LATEST – Page 309
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News briefs
The North Face and Inov-8 have both won Red Dot...
The North Face and Inov-8 have both won Red Dot design awards this year. The judging panel, which comprised 38 design professionals, selected Inov-8's Terraclaw 220 shoe and the Fuse Brigandine 3L jacket by TNF.
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Magnum, the work shoe brand of Hi-Tec Sports, has announced...
Magnum, the work shoe brand of Hi-Tec Sports, has announced a three-year contract with the Civil Nuclear Constabulary, the armed police force in charge of protecting civil nuclear sites and materials in Great Britain
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JRC Reflex has developed its retroreflective trimmings for application to...
JRC Reflex has developed its retroreflective trimmings for application to the leather uppers of shoes
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BNS Bergal, Nico & Solitaire has signed a global license...
BNS Bergal, Nico & Solitaire has signed a global license for shoe care products with Adidas, involving dedicated packaging of the products
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Outlast Universe, a blend of climate-regulating Outlast viscose fibers and...
Outlast Universe, a blend of climate-regulating Outlast viscose fibers and down, has won one of the ten Top Innovation Awards presented by the FabricLink Network in California
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News briefs
Adidas' partnership with Bayern Munich FC, which was due to...
Adidas' partnership with Bayern Munich FC, which was due to expire in 2020, has already been extended for another ten years until 2030. The Wall Street Journal estimates that the deal with the new German Bundesliga winners is worth about €900 million, which reportedly compares with €25 million per season ...
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News briefs
Nike has teamed up with the Nigerian Football Federation (NFF),...
Nike has teamed up with the Nigerian Football Federation (NFF), to supply performance and training kit for the nine men's and women's national teams at all levels from the start of April 2015 until 2018. The Nike outfits for NFF will be debuted by the men's under-20 team at a ...
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Nike has launched a campaign which it describes as its...
Nike has launched a campaign which it describes as its largest initiative to support women practicing sports, with a strong emphasis on digital media. Dubbed #Betterforit and started earlier this month, the campaign voices the inner thoughts of women taking part in yoga, spinning, running and weight training – often ...
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News briefs
Puma has announced a new marketing and global licensing deal...
Puma has announced a new marketing and global licensing deal with Infiniti Red Bull Racing. The sports brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to Infiniti Red Bull Racing. Puma will outfit the Formula 1 team with performance racewear, teamwear and footwear. In ...
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News briefs
Skechers has teamed up with Sugar Ray Leonard, the boxing...
Skechers has teamed up with Sugar Ray Leonard, the boxing champion, for a multimedia campaign to promote its Relaxed Fit range from the second half of this year until December 2016. Other stars that featured in campaigns for this range include Pete Rose, Joe Montana, Joe Namath and Ringo Starr. ...
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News briefs
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board...
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board of the county's Gaelic Athletic Association (GAA). The sponsorship deal covers both the hurling and football codes and includes all grades for the next two years, starting with the 2015 season. The kit features the Intersport brand name on the ...
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News briefs
The North Face has unveiled “Five to Nine,” a three-minute...
The North Face has unveiled “Five to Nine,” a three-minute film featuring Fearghal O'Nuallain, a London-based geography teacher, as well as a like-minded community of after-hours explorers who do not let their daily urban routine interfere with their passion for the outdoors. Fearghal and his peers hold nine-to-five jobs and ...
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News briefs
Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
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News briefs
Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
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Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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Joma will dress up the Spanish Olympic Committee through 2020...
Joma will dress up the Spanish Olympic Committee through 2020
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Technogym will be the official fitness equipment supplier of the...
Technogym will be the official fitness equipment supplier of the Chelsea FC club
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Trek Bicycle has become the official bike partner of the...
Trek Bicycle has become the official bike partner of the Tour de Suisse under a three-year partnership deal negotiated by Infront Ringier Sports & Entertainment
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Srixon will be the title sponsor of the TGI Golf...
Srixon will be the title sponsor of the TGI Golf Amateur Championship this summer, ending at The Belfry near Birmingham on Sept. 3
