LATEST – Page 252
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Short stops
Dakine has signed up three female surfers, Carissa Moore, Courtney...
Dakine has signed up three female surfers, Carissa Moore, Courtney Conlogue and Johanne Defay
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Short stops
Mueller Sports Medicine partners with the World Federation of Athletic...
Mueller Sports Medicine partners with the World Federation of Athletic Training and Therapy as its official supplier of sports medicine products
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Article
Adidas rejigs European management
The Adidas Group is replacing its managing directors in France, Iberia and Italy, as part of a management reshuffle that saw these three executives assume more international functions while the group's European structure has been streamlined.Under the latest structure, which has just become effective, the Adidas Group's business has been ...
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Article
New management changes at Columbia
Columbia Sportswear has appointed Russ Hopcus to be the new president for its Prana brand. The group also reported the departure of Stuart Redsun, senior vice president and chief marketing officer of the group, and said that Joe Boyle, president of the Columbia brand, will also take care marketing for ...
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Article
Adidas and Puma deploy stores in India
Growing Indian demand for training and athleisure products is fueling increased sales in the country for some of the leading international brands, which are starting to deploy their own stores in the country.The Adidas Group reportedly achieved the strongest gains as its sales reached 1,513 crore rupees (€195.8m-$231.8m) for the ...
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News briefs
Under Armour is preparing to open a flagship store later...
Under Armour is preparing to open a flagship store later this year in Amsterdam, the first for the U.S. brand in Europe. It already has more than 20 shops in Europe, a mixture of own stores and partner stores, but the flagship will display a broader range of products across ...
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News briefs
Adidas says it has placed one of its employees on...
Adidas says it has placed one of its employees on administrative leave and engaged outside counsel to conduct a thorough investigation into a case of bribery in which he has allegedly been involved. Jim Gatto, who is Adidas' director of global sports marketing for basketball, was mentioned among ten people ...
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News briefs
Speedo is partnering with Samsung for its new swim training...
Speedo is partnering with Samsung for its new swim training platform, Speedo On. The swim tracking app will be pre-installed in Samsung's new Gear Sport and Gear Fit2 Pro smartwatches, which are certified for water resistance in up to 50 meters. Speedo's app measures key metrics including lap count, lap ...
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News briefs
After sounding out other potential partners, Rossignol has signed a...
After sounding out other potential partners, Rossignol has signed a co-branding agreement for eyewear with Italia Independent as an accessory to its line of lifestyle apparel. The first collection will be presented at Mido, the big eyewear show in Milan, at the end of February. Italia Independent signed a license ...
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News briefs
Stöckli Sport has decided to stop developing and selling its...
Stöckli Sport has decided to stop developing and selling its own brand of bicycles, according to various reports, because of the investments required to innovate the product line. The Swiss company will concentrate on its core business in the ski sector. Its stores will offer the bicycles of other Swiss ...
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News briefs
Nike has unveiled a new sustainable leather material called Flyleather....
Nike has unveiled a new sustainable leather material called Flyleather. The new material is described by Nike as looking and feeling like regular leather, although it is derived from a totally different process. Flyleather is produced from the scraps of cow hide that are typically discarded by tanneries. During an ...
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News briefs
Brooks has collaborated with BASF to develop a new running...
Brooks has collaborated with BASF to develop a new running shoe using polyurethane-based cushioning technology. The shoe, which is called Levitate, features a midsole that incorporates a new blend of BASF's Elastopan Sports Light polyurethane system. According to Brooks, this technology offers enhanced comfort and durability, while providing the user ...
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News briefs
Asics has collaborated with Liberty Fabrics, a specialist in print...
Asics has collaborated with Liberty Fabrics, a specialist in print design and textile innovation, on the launch of a new collection of fitness apparel. The line consists of leggings, shorts, a woven hooded jacket, a short sleeve top and a headband, as well as the Gel-Fit Sana 3SE footwear style, ...
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News briefs
Björn Borg presented its new “Signature Collection,” along with the...
Björn Borg presented its new “Signature Collection,” along with the main autumn/winter 2017 collection, at The Royal Tennis Hall in Stockholm on Aug. 31, in a fashion show entitled Versus Borg. The Signature Collection is inspired by Björn Borg himself and the sportswear style of the 1970s. This limited edition ...
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News briefs
Liebaert is expanding into the activewear and athleisure segments for...
Liebaert is expanding into the activewear and athleisure segments for the first time with its new NanoStitch Comfort Technology line of fabrics. This collection of high-performance fabrics integrates Lycra Sport technology. Founded in 1887 and headquartered in Belgium, Liebaert is best known for its manufacturing in the intimate apparel sector. ...
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Short stops
Etonic Holdings has signed an exclusive global license with Ray...
Etonic Holdings has signed an exclusive global license with Ray Cook Brands to manufacture Etonic branded golf shoes, gloves and other accessories
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News briefs
As predicted, Adidas has signed a new contract with the...
As predicted, Adidas has signed a new contract with the University of Kansas, extending a six-year-old partnership through 2031 and stengthening its position in the performance segment of the American sports market to complement its renewed strength in the lifestyle segment. It will be the richest deal between the brand ...
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News briefs
After a partnership of 12 years, Erima has decided to...
After a partnership of 12 years, Erima has decided to stop sponsoring Fabian Hambüchen, a German gymnastics champion, to concentrate on team sports. At the same time, the German company will for the first time sponsor a women's football team, the SC Sand.
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News briefs
Macron has announced a technical sponsorship contract with a football...
Macron has announced a technical sponsorship contract with a football team, FC DAC 1904 Dunajská, which plays in Slovakia's Superliga. The team was previously sponsored by Adidas. Its partnership with the Italian company has already started with the current season and is set to go on for the next five ...
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News briefs
Reebok has announced a one-year sponsorship contract with Ariana Grande,...
Reebok has announced a one-year sponsorship contract with Ariana Grande, the 24-year-old American singer and actress. She will act as the brand's ambassador, especially on social media, as she counts 113 million followers on Instagram.
