultralight, robust sport shoe made in part with Kevlar fibers. The Attack Pro Contender is the flagship product in Kempa's new special Caution collection. The shoe uses a patented matrix material made from Kevlar and designed to withstand enormous loads. The shoe is an advance on ...
-
News briefs
Paris Saint-Germain (PSG) has signed up a fashion collaboration with...
Paris Saint-Germain (PSG) has signed up a fashion collaboration with the Rolling Stones, the legendary music group also known for its famous tongue-and-lips logo. This symbol, which has been used on a number of LP covers and merchandise creations of the rock band, is now featured in the designs of ...
-
News briefs
Bollé has enlarged its Sport Protective range of glasses with...
Bollé has enlarged its Sport Protective range of glasses with three models for adults. Initially launched in 2014, the range only included kids' glasses until now. The new products are equipped with a lateral and frontal shock absorption system, a ventilation system to prevent moisture and steam, and an adjustable ...
-
News briefs
+++ Dainese is coming out with a new brand of...
+++ Dainese is coming out with a new brand of technical garments, Dainese Settantadue (72), which is presented as a contemporary interpretation of its iconic motorcycle clothing +++
-
News briefs
Fusalp, the pioneering French brand of skiwear, is launching its...
Fusalp, the pioneering French brand of skiwear, is launching its first fully-fledged advertising campaign since its takeover by Sophie and Jean-Philippe Lacoste four years ago. Intended to support sales of its present autumn/winter collection, the campaign is animated by a top French fashion model, Constance Jablonski.
-
News briefs
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping...
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping Sole, won the ADI Design Index 2017 prize for innovation in finished products. Launched last year and inspired by a Japanese technique, the shoe is the first one that envelops the foot, guaranteeing a personalized fit and comfort through its ...
-
News briefs
Puma has announced a long-term partnership deal with Jimmy Vicaut....
Puma has announced a long-term partnership deal with Jimmy Vicaut. The French sprinter and current European 100m record holder will wear Puma both on and off the track. The athlete will also be featured in marketing campaigns for the brand. Vicaut, 25, has run under 10 seconds for the 100m ...
-
News briefs
Puma is said to be in talks about taking over...
Puma is said to be in talks about taking over the sponsorship of the AC Milan football club from Adidas next year. However, the discussions reportedly revolve around a sponsorship fee of only €10 million to €15 million per year, about half what the company is paying for Arsenal in ...
-
News briefs
Lotto Sport Italia has signed an agreement to be the...
Lotto Sport Italia has signed an agreement to be the first official technical sponsor of Italy's national men's and women's paddle tennis teams for the next three years, starting next spring. Coming from a couple of Latin American countries and Spain, paddle tennis is a growing sport in Italy, where ...
-
News briefs
Under Armour has announced that Yusra Mardini is the latest...
Under Armour has announced that Yusra Mardini is the latest addition to its roster of international athletes. The sports brand will accompany the athlete in her journey to the 2020 Tokyo Olympics. Yursa fled Syria in 2015 to compete as a freestyle and butterfly swimmer in the Rio Olympics a ...
-
News briefs
After winning the German Brand Award 2017 this past summer,...
After winning the German Brand Award 2017 this past summer, Keller Sports also received the German Design Award 2018 in the category of “excellent communications web design web.” The German multi-channel retailer based in Munich has a premium positioning in the market and offers a narrow selection of branded products online. It ...
-
News briefs
Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
-
Short stops
Lowa has received a prize for its reliability and the...
Lowa has received a prize for its reliability and the saleable quality of its shoes from a German footwear trade magazine, Schuhkurier, following a survey of its readers
-
Short stops
Molten will replace Adidas as the official ball supplier...
Molten will replace Adidas as the official ball supplier for the Uefa Europa League under a three-year contract starting in 2018
-
Short stops
Adidas is extending its sponsorship of the Fulham FC club...
Adidas is extending its sponsorship of the Fulham FC club in England until 2023
-
Article
Under Armour opens more stores in Europe
Under Armour has opened its first store in Russia, in the Metropolis Shopping Center in Moscow. The company, which has its own Russian sales office, says it eyes a major expansion in the country through the opening of other stores and factory outlets and an online-store in the near future.We ...
-
Article
Adidas starts customized shoe production
Adidas is preparing to sell in London and Paris the first batches of customized running footwear made at its automated Speedfactory in Ansbach, Germany. The company is launching the AM4 project, which stands for “Adidas Made For” and consists of running shoe models designed for runners, in six cities.The shoes ...
-
News briefs
Adidas America plans to expand the capacity of its campus...
Adidas America plans to expand the capacity of its campus in Portland, Oregon in the next three years to accommodate up to 2,800 people, up from a current level of 2,700, says the Oregonian. Mark King, chief executive of Adidas America, also told the newspaper that the Big a wants ...
-
News briefs
Amazon is adding a new distribution center equipped with advanced...
Amazon is adding a new distribution center equipped with advanced robotic technology in the Bolton region that will employ 1,200 new people. In Germany, meanwhile, Amazon reportedly suffered delivery problems after strikes crippled six of its German logistics centers in early October. Verdi, a German trade union based in Berlin, ...
-
Short stops
The Adidas Group has closed the €425 million sale of...
The Adidas Group has closed the €425 million sale of TaylorMade, Adams Golf and Ashworth to KPS Capital Partners
