LATEST – Page 258
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Under Armour has chosen a New York rapper, A$AP Rocky,...
Under Armour has chosen a New York rapper, A$AP Rocky, as its newest testimonial, evidently to make a statement in the growing lifestyle segment of the sports market. The brand has focused on athletes until now, whereas its competitors have successfully associated their brands with well-known entertainers like Kevin Hart ...
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Le Coq Sportif is preparing to take full advantage of...
Le Coq Sportif is preparing to take full advantage of investments in its apparel development center in Romilly-sur-Seine, after it sealed an agreement with the French rugby federation to outfit the French rugby team for six years starting from July 2018, taking over from Adidas. It's another high-profile endorsement deal ...
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Speedo has signed an endorsement contract with Ryan Murphy, a...
Speedo has signed an endorsement contract with Ryan Murphy, a 22-year-old Canadian swimming champion who was the first to win three Olympic gold medal in the same summer games last year. Speedo has also extended its contract with Mireia Belmonte, the Spanish swimmer.
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Nike has signed a long-term sponsorship contract with a major...
Nike has signed a long-term sponsorship contract with a major French rugby club, Stade Toulousain, starting with the 2017/18 season. The Swoosh had been its technical sponsor until BLK took over the contract three years ago. The club looked for a new sponsor after the Australian brand ran into financial ...
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Nike and Tottenham Hotspur have confirmed a multi-year partnership, starting...
Nike and Tottenham Hotspur have confirmed a multi-year partnership, starting from the upcoming football season and taking over from Under Armour. The agreement between Nike and the Premier League club from North London had been anticipated in British newspapers for several months, and it was estimated at £25 million to ...
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Umbro has signed a sponsorship contract with yet another German...
Umbro has signed a sponsorship contract with yet another German football club, the FC Schalke 04, starting in July 2018, for an estimated price of €6 million a year. Located in Gelsenkirchen and known also as the S04 club, it is currently sponsored by Adidas. It is aiming for revenues ...
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Umbro is the official kit supplier for the inaugural Star...
Umbro is the official kit supplier for the inaugural Star Sixes tournament, the six-a-side indoor football competition where former international players represent a senior national team for which they played. The inaugural tournament will take place at the O2 Arena in London on July 13-16. The brand is already the ...
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Macron has announced a flurry of new deals to supply...
Macron has announced a flurry of new deals to supply its jerseys to many clubs. It will outfit the Asteras Tripolis FC club in Greece and the Dinamo Bucarest team in Romania, replacing Nike in both cases for the next four and three years, respectively. It will take the place ...
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Erima has signed a contract with the Austrian SK Vorwärts...
Erima has signed a contract with the Austrian SK Vorwärts Steyr football team, with which it had a successful partnership at the end of the 1980s. The German company will also outfit another Austrian team, WSG Swarowski Wattens, from the coming season.
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News briefs
Keller Sports, the German multi-channel retailer based in Munich, won...
Keller Sports, the German multi-channel retailer based in Munich, won the German Brand Award 2017 at the end of June. Other bands that were given with the award were Uvex, Lowa and Led Lenser. Among the sporting goods retailers that participated, Keller Sports was the only company that won an ...
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Joma will be the official supplier of Atalanta BC, the...
Joma will be the official supplier of Atalanta BC, the Italian first-division football team from Bergamo, during the 2017/18 playing season
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Sergio Tacchini will be the official supplier of the tennis...
Sergio Tacchini will be the official supplier of the tennis coaches of the Aspria Harbour Club in Milan for the next three years
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Asics has signed a four-year endorsement deal with Penny Olistkiak,...
Asics has signed a four-year endorsement deal with Penny Olistkiak, a 17-year-old swimmer who is the first Canadian athlete to have won four Olympic gold medals in one year
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Supra has signed up a 27-year-old American pro skater, Clint...
Supra has signed up a 27-year-old American pro skater, Clint Walker
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Uvex has obtained for the second time the German Brand...
Uvex has obtained for the second time the German Brand Award in Gold for excellence in brand strategy, management, creation and employer branding
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Reportedly, Under Armour has finally reached a settlement with its...
Reportedly, Under Armour has finally reached a settlement with its former Spanish distributor, Alnisa Sport. The American company had terminated a distribution agreement with Alnisa, giving it notice that the contract would stop at the end of 2016, and decided to set up its own sales subsidiary in the country. ...
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Bernard Tapie, the former majority shareholder of Adidas, has lost...
Bernard Tapie, the former majority shareholder of Adidas, has lost a final appeal in French courts against a ruling that he should reimburse €404 million paid out to him after arbitration proceedings around the sale of the sports company in 1993. Tapie has long alleged that he was fleeced by ...
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Compression tights bring benefits for long-distance runners, but many claims...
Compression tights bring benefits for long-distance runners, but many claims made for the sports apparel do not hold true. Researchers at Ohio State University's Wexner Medical Center recently found that the tights neither reduce muscle fatigue nor make runners go farther or faster. They greatly reduce muscle vibration, but this ...
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Volcom is launching an apparel collection developed with Georgia May...
Volcom is launching an apparel collection developed with Georgia May Jagger, as part of an effort to expand the brand's image among young women, following the promotion of an English designer, Kelly Summer, as head of design for Volcom's women's collections. The line will be exclusively available from the month ...
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Decathlon has announced the launch of Olaian, its new exclusive...
Decathlon has announced the launch of Olaian, its new exclusive surfing brand. The products are developed in Hendaye, in France's Basque region. Olaian will include several product categories ranging from surf boards to swimsuits, wetsuits and accessories. The products will make their debut in 2018. The French retail group is ...
